A place where businesses are born

1. A place where businesses are born Development of the Moseley Exchange Project

2. Moseley CDT’s mission The sustainable regeneration of the Moseley neighbourhood To become financially independent

3. Our objective • to provide or assist in providing financial assistance, technical assistance or business advice or consultancy in order to provide training and employment opportunities for unemployed people in cases of financial or other charitable need through help:- • in setting up their own business; or • to existing businesses;

4. Testing the myth of Moseley – research carried out by Ann Chivers funded by Birmingham City Council • Previousstudies and research support the ‘Myth of Moseley’ – that there is a higher than average concentration of people with cultural occupations and creative practitioners living in Moseley

5. Our research extracts from a report by David Clarke Associates for MCDT • Birmingham already has a significant amount of creative industries workspace infrastructure and clustering in Digbeth and the Jewellery Quarter.

6. Research • Primary research through questionnaire survey and consultations • half run businesses with only one or two participants and a majority occupy less than 200 square feet for business purposes. This pool is unlikely to provide a robust market for workspace.

7. Research • Questionnaire respondents were asked to rate the importance of a wide range of facilities. Most important are access outside office hours, broadband facilities and good public transport. Access to a kitchen was rated above a café. Office services and pod/hotdesk facilities did not score highly.

8. Research • In summary, the responses to the questionnaire leave the issue of whether demand from the sector would support a creative industries workspace development unproven.

9. Research • it is evident that working from home is a matter of preference, but the prospect of this choice being supported by a range of readily accessible facilities and opportunities is a popular way forward. Facilities should include: space for meetings and collaborative working; networking space and events; back up services like telephone messaging and access to hardware and software.

10. Research – the way forward • An alternative model is a more modest development focusing on the sorting office and the courtyard providing a resource with similar ingredients to the Aula network space in Helsinki.

11. Aula, Helsinki • The Aula is portrayed as a ‘third place’ i.e. a place that is separate from the home and the workplace and its creators characterise it as: • Not a public but open network • A resource designed to appeal to a target group, which profiles identity, location and function. • A forum for creating social networks with shared values • An urban living room for networking, enabling consumption, production and exchange • A platform for project development • An opportunity for developing innovative digital technology

12. Moseley’s Connectivity • “If you want to set something in motion on this planet, you need access to people you haven’t met yet. You need knowledge and information that is not at your disposal. You need ideas. You can always get them somewhere. From people” Martijn Aslander, Loyal Rebels.

13. The Moseley Exchange– a local approach to creativity & connectivity • The vision: the Moseley exchange will be a key place for networking, supporting creative enterprises, and developing new business ideas at the neighbourhood level.

14. Moseley Exchange • Its purpose will be to: • Support Moseley’s daytime economy • Support the growth of new businesses • Support existing creative businesses to sustain or grow themselves • Provides opportunities for disadvantaged groups to learn, network and consider enterprise • Provide opportunities for the creative people to combine with science and or technology agendas.

15. The Exchange – proposals • We plan to re-develop parts of the PO Building to support our objectives. This will allow: • Meeting places for small businesses and entrepreneurs • Current IT equipment or software • Space to showcase work • Training rooms • Office accommodation • There will also be other benefits such as: • A hub for business support and training organisations • Business support services from Moseley CDT • Networking events • Information about finance opportunities • Opportunities to develop new learning with higher education bodies.

22. Potentials & Strategies Mueller Kneer Asc. Architects for Moseley Community Development Trust February 2006

23. KW, Berlin

24. Palais de Tokyo, Paris

25. nOnA Mechelen, Belgium

26. Art Wall New Entrance

27. new distributor building landscaped yard

28. Coloured glass

29. Meeting, presentation and events

30. meeting and event areas

33. The wider context • Many Moseley residents support business activities in Eastside and Digbeth • Moseley neighbours the developing technology corridor (A38) - Pebble Mill redevelopment • University’s want to get closer to communties • Moseley cannot access regeneration programmes easily, but neighbours Sparkhill and Balsall Heath • The City Council and RDA have plans to grow the creative industry sector

34. What happens next? • Consultation with stakeholders • Consultation with potential partners • Consultation with the Planning Dept. • Marketing • Fundraising

35. Thanks for listening Contact details are: Steve Harding or Tony Thapar on 0121 449 6060 Tony.Thapar@MoseleyCDT.com Or go to www.MoseleyCDT.com