1 / 0

SWOT ANALYSIS

SWOT ANALYSIS. STRENGTHS – Fringe Specific. Established in the community since 1982 Outdoor activity which attracts Germans Variety of entertainment for families and adults Well rounded experience – local culture, cuisine, Whyte Avenue and Strathcona Farmer’s Market

montana
Download Presentation

SWOT ANALYSIS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SWOT ANALYSIS
  2. STRENGTHS – Fringe Specific Established in the community since 1982 Outdoor activity which attracts Germans Variety of entertainment for families and adults Well rounded experience – local culture, cuisine, Whyte Avenue and Strathcona Farmer’s Market Support from the Government of Canada
  3. WEAKNESSES – Fringe Specific Performers of the Fringe are not famous or professionals Need to attract visitors who are open to unique and abstract shows Bad weather would deter people from seeing the outdoor shows and venues Not well known internationally Competition with Winnipeg Fringe Festival
  4. OPPORTUNITIES – Alberta Tourism Tourism in Alberta could increase tremendously Weekly non-stop flight service to Frankfurt this summer 10.9 million Germans considering travelling to Canada within the next 2 years Germans get an average of 5-6 weeks of vacation per year Travel Alberta has a strong partnership with Canada West in Germany giving them strength in marketing (Alberta is already well promoted in Germany) Alberta has space and many outdoor and cultural activities which appeal to the Germans
  5. THREATS – Alberta Tourism Canada attracts only 7% of long haul trips Large distance between Canada and Germany Lack of awareness that Canada can provide a vacation experience rich in culture Travelling has become a bigger hassle due to terrorist activity, natural disasters and more strict security Might be government policies that restrict how we can promote the Fringe in Germany as well as travel to Canada
More Related