Panthers

1. Presenting Fandazz Fan Engagement Solutions. It's not just about the technology. It's about the content!

2. How are you engaging (monetizing) fans? #

3. Why not build a unified engagement platform… Shop Play / Interact Profile Media Legends #Social-Buzz News/Stats Game-ification Status Building Harness & Continuously create ways for fans to express their Passion

4. Introducing Fandazz… Fandazz was founded upon the belief that today's smartphone technology and social media culture represent a unique opportunity for professional sports teams to cultivate, nurture and grow the fan experience… …but only if addressed as part of an engagement platform designed to support an ongoing stream of strategic content. It's not just about the technology. It's about the experience

5. We cut through the clutter Social media & technology are not in themselves endearing enough to create initial &ongoing fan engagement. Fandazzis hyperfocused on continuous engagement which equals increased monetization opportunities!

6. We’re Unique A unique blend of technology and creative services that delivers customized ongoing engagement between fans and teams for professional sports organizations and their venues. Fandazz kick-starts and delivers the kinds of experiences fans want through better programming of the interaction stream. Technology & social media present the opportunity to directly interact with fans.

7. We’re Everywhere… At Home In-Game On-the-Go Between Games

8. …All the time Social Interaction Promotions Pregame In-game Postgame..Ongoing On-goingcontests Media Exerience

9. Fandazz in Action A Day in the Life of a Panthers fan

10. Fandazz in Action A Day in the Life of a Panthers fan -I log-on to the new and improved Panthers Mobile App. 8am

11. Fandazz in Action A Day in the Life of a Panthers fan -I log-on to the new and improved Panthers Mobile App. -I see what promotions there are today. - Maybe I need to buy tickets. 8am 8am

12. Fandazz in Action A Day in the Life of a Panthers fan -I want to find out what friends are going to the game…flick to social area in app...The Buzz 9am

13. Fandazz in Action A Day in the Life of a Panthers fan Fandazz Buzz- Social Interaction gateway

14. Fandazz in Action A Day in the Life of a Panthers fan -I want to find out what friends are going to the game…flick to social area in app...The Buzz -I share how I’m feeling about today’s game via the Fandazz -mood meter- 8am 9am

15. Fandazz in Action A Day in the Life of a Panthers fan -I want to find out what friends are going to the game…flick to social area in app...The Buzz -I share how I’m feeling about today’s game via the Fandazz mood meter. -I review my on-going fanpoints. -I enter the Fandazz 3 stars contest. 10am

16. Fandazz in Action A Day in the Life of a Panthers fan Fandazz 3 Stars- Game by Game and ongoing engagement at-home, on-the-go and ingame

17. Fandazz in Action A Day in the Life of a Panthers fan -I check my newsfeed to see what the Panthers community and my friends are chirping about…-I add to the stream -I can share anything I post on Facebook or Tweeter -I can also go to Panthers Facebook & Twitter feeds. -I’m checking all he Twitter feeds of may favPanthers fans, bloggers and the Panthers org (players, alum, ect) all integrated into my Panthers app. 11am

18. Fandazz in Action A Day in the Life of a Panthers fan -I found tickets. - I’m typing in my seat info for the game 12pm

19. Fandazz in Action A Day in the Life of a Panthers fan -I found tickets. -I’m typing in my seat info for the game -I’m ‘locating’ my friends via GPS. -I’m ‘checking in’ my location-I’m ‘posting’ my thoughts on the game 2pm

20. Fandazz in Action A Day in the Life of a Panthers fan • I’m listening to sports radio or watching Panthers TV on my app and I just learned Ilya K. is a scratch) • I set my mood meter back from 70 to 50. So has the NJ Pantherscommunity. • - I’m finalizing plans with friends via chat (option) • - I’m texting pre-game excitement which I set to show up in my Panthers app, Twitter and FB feeds. I also set it to show up on Panthers FB fan page. 3pm

21. Fandazz in Action A Day in the Life of a Panthers fan - I’m headed into game 6pm

22. Fandazz in Action A Day in the Life of a Panthers fan - I’m headed into game - I check in game promotions - I check where my friends are sitting (locate) 6pm

23. Fandazz in Action A Day in the Life of a Panthers fan - I see my name & picture on the Jumbotron -I see fan ‘mood-meter’ in corner of Jumbotron

24. Fandazz in Action A Day in the Life of a Panthers fan Fandazz In-Gaming: - My mobile is a gaming controller - The Jumbotron is the game screen

25. Fandazz in Action A Day in the Life of a Panthers fan -Fandazz Shutout Shootout -Section vs. Section -Seat vs. Seat -Home vs. In-Game

26. Fandazz in Action A Day in the Life of a Panthers fan -Fandazz Trivia game -Section vs. Section -Seat vs. Seat -Home vs. In-Game

27. Fandazz in Action A Day in the Life of a Panthers fan Fandazz Pre-game experience - Ice surface turns to projection screen - I’m playing air hockey with 15K fans on the ice! -My picture is part of montage on the ice & jumbo -Part of Opening fanfare that includes: -intro video -player intorductions -more… 7pm

28. Fandazz in Action A Day in the Life of a Panthers fan • -Jumbotron shows graphic of fans hometowns • Other custom games to highlight legends, players, sponsors Where you from? 10pm

29. Fandazz in Action A Day in the Life of a Panthers fan - I’m watching video replays - I’m posting reactions to newsfeed - I’m collecting incentive winnings -I’m checking promotions -I’m checking fan point standings 10pm

30. Fandazz for Playoff Run • My Gameday • My Profile • Seat Input • Links to Store…more • Mood Meter • News • In-Game Experience • Trivia • Fan Shout-Outs / Welcome Messages • Where you from? • Shutout / Shootout Game • Arena Image Mapping for Opening & On-ice Glow Hockey

31. Fandazz Architecture In game Video Input Fan Info Pru-Center video In game On-the-Go Fandazz Cloud ‘Local’ Computer Source At home

32. Next Steps • Playoff module specifics • Option 1: Commit to Full App next season • Fandazz deploys playoff version at no charge • Rev share (to be negotiated) on sponsorship opportunities • We will work with Panthers to develop sponsorship otty’s • Option 2: No commit to Full App next season • $50K for app (can be used in regular season nxt season) • Or reduction in up front in exchange for rev share

33. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Social • Sign in via FB/Twit/Linked In • Automatic access to those friend profiles • Option to publish out • Micro-post sharing (140 characters) • Photo/video sharing • Default inbound tweets into newsfeed • Customizable • Photo/video sharing • Check in / Geo Location presence • All activity in other categories published into individual newsfeed viewable by your Panther friends • All game-ification rewards displayed in profile • “Game-Day” aggregation of game related feeds MoodMeter™ WhereUFrom™ Alum fireside e-chats Post-game starts of the Game Poll Custom polls Team-established levels/rewards for Text/pic/vid News updates Shares to FB and/or BSU Facebook fanpage Game check-ins Non-game Team sanctioned event checkins (Sponsor promos)

34. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Game-time Engagement during breaks in the action (supplements existing in-game programming) • In-arena: Smartphone as controller / Video boards + Ribbon Display as game delivery. • Additional option: Image map delivery to deliver games on-ice. • Game results published to social newsfeeds • Out-of—arena/Home: Same as above, but cutaway virtual jumbotron shows same display • Self-contained on smartphone and/or option for game display on desktop or Tablet or PiP Internet TV via Roku, et al. • Game results published to social newsfeeds Dozens of games (see below) Not just video-delivered games. Can also have check-in scavenger hunts, ect. PredictionEngine™ 3 Stars of game (winner based on fantasy-like formula) • Team-established levels/rewards for • participation, • points accumulated • Leaderboards

35. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements eCommerce Push notification of location-aware deals Content downloads (music, highlight reels, etc) Links to existing eComm partners Biggest Oppty: ability to message special offers and deals on behalf of sponsor/advertising partners… opt-in email/push notification email creative execution Virtual goods Discounts based on level achievement in above actions

36. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Team Media Ability to swiftly deliver broadcast replay clips and telestrator analysis within 15 seconds based upon existing league rules. Option to carry live audio feed --- Team-established levels/rewards based on comment/participation Alumni Hall of Fame Section that honors past greats Hockey card-like content library with live links Fireside e-chats Guest blogging TBD News/Stats Newsfeed similar to existing solutions TBD TBD

37. Fandazz Analytics The Real Power of Engagement -Fan names, email addresses, FB & Twitter, address -Where they sit -Where they pre-game -What they buy, how often -How often they ‘engage’ -How they engage So Much More!

38. Fandazz Summary Who we are: Creative services technology company offering a unique blend of mobile/web Platform and creative content development for professional sports organizations seeking to elevate fan engagement. What we do: Provide custom solutions for our clients that leverage our 50+ years combined experience in technology-based event production, social media and desktop/mobile web. Why it matters: By offering continuous, coherent and cohesive engagement programming through our in-game and at-home/out-of-arena platform, Fandazz offers a compelling alternative to today's cookie-cutter newsfeed-based offerings.  The Fandazz platform is designed to engage on game day, between game days and even in the off-season. The result: growing levels of socially engaged fans and new revenue-streams.

39. Fandazz Founders Mike Kozub – Executive Management 25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA Bob Kozub – Chief Engagement Officer 20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertice for complex large-audience events. Evan Donn – Product Development Jay Grossman – Business Development

40. Our Unique Approach • Ground-up custom solution for each team/client • Human capital a unique blend of technology and creative services means we can offer • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement

41. Fandazz’sVision Increased Fan Engagement is about capturing, stimulating and consolidating dialog wherever the fans are via any device and any platform. • 1. Capture (Technology) • Any Device: Mobile, Desktop, Tablet, soon… interactive TV • Any Platform: Facebook, Twitter, most important…Panthers Specific • Stimulate (Content) • Establish a line-up of planned pre-game, in-game and post-game activities designed to spark conversations • Consolidate (Technology) • Present the dialog in a single Panthers interface offered on Mobile, Desktop or Tablet (next step interactive TV) • Give Fans the option (and encourage) to co-publish their content to their Facebook and Twitter feeds Fan Engagement = Fan Dialog

42. Visioncont - It’s About The Content. Harness, cultivate and continuously engineer new ways for Ranger Fans to express their enthusiasm/passion • Bring in-Game experience to those who can not be there • Bring Fans not at game to the game • Create a ‘virtual Superbowl party’ before, during, and after every Panthers tilt • Capture the buzz & excitement of home games when the Panthers are on the road. • Create an addictive environment that keeps them coming back • Before, during and after games • Between games • During the off-season

43. Visioncont - It’s About The Content. Building an addictive environment • 1. Buzz/Banter • Crowdsourced: Fan thoughts, feelings, stories, pics + vids keep it colorful and interesting • NJPanthersCreated: Keep up what you are doing… behind the scenes content is compelling and instills ‘family/insider values’. Also offer replay and break-down analysis clips from broadcasts • Legends: Adding the voices and today’s perspectives from the players that helped build the Ranger tradition • Deals-deals-deals! • Games & New Forms of Interactivity • Group-gaming as part of gametime experience • “Go on the Record” games that invite fans to predict outcomes • On-the-fly polls and surveys • MoodMeter™ offers Fan Temperature 24/7 • Geo-location helps fans physically connect and check in • Game-ification • Keep ‘em coming back with competitive fun! • Points, levels, challenges, virtual and real rewards, leaderboards

44. Opportunity: Fans are Mobile & Social • Time on mobile apps now exceeds time on web and this growth is accelerating • More than 80% of Americans own mobile phones and the majority of mobile phones are now smartphones. (one study has 75-85% of NHL fans owning smartphones) • Smartphone penetration as a percent of mobile will only continue to grow in 2012 and beyond • 4 of 5 web users use social media accounting for 25% of their time online • 1 in 4 web users head for sports sites regularly • “Gamification” of the web using Mobile and Geo-location am increasing brand-building tactic

45. Opportunity: Marketers Are Noticing • F500 Marketers are moving more and more of their budget to digital (from print/TV) and increasing levels of digital is going to Social + Mobile • Marketers are beginning to understand the value and opportunity in combining sporting event-based messaging with social and mobile apps. • This will represent new revenue streams for Teams as marketers move from traditional media