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Commissioned by LancasterARTS Funded by a grant from the Lancaster County Community Foundation

The Arts in Lancaster report prepared by Center for Opinion Research and Local Economy Center Floyd Institute for Public Policy Franklin & Marshall College. Commissioned by LancasterARTS Funded by a grant from the Lancaster County Community Foundation.

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Commissioned by LancasterARTS Funded by a grant from the Lancaster County Community Foundation

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  1. The Arts in Lancasterreport prepared byCenter for Opinion Research and Local Economy CenterFloyd Institute for Public PolicyFranklin & Marshall College Commissioned by LancasterARTS Funded by a grant from the Lancaster County Community Foundation

  2. LancasterARTS…Hub & ConnectorCultivating an Environment where the Arts can Flourish

  3. LancasterARTS - Catalyzing Force Behind: • First Fridays • Comprehensive arts website,city events calendar, & weekly arts e-newsletter. • Promoting Lancaster City’s arts regionally • Gathering economic data on the arts

  4. The Arts in Lancaster • A great story no matter how you look at it • Better than you might expect • We’ll show you why

  5. Lancaster’s Arts Portfolio Breadth, Depth, Diversity, and Successes

  6. Lancaster City:Arts Portfolio Assets • Culinary Arts (75+) • Dance (7) • Education (2) • Film (5+) • Literary (4) • Music (10+) • Theater (10+) • Visual Arts: (65+) Thousands of… • Artisans, Chefs • Conductors, directors • Filmmakers • Performers: actors, dancers, musicians • Painters, sculptors • Writers, poets, playwrights

  7. Arts Success Stories – a few of many • Fulton Theatre • Rising prominence among regional theaters • Attendance: > 100,000/yr • PA College of Art & Design • Expanding footage, budget, student body; $11MM cap inv • Attendance: 70,000 students & visitors/yr • Gallery Row – a visual arts hub • Demuth Museum – traveling exhibition

  8. Arts Success Stories – First Fridays in Lancaster • Driver of revitalization; regionally admired. • Major downtown draw; tens of thousands attend • More visitors from out of area/state • Phila, Balto/DC, NYC, HLLY (H’burg, Lanc, Lebn, York) • Biggest night for restaurants; carries the month. • Revenue boost for Lancaster Parking Authority. • additional 7,000 car loads annually. • Over 70 arts venues – up 50% since 2007. • Supported by F&M College and 15+ corporate sponsors.

  9. Lancaster City:Portfolio Strength • Our arts portfolio is strong because of its diversity and critical mass. • Like any investment portfolio, there are stars, steady performers and occasional missteps. • Examining progress over a 10-year history, the arts have produced excellent results… and future prospects are exciting!

  10. The Arts…by the numbers The Arts in Lancaster report

  11. What You’ll See • Credible evidence that: • The Arts anchor our community • The Arts have a critical role in our local economy, attracting visitors and residents • The Arts are enmeshed with economic development

  12. F&M Research Methodology • Data collection – summer/fall 2009 • Telephone survey – 1019 Lancaster County residents • Sample matched census demographics • Online survey – 166 Lancaster City businesses • Guidestar (990 tax returns) • PA Cultural Data Project • Economic flow analysis • Literature search

  13. Lancaster is Engaged in the Arts • The Arts are experience goods. People must experience and participate in the arts to gain appreciation and benefit. • Lancaster residents are engaged with the arts and their participation in arts and culture activities is increasing.

  14. In the past 12 months, did you… Source: Lancaster Community Foundation / LancasterARTS 2009 County Survey, n=1,019 Center for Opinion Research, Franklin & Marshall College Percent responding “yes”

  15. Growth in downtown visits:2009 vs. 2007 • Percent of county residents • Attending First Fridays – 150% • Shopping/visiting art galleries – 50% • Visiting for any arts & culture activity – 50% • Influencing factors • Challenging economic period • LancasterARTS startup in 2007

  16. County residents’ downtown visits, 2007 and 2009 Yellow Bar represents 2007 % Sources: Lancaster Community Foundation / LancasterARTS 2009 County Survey, n=1,019 Lancaster Community Foundation 2007 County Survey, n=803 Center for Center for Opinion Research, Franklin & Marshall College Percent responding “yes”, represents % of county residents

  17. New Audiences = sustainability • The arts in Lancaster continue to attract first-time visitors, i.e., ‘new blood.’ • 28% of Lancaster residents encourage friends and family from outside the County to visit Lancaster’s arts and cultural sites. • 20% reported those friends and family actually visited Lancaster City.

  18. First-time visitors to selected County events during past 12 months, % of county residents First Time Returning Source: Lancaster Community Foundation / LancasterARTS 2009 County Survey, n=1,019 Center for Opinion Research, Franklin & Marshall College

  19. The Arts and Economic Flows • One third of adult county residents (127,400) visit downtown because of the arts. • Average number of arts-related visits = 7/yr • Those residents spend over $36 MM in the downtown area in connection with arts-related visits. • Shopping, restaurants, parking

  20. ENTWINED and INTER-RELATED:The Arts & Lancaster’s Economy • Total economic footprint of the arts = $72MM of economic flows and nearly 1,100 jobs. • Downtown arts spending accounts for 730+ County jobs. • Nonprofit arts and culture organizations spending accounts for 350+ jobs. • If the arts went away, the ripple effect would be much greater. Figures include direct + indirect spending based on US Dept of Commerce Bureau of Economic Analysis Regional Input-Output Modeling System

  21. Why is this Important? • The Arts are an essential part of the formula for building Lancaster into a model of prosperity for the 21st century!

  22. Coming Up… A Year in the Arts The Arts ‘Products’

  23. In the course of ONE YEAR, a family can experience… • Fulton Theatre: Premier Series(7), Family Series (4), Cabaret (8), Academy of Theatre (adult & youth, 4 semesters/yr), Youtheatre. • Lancaster Symphony: 10 concerts • PA College of Art & Design – 140 continuing ed classes. • Demuth Museum & Lancaster Museum of Art: 15+ exhibitions/year w/scholarly catalogs • Heritage Center: Numerous classes, tours & hands-on printshop • First Fridays: over 700 new arts offerings/year • And much, much more….

  24. A Year in the Arts, cont’d… • Franklin & Marshall College: Encore Series, Phillips Museum of Art • Theater of the Seventh Sister: 20+ productions by TSS and ‘Artistic Village’ including dance and comedy • ArtWalks, Music Fridays, Summer Arts Festival • Lancaster Literary Guild: the only one in the USA • Lancaster Dramatists Platform: local playwrights/original works • Kevin Lehman’s Pottery: 15 artisans – ceramics, glass, metalworking • Keystone Art & Culture: bronze foundry and art gallery • Dance: ballet, African, Scottish country, int’l, modern, ballroom • Hole in the Wall Puppet Theatre

  25. Leave Today… • Feeling good about our vibrant arts community • Feeling confident in the value of your continued support of local arts organizations. • Knowing that the arts role in the economy is measurable and meaningful. • Recognizing that the arts provide a good ROI • Understanding that the arts are more than a ‘pretty face.’

  26. THANK YOU… • for your time today, and • for your continuing support of the Arts and LancasterARTS

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