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Office of Communications, Education and Outreach Jordan Traverso, Deputy Director

Office of Communications, Education and Outreach Jordan Traverso, Deputy Director. Additional non-permanent staff: 1 Retired Annuitant: Bobbie Winn 1 Scientific Aid: Rosie Vizina 2 Student Assistants: Shannon Roberts, Nicole Bee. PIO Duties. Media relations

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Office of Communications, Education and Outreach Jordan Traverso, Deputy Director

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  1. Office of Communications, Education and OutreachJordan Traverso, Deputy Director

  2. Additional non-permanent staff: 1 Retired Annuitant: Bobbie Winn 1 Scientific Aid: Rosie Vizina 2 Student Assistants: Shannon Roberts, Nicole Bee

  3. PIO Duties • Media relations • Hundreds of incoming press calls per month • Writing, Editing: • Press releases • Op Eds • Outdoor California stories • California Outdoor Q&A (weekly) • Media Events • Each responsible for regions • 1-2, 3-4, 5-6, + Marine

  4. Media calls (last week alone) • Mountain Democrat: Bear sightings in El Dorado County • Ventura County Star: Stocking lakes in Ventura County • Los Angeles Times: Department and Commission policy on importation of non-native frogs and turtles • Capitol Public Radio and KZYX: Abalone die-off on the Sonoma Coast • Visalia Times Delta: Dove hunting in Tulare County • KMMT-FM/Mammoth Lakes: Free Fishing Days • Sacramento Bee: Nuisance skunks and raccoons, complaint calls, and a rabid skunk in Sacramento reportedly eating cat food • Oroville Mercury Register: Fish ladder at Feather River Hatchery closure and dying fish • Redding Record-Searchlight: Marijuana gardens, hunters’ concerns, wardens' concerns • Estuary News: Marine mammals inside SF Bay • Hart Energy Publishing: Loss of propulsion prevention tactics for vessels entering California that must switch to low sulfur fuels

  5. Media calls (last week alone) • KGO-AM/San Francisco and AP/Los Angeles: Brown pelicans with severe bite and puncture wounds in the San Luis Obispo area • Fresno Bee: Bear poaching last weekend • Solano County Times Herald: Alleged trapping and drowning of a raccoon on one of the ships of the mothball fleet in Grizzly Bay • Sacramento Valley Mirror: "Wild Justice" crew plans for Labor Day • Sacramento Bee: Fishing in the City fishing clinic at Howe Park • Ojai Valley News: Community meeting on a depredation bear killing • Crescent City Daily Triplicate: Entering marijuana grows (following the shooting death of a Ft. Bragg City Councilman, Saturday), while hunting • Crescent City Daily Triplicate: Fish-oiled pelicans • San Jose Mercury News: OSPR's budget • Freelance writer (Central Valley): Trout stocking in the Marble Mountains

  6. Media calls (last week alone) • Laguna Beach Independent: Delay in implementation of the south coast MPAs • Paradise Post: Increase in bear sightings and activity • Ukiah Daily Journal: Free fishing day on Saturday • Greenwire: Incidental take permits for renewable energy projects

  7. Marketing Specialist Duties • Social media • Website, Facebook, Twitter • Publications • Outdoor California, • Regulations Books + supplements, Code books • Digests • Scientific Journal • Fish Bulletin • California Finfish and Shellfish ID Book • Other special project publications • Internal Staff communications • Special projects and partnerships • Tax Check Off, Trout Openers, Lead Bullet Outreach, Keep Me Wild, Quagga outreach, etc.

  8. Education - Classroom No current permanent staffing for this program Staffed by: RA: Bobbie W., SA: Nicole B., Sci Aid: Rosie V. • Project Wild • Growing Up Wild (ages 3-7) • Project Wild and PW Aquatic (grades K-12, English and Spanish) • Science and Civics: Sustaining Wildlife (Grades 9-12) • Classroom Aquarium Education Program • Currently run from Regional Interpreters not on the OCEO staff – though we coordinate their grant, review it for cohesion with Project Wild, and support and approve their programs.

  9. Education – Out of the Classroom • Within OCEO • National Archery in the Schools Program • Fishing Passport Program • Regional interpreters with OCEO support • California Heritage Trout Challenge • Fishing in the City • Nature Bowl • More…

  10. Creative Services Graphic Design All layout and design (publications, special projects) A/V Specialist All photography, Podcasts TV Specialist ‘Wild Justice’ Assistance All video (ALDS training, Abalone Report card, etc.)

  11. Support Services Administrative officer (contracts, personnel, etc.) Executive Assistant (phones, business services, etc.)

  12. Where have we been? 20 years ago: Communications was run out of each branch/region 10 years ago: Filed as a subdivision under LED (ConEd) 5 years ago: Due to increasing need for media relations, made into its own branch with its own budget under Exec

  13. Looking Ahead Develop identity, brand and positive messaging Improve community and regional relations Increase capacity for regional and HQ interpreters/interpretive programs Increase youth participation Overcome California’s exceptional challenges Reinvest in Project Wild Reinvigorate partner organizations Increase our social media presence Improve internal communication

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