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Welcome to professional advertising on 103.1 Central FM

Welcome to professional advertising on 103.1 Central FM. Central FM is a local radio station for people in the Forth Valley with local programming, news and sport. Central FM….the story so far.

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Welcome to professional advertising on 103.1 Central FM

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  1. Welcome to professional advertising on 103.1 Central FM Central FM is a local radio station for people in the Forth Valley with local programming, news and sport.

  2. Central FM….the story so far • Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses • We believe in local marketing; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time! • Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is 24 - 55 year olds - this is the age group who typically hold the purse strings in the household • Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns • Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.

  3. Core Transmission Area Central FM is the Forth Valley’s most listened to radio station!

  4. DAB Transmission Area Central FM is now broadcasting across Scotland on Digital Radio to a potential 2.8 million people

  5. Central FM’s TSA Audience Facts • Our core audience is 24 – 55 year olds • Central FM reach 48,400 adult listeners each week, 25,500 of them being women and 22,900 men • Our listeners tune in for an average of 5.7 hours per week • Our total listening hours per week are 273,000 • The population of the Forth Valley is 214,100 with a quarter tuning into Central FM! • 50% of the population are ABC1’s with 20% of them listening to Central FM Sourced by RAJAR (www.rajar.co.uk) figures from Q2 2014

  6. Central FM’s TSA Profile Reach V Population Sourced by RAJAR (www.rajar.co.uk) figures from Q2 2014

  7. Central FM Online • Centralfm.co.uk extends the on-air experience – our website is highly interactive with our listeners, it features competitions, local events, local news plus your company logo with a direct link to your website/Facebook for the duration of your campaign!! • Followed by 5,560 on Twitter • Attracting 15,366 Facebook “likes”

  8. Advertising in a world of ad avoidance Sourced by RAJAR (www.rajar.co.uk) figures from Q1 2014

  9. Commercial Opportunities • Tailor made on-air campaigns that deliver results • Bespoke competitions • On air promotions with live presenter reads & promotional trails • Sponsorship of shows and features • Interactive solutions on website with the ability to create mini sites for competitions/promotions • Bringing radio to you…….Roadshows, Live Broadcasts & Live Links • Fantastic creative writing team

  10. Our Local 24 hour programming schedule Central FM weekends include the Saturday & Sunday Breakfast 6am – 10am, Woolfy at the weekend 10am - 2pm, Peter & Roughie Saturday Show from 2pm – 6pm, Saturday Night Party 6pm – 9pm plus Central FM’s famous non-stop music

  11. Our Current Partners

  12. We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients. Thank you for allowing Central FM to present this information. Should you have any further questions, or require more information, please do not hesitate to contact us. Thanks again Call the office on 01786 577024

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