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Engaging Diverse Alumni: Case Study of Rutgers Club of Raleigh-Durham

Learn how Rutgers Club of Raleigh-Durham successfully engages their diverse alumni with effective strategies and engaging events. Gain insights on building momentum, surveying interests, and fostering a dynamic alumni community. Discover the key steps and results achieved by this self-funded organization to keep alumni connected and active.

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Engaging Diverse Alumni: Case Study of Rutgers Club of Raleigh-Durham

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  1. Alumni Leaders Conference October 22 & 23, 2010 Engaging Diverse Alumni: Case Study of Rutgers Club of Raleigh-Durham Presenter: John Hiel, RC ‘88 Rutgers Club of Raleigh-Durham

  2. Alumni Leaders Conference October 22 & 23, 2010 The Raleigh-Durham, NC area is known for many things…..

  3. Alumni Leaders Conference October 22 & 23, 2010 Raleigh-Durham is also home to more than 2,300 Rutgers alumni!

  4. Alumni Leaders Conference October 22 & 23, 2010 What We Did: Launching a Club in Four Easy Steps • Set date & location for club formation meeting • Sent e-mail blast to local alums via RUAA • Held club formation meeting and had 30 attendees • Gained input on purpose and direction of Club • Gathered ideas for events to organize over next 6 months • Officers named & organization was officially chartered

  5. Alumni Leaders Conference October 22 & 23, 2010 Priority #1: Build Momentum and Keep Our Alumni Engaged • Surveyed Population for Interests • Used paper-based surveys and free, e-mail-based services such as Survey Monkey and Zoomerang • What were they looking for in a Regional Club and willing to pay for? • “Socializing” and “Staying connected to Rutgers” were top responses • People attend free or low cost (<$10/person) events • Survey results led us to develop a range of programming options such as: • Game watch, cultural events, volunteer/community service projects • Employed a variety of tools to notify, inform, communicate and share information before and after each event • E-mail blasts, website (created by our Vice President), Facebook and LinkedIn, word-of-mouth, etc.

  6. Alumni Leaders Conference October 22 & 23, 2010 Some of our events... • Football game watches • Wine tasting social • Networking meetings • Jimmy V Celebrity GolfClassic volunteers

  7. Alumni Leaders Conference October 22 & 23, 2010 Some more of our events... • “Brews Cruise” pub crawl • Durham Bulls ballgame & stadium tour • Freshman Send Off • Rutgers Against Hunger

  8. Alumni Leaders Conference October 22 & 23, 2010 Results • Dynamic, active, engaged and self-funded organization • 200+ active members and growing • Conducted 23 events in 27 months • Avg 25 – 30 attendees/event • Had 85 people at Durham Bulls game and stadium tour in May • Website averages 85 unique visitors and 179 total visitors / month • 76 fans and 103 group members • Entirely self-funded • Most events FREE & RUAA supports us with giveaways/raffle items • Minimal costs to run the Club (i.e. web hosting fees) covered by adding event fees ($1.00 or $2.00) to price for special events • Ballgame, wine tasting social, etc.

  9. Alumni Leaders Conference October 22 & 23, 2010 Summary • The alumni demographics in Raleigh-Durham are probablysimilar to most metropolitan areas in the USA • Diversity in grad years, schools and majors • Common thread = Pride in Rutgers • Do NOT attempt a “one size fits all” approach • Survey, Listen, Experiment, Ask for Feedback, Adjust as Needed • Take advantage of the breadth of experience, interests and passions among alumni • Give others the opportunity to lead • Most importantly, HAVE FUN! 

  10. Alumni Leaders Conference October 22 & 23, 2010 Thanks y’all! Questions? John Hiel, RC ‘88 Rutgers Club of Raleigh-Durham Phone: +1-919-753-4541 E-Mail: JohnHiel@gmail.com

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