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Keyboarding Activity

Keyboarding Activity . Continue on with A ll the Right Type (ART) for 5 minutes today. Marketing: Advertising . Business 8. Broadcasting Ads: Radio. Broadcasting .

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Keyboarding Activity

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  1. Keyboarding Activity • Continue on with All the Right Type (ART) for 5minutes today

  2. Marketing: Advertising Business 8 Broadcasting Ads: Radio

  3. Broadcasting Broadcasting Advertising refers to commercials aired on either television or radio, which are typically called slots or spots. Broadcasting is also known as on-air advertising. With print ads you were buying Space (permanent), but with Broadcasting you are buying time or air (temporary).

  4. Radio In your car. At home. At work. We all listen to the radio. People who listen to the radio on average listen to the radio for 3 hours a day. Radio is an audio only format. There are over 20 defined radio formats designed to attract a wide variety of people and ads are typically heard 12-18 times a week.

  5. Basic Rules The basic rules of advertising applied to radio demand: • A Strong Introduction • Good Offer • Solid approach to Product or Service (Attributes or Benefits) • A Call to Action

  6. Product or Service • Offer • Call to Action • Introduction • This refers to how well you get the audiences attention • This refers to the main idea of the ad • How do you get the customer to buy now • Info about: • Attribute means what the product has. Its features • What do you do to keep them interested, not change channels • The important info that relates tothe deal or value • How do you get the customer to contact you • Benefit means what the product will do for me

  7. Broadcast Radio advert examples

  8. Activity 1: Radio commercials • On a piece of paper, you are going to create your own radio commercial for a specific product and a target market • In groups of 2-4, use the internet to listen to some radio broadcasting messages, commercials and advertisements (audio not video). • Take down some notes and think about the basic rules discussed before.

  9. Activity 2: Think-Pair-Share • In groups of two I want you to take turns talking about your radio advertisement. • Each person will introduce their ad and receive comments from the other person about their ad. • The point is to improve your commercial through feedback from your peers. Try to understand other peoples opinions on advertising in order to… Get Attention Motivate a Purchase Give Information Generate Sales

  10. Assignment: Broadcasting Advert 3. A final script After you are going to submit for marks your work done in creating the script for your radio advert. You need to hand in: 1. Your original script 2. The changes made to your script through peer review

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