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Effective Organizational Communication Strategies

Learn about the fundamental purposes of communication in organizations, different forms of verbal and nonverbal media, impact of technology, cultural and gender communication patterns, formal and informal communication channels, and ways to enhance communication skills. Explore supportive communication tactics and understand the importance of privacy in computer-mediated communication.

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Effective Organizational Communication Strategies

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  1. Communicationin Organizations Chapter 9

  2. Learning Objectives • Describe the process of communication and its fundamental purposes in organizations. • Identify various forms of verbal media used in organizations, and explain which ones are most appropriate for communicating messages of different types. • Explain how technology has influenced organizational communication.

  3. Learning Objectives • Describe how people’s communication patterns differ as a function of their sex and culture. • Distinguish between the various forms of formal and informal communication that occur in organizations and how they operate. • Explain how you can improve your effectiveness as a communicator in organizations.

  4. Communication The process by which a person, group, or organization (the sender) transmits some type of information (the message) to another person, group, or organization (the receiver).

  5. Communication Purposes • Directing Action • Linking and Coordination • Building Relationships • Explaining Organizational Culture • Inter-Organizational Linking • Presenting an Organization’s Image • Generating Ideas • Promoting Ideals and Values

  6. Verbal Communication • Verbal Media • Face-to-Face Conversations • Telephone • Memos • Letters • Flyers • Newsletters • Employee Handbooks • Match Medium to the Message

  7. Nonverbal Communication • Mode of Dress • Waiting Time • Seating Position • Body Language

  8. Computer-Mediated Communication • Synchronous • Videoconferences or Web Casts • Cyber Meetings • Asynchronous • E-Mail • Information Overload • Flaming • Emoticons • Instant Messaging

  9. Computer-Mediated Communication • Privacy Violations • Usage Considerations • Establish and Follow Clear Monitoring Policy • Apply Privacy Policy Equally • Maintain Complete Company Records Privacy

  10. Formal Communication • Organizational Structure • Organization Chart • Types • Upward • Downward • Lateral • MUM Effect

  11. Informal Communication • Old Boys Network • Snowball Effect • The Grapevine • Rumors • Pipe Dreams • Bogie Rumors • Wedge Drivers • Home-Stretchers

  12. Improving Communication Skills • Use Jargon Sparingly • Be Consistent in What You Say and Do

  13. Improving Communication Skills • Become Active, Attentive Listener • Understand Other’s Ideas Before Formulating Reply • Avoid Overload

  14. Improving Communication Skills • Give and Receive Feedback • 360-degree Feedback • Suggestion Systems • Corporate Hotlines • Informal Meetings • Employee Surveys

  15. Supportive Communication • Focus on the Problem, Not the Person • Honestly Say What You Mean • Own-up to Your Decisions • Use Validating Language • Strive to Keep the Conversation Going • Use Inspirational Communication Tactics

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