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PITCH CONCEPTS AND TRENDS

PITCH CONCEPTS AND TRENDS. HOW TO GET YOUR SHOTS PUBLISHED

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PITCH CONCEPTS AND TRENDS

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  1. PITCH CONCEPTS AND TRENDS

  2. HOW TO GET YOUR SHOTS PUBLISHED • Make it simple and to the point from very beginning. Include sub heading: NEW COLLECTION, provide the collection in lo-res from the get go and offer a yousendit or wetransfer link and include credits and a short release on creative direction. • Follow up – email or send disc of hi-res images with A4 print out of collection • Know your publication – target audience/magazine philosophy – pitch to a section of the magazine to show you’ve done your homework, immediate brownie points. • Be realistic – start with trade publications • Investigate international opportunities: ESTETICA in 24 countries, lower quality of work overseas (bar UK) • Make it aspirartional – make people aspire to take part of/be something else – achieved with a strong overall CONCEPT

  3. CONCEPT – EVOKE A FEELING GREIF, TURMOIL, GRACE, ELEGANCE INSTYLE - THE WIDOW BY BRAD RIXON FOR L’OREAL PROFESSIONNEL

  4. CONSISTENCY THROUGHOUT ALL CREATIVE ELEMENTS BIKER CHICK: WAREHOUSE, HARLEY, LEATHER INSTYLE – GASOLINE BY LAUREN McCOWAN

  5. ADD AN ELEMENT OF COMMERICAL SUITABILITY/VERSATILITY- DOESN’T HAVE TO BE ‘HAIR EXPO’ HAIR INSTYLE – LORES GIGLIO FOR MUK HAIRCARE

  6. SUCCESSFUL HAIR EXPO COLLECTIONS

  7. CURRENT TREND: CONTEMPORARY TRIBAL – WEAVING/PLAITING

  8. CURRENT TREND: CONICAL TEXTURE

  9. CURRENT TREND: DIP DYE ... STILL!

  10. TO WATCH: CENTRE PART

  11. TO WATCH: THE TOM BOY

  12. TO WATCH – EMBELLISHMENT, BLACK & WHITE, 90s GRUNGE REVIVAL

  13. INSPIRATIONAL MEDIUMS TO WATCH • STYLE.COM • V MAGAZINE • LOVE MAGAZINE • BLOGS: FASHION ROGUE, FASHIONISATION • INSTAGRAM – FOLLOW VALONZ, ANOTHER MAGAZINE ... • AND US @INSTYLEHAIRMAG! • INTERNATIONAL CAMPAIGNS – PRADA, GUCCI ETC

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