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Charting a New Course: NMAS Strategic Plan

The Naval Museum of Alberta Society's Strategic Plan presented in November 2011 outlines core values, mission, vision, objectives, and initiatives to engage audiences and promote Canada's naval heritage. The plan aims to provide youth programs, enhance stakeholder awareness, develop educational initiatives, and collaborate with national and international organizations. Initiatives include maintaining relationships with partners, developing displays, engaging in social media, and improving communication. Volunteers play a crucial role in executing the plan, and opportunities for involvement include program development, communication, and strategic planning. This plan emphasizes member engagement, board participation, and annual business planning to drive success and organizational growth.

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Charting a New Course: NMAS Strategic Plan

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  1. Naval Museum of Alberta SocietyStrategic Plan Presentation to the Annual General Meeting November 2011

  2. NMAS Strategic Plan – November 2011 • Agenda • Charting a New Course • Core Value, Mission, Vision • Desired Outcomes • Strategic Objectives • Strategic Initiatives • Our Business Execution Model • Strategic Planning vs Program Delivery • Roles & Responsibilities • Turning the Plan into Action • An new version of an old framework • Next Steps • New opportunities for members/volunteers! • Set priorities and build annual business plans • “Stand by – Execute!”

  3. NMAS Strategic Plan – November 2011 • Core Value: • We believe that the Canadian naval story, past and present, is exciting, engaging and worth telling. • Our Mission: • Is to tell the story of Canada’s Navy. • Our Vision: • Is a community that is informed, excited about and engaged with Canada’s Navy and its naval heritage.

  4. NMAS Strategic Plan – November 2011 • Desired Outcomes: • Provide youth-focused programmes • Public/Stakeholders are well aware of NMAS and what we do. • Functional Website • Cleary define our support to NMA • The roles of the RCN are understood and appreciated • Programmes are in place that tell the RCN’s continuing story • Develop new programmes to support school syllabus

  5. NMAS Strategic Plan – November 2011 • Our Strategic Objectives: • Enable the development and provision of educational/awareness programs that tell Canada’s naval story • Promote and support the Naval Museums of Canada (NMC) and Calgary’s The Military Museums (TMM) • Liaise with local, national and international organizations to tell Canada’s naval story

  6. INITIATIVES Establish a speakers’ bureau Build programmeswith teachers Provide navy content for TMM programmes Support scholarly research OUTCOMES Programmes are being accessed Feedback Requests Getting information out to our stakeholders regularly We can assess our programmes NMAS Strategic Plan – November 2011Strategic Initiatives • Strategic Objective #1: Enable the development and provision of educational/awareness programs that tell Canada’s naval story.

  7. INITIATIVES Maintain strong positive relationship with NMA/TMM Maintain strong positive relationship with U of C Enable the development and enhancement of permanent, virtual & portable displays/exhibits Re-establish and update NMAS website OUTCOMES Complete the MOU with DND (NMC) Support U of C’s, NMA’s & TMM’s development of a virtual museum, library and archives Artefacts, displays ,exhibits, etc. are readily accessible to audiences both inside and outside the museum. NMAS Strategic Plan – November 2011Strategic Initiatives Strategic Objective #2: Promote and support the Naval Museums of Canada (NMC) and Calgary’s The Military Museums (TMM)

  8. INITIATIVES Establish a distinct NMAS identity Explore social media as a communication tool Engage local naval organizations to assist NMAS with our initiatives Develop and publish an annual report Continue to improve and publish the “Ensign” newsletter OUTCOMES NMAS is an independent society (separate from, but an integral supporter of the NMA) Improved communication with youth Better, more enhanced participation in NMA/NMAS programmes Supporting organizations are well informed about NMAS activities. NMAS Strategic Plan – November 2011Strategic Initiatives • Strategic Objective #3: Liaise with local, national and international organizations to tell Canada’s naval story

  9. Vision Mission Core Value NMAS Strategic Plan – November 2011 NMAS Volunteer-Based Business Execution Model Strategic Planning 1: Strategic Objectives 2: Strategic Initiatives 6: Outcomes Board of DIRECTORS Board of DIRECTORS MANAGEMENT & VOLUNTEERS MANAGEMENT & VOLUNTEERS 5: Performance Measures 3: Required Actions Program Delivery 4: Resources

  10. NMAS Strategic Plan – November 2011Turning the Plan into Action A possible organizational structure Strategic development & Governance NMAS Senior Management Team

  11. NMAS Strategic Plan – November 2011(possible tasks/responsibilities distribution) OPPORTUNITIES FOR VOLUNTEERS!!

  12. NMAS Strategic Plan – November 2011Next Steps • We are going to become a more member-run organization • Our success will depend on you! • A more engaged board! • Direct and Coordinate strategic areas • Opportunities for members/volunteers! • Opportunities for members to participate on any number of teams – SIGN UP NOW!! • Senior Management Team will build and follow annual business plan • To include targets for success, reporting protocols • Begin execution of business plan in January 2012

  13. NMAS Strategic Plan – November 2011 Thank you for your Participation and Commitment!

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