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ENGAGING YOUR GRASSROOTS ACTIVISTS

ENGAGING YOUR GRASSROOTS ACTIVISTS . The Leadership Institute. Grassroots Engagement. Grassroots Engagement. Grassroots Engagement. Ladder of Engagement. Social Media Engagement. Membership Development. Grassroots Fundraising. The Leadership Institute. Grassroots Engagement.

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ENGAGING YOUR GRASSROOTS ACTIVISTS

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  1. ENGAGINGYOUR GRASSROOTS ACTIVISTS The Leadership Institute Grassroots Engagement

  2. Grassroots Engagement Grassroots Engagement • Ladder of Engagement • Social Media Engagement • Membership Development • Grassroots Fundraising The Leadership Institute Grassroots Engagement

  3. Ladder of Engagement The Leadership Institute Grassroots Engagement

  4. Ladder of Engagement “the idea that people are likely to become supporters of your organization by taking easy actions, but can be consciously led to take harder and harder actions.” Netroot Foundation The Leadership Institute Grassroots Engagement

  5. Ladder of Engagement The Leadership Institute Grassroots Engagement

  6. Grassroots Engagement The Leadership Institute Grassroots Engagement

  7. Social Media Engagement The Leadership Institute Grassroots Engagement

  8. Digital Media OK. Grassroots Engagement is important! BUT How do I build an ONLINE NETWORK of Grassroots Activists to Engage?? The Leadership Institute Grassroots Engagement

  9. Social Media Engagement The Leadership Institute Grassroots Engagement

  10. Social networks The Leadership Institute Grassroots Engagement

  11. Social Media Engagement The Leadership Institute Grassroots Engagement

  12. Social Media Engagement • Decide which social media platforms you will use? • Complete branding information on ALL platforms • Info should be consistent against all platforms • Connect the platforms The Leadership Institute Grassroots Engagement

  13. Facebook Tips The Leadership Institute Grassroots Engagement

  14. Facebook Tips • Posts between 100 and 250 characters get about 60% more likes, comments and shares. • Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively. • The best way to get people to like or share a post is to ask them to like or share it. The Leadership Institute Grassroots Engagement

  15. Facebook Engagement Comparisons The Leadership Institute Grassroots Engagement

  16. Twitter Tips The Leadership Institute Grassroots Engagement

  17. Twitter Tips Maximize interaction on Twitter. • The best way to get people to retweet something is to ask them to retweet it. The Leadership Institute Grassroots Engagement

  18. Social Media Monitoring TweetDeck Hootsuite The Leadership Institute Grassroots Engagement

  19. Digital Media Website & Social Media Platforms are humming. Now what? MEMBERSHIP DEVELOPMENT Build, Manage, Mobilize The Leadership Institute Grassroots Engagement

  20. Membership Development Build | Manage| Mobilize The Leadership Institute Grassroots Engagement

  21. Building a List The Leadership Institute Digital Activism The Leadership Institute Grassroots Engagement

  22. The Leadership Institute Grassroots Engagement

  23. Building a List List building methods • Offline Methods (canvassing, events) • Website Signups • Social Media Signups • Landing Pages • Online petitions • Online advertising • List rentals and exchanges The Leadership Institute Digital Activism

  24. Managing a List Email Marketing Platforms. • Infusion Soft • MailChimp • Constant Contact • Campaign Monitor • iContact • aWeber The Leadership Institute Grassroots Engagement

  25. Managing a List You MUST have an email system to be able to manage list effectively • Build Lists • Send email broadcasts • Nurture sequences • Results of email campaigns • Analytics, split testing and optimization The Leadership Institute Grassroots Engagement

  26. Mobilizing a list The Leadership Institute Grassroots Engagement

  27. Mobilizing a fundraising list The Leadership Institute Grassroots Engagement

  28. Mobilizing a list Use specific calls to action. • Invite people to campaign events • Identify campaign volunteers • Solicit campaign donations • Turn out your supporters to a rally • Encourage people to signup on website The Leadership Institute Grassroots Engagement

  29. Grassroots Fundraising The Leadership Institute Grassroots Engagement

  30. Grassroots Fundraising Fundraising doesn’t happen by accident. Technology is your friend. The Leadership Institute Grassroots Engagement

  31. Grassroots Fundraising Plan • What is your organization purpose? Why are you trying to raise funds? • Set Realistic Fundraising Goals. • Design a Plan for Engagement • Online vs. Offline Tactics • Utilize Technology • Motivate, Lead and Reward The Leadership Institute Grassroots Engagement

  32. Grassroots Fundraising The Leadership Institute Grassroots Engagement

  33. Grassroots Fundraising NATIONBUILDER.COM The Leadership Institute Grassroots Engagement

  34. Grassroots Engagement – In Review • Ladder of Engagement • Social Media Engagement • Membership Development • Grassroots Fundraising The Leadership Institute Grassroots Engagement

  35. Questions? GroundGameHQ.com/leadership-institute Dan Tripp dt@groundgamehq.com The Leadership Institute Grassroots Engagement

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