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Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing. Agenda. Motivators…start with a look at DSD Data from the GMA Study – Unleash the Power of DSD Automated delivery Elements of a solution

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Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

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  1. Get More Efficiency in Your Daily DSD BusinessJon RasmussenDirector, CG Industry Marketing

  2. Agenda • Motivators…start with a look at DSD • Data from the GMA Study – Unleash the Power of DSD • Automated delivery • Elements of a solution • What else can you do…here is where the technologies converge • Questions

  3. DSD and Time Utilization • Deliveries per year • Small store 1040 (3+ per day), large store – 11,700 (37+ per day) • Average delivery time • Small store 36 minutes, large store 84 minutes • 20-27% of the time spent stocking and merchandising • 31-32% of the time spent with backdoor delay and check-in verification

  4. DSD Efficiencies • Migration to pre-sales/merchandising – 50% in small and 77% in large • Not everyone has the same efficiency • Delivery windows are tight

  5. Achieving Greater Efficiencies • 5 minutes for manual entry vs. 30 seconds for electronic • Up to 20 minutes in a large format store • EDI – ASN with SSCC is best practices

  6. Achieving Greater Efficiencies • Big gains for both retailer and DSD personnel are when accuracy is rewarded by sampling or simply a totals count • Item by item can take up to 60 minutes with complicated deliveries

  7. Store Shrink…Retailer Interest • 11% of total store shrink is in backroom receiving • Automated DSD receiving reduces shrink

  8. Out-of-Stock Impacts • Need to spend more time merchandising

  9. Automated Delivery • DEX/UCS (Direct Exchange Uniform Communication Standard) • DSD handheld computer to retailer receiving PC; verifies products and prices • NEX/UCS (Network Exchange Uniform Communication Standard) • Office computer to office computer; delivery notifications and statements • EDI/ASN (Electronic Data Interchange/Advance Shipment Notice) • Host system to host system the day prior; reconciliation prior to delivery • SSCC (Serialized Shipping Container Code) • Unique barcode/RFID label that is applied to the cases/pallet that ties back to the EDI/ASN for product shipment details • SBT (Scan Based Trading) • CG companies are paid on what is sold, so the delivery window is unrestricted and the product selection, stock levels, and merchandising are the responsibility of the DSD personnel. • GDSN (Global Data Synchronization Network) • Methodology and communications to synchronize product information and pricing between trading partners (one source to eliminate errors)

  10. Print & Apply Hand Apply SSCC Support • You don’t need a full WMS • You do need • Barcode printer • Optional RFID • Handheld or forklift computer with scanner and/or RFID reader • Scanning optional for DSD personnel • Data repository • EDI/ASN Hand-held

  11. Technology Convergence for Efficiency On the Route • GPS – directions and route realignment • WWAN • Price updates – reduces delivery delays • Order communication (mid-day) – eliminates end of day traffic impacts • Delivery coordination – ensure driver and merchandiser are there at the same time • Emergency dispatch – address critical out-of-stocks especially during promotions • 802.11 • Hot spots –WWAN like communications • Yard/settlement –reduces check-in/out time • Credit card reader – uplift from cash customers

  12. Efficiency – On the Route • RFID • Asset tracking – identify where plastic crate/tray theft is occurring • Delivery confirmation in compliance situations • Camera • Promotion non-compliance – trade funds negotiations • Report damage – product, point of purchase, vending • Competitive product/display information • Invoice capture – signatures or store stamp

  13. Efficiency – On the Route • 4” Portable printing • On the spot – eliminate a trip into the cab of the truck • Less expensive to operate – cheaper paper and no ribbons • Modem and Ethernet docks – least expensive nightly communications • BT headset – hands-free “phone” usage • BT SF51 for picking – when you have the drivers pick their own orders from the warehouse

  14. CreditCard Reader BT Speech &Voice Modem Ethernet Single Dock & Comm Adaptors Receipt Printers Standard and Extended Battery Packs AC Adaptor 4-Pack Charger Hands Free Scanning DEX Cable Vehicle Dock Ethernet Multi-Dock Vehicle Monitoring It Takes More Than Just A Computer! • Merchandising/Pre-sales • DSD • Delivery • Software for: • DSD (configurable) • DEX • Communications • Dispatch • Directions/Maps • Credit Card Auth. • Host Software: • Route scheduling • EDI • DataSync

  15. Different Needs CN2B Low-end Merchandising CN3 Full Featured CK60 When you need large keys - really rugged!

  16. Evaluating Your Needs – Where do you want to go? • Large, small, or QWERTY keys • PAN, LAN, WAN wireless communications • Barcodes and images • Wireless printing format • GPS • RFID capable • Voice capable • Peripherals

  17. Questions?

  18. Resources • Intermec | www.intermec.com Jon Rasmussen Director Industry Marketing, Consumer Goods jon.rasmussen@intermec.com Steve Christensen Senior CG and Retail Business Development Manager, Intermec steve.christensen@intermec.com

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