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This plan outlines the communication and dissemination objectives of the Care2Work Programme, funded by Erasmus+. It includes key messages, responsibilities of the partners, communication channels, and the dissemination of intellectual outputs. The plan also highlights the use of Youthpass certificates to recognize non-formal and informal learning.
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Care 2 Work Programme Dissemination and Communications Plan Andriana Ntziadima – IARS Communications and Marketing Manager The Programme is funded by Erasmus+ under 2014-2-UK01-KA205-011967
Communication and Dissemination Objectives Our key objectives are: • To communicate and disseminate knowledge produced by the project • To ensure programme sustainability – exploitation tool At the partnership level we need to ensure • Clarity – transparency – openness and consistency
Programme Messages Messages will be defined by all partners – focus on programmes’ achievements and its positive impact. Key messages: • What is the project about? • Aim of the project • Potential impact on our beneficiaries • Who is involved in the project –partners’ profile should be defined in all activities • Key evidence arise from the programme • Conferences, events and workshops • Milestones
Responsibilities The IARS International Institute has the overall responsibility of the dissemination and communication activities Project partners will contribute to the implementation of their relative actions including: Dissemination of outcomes at local and national level (native language) • Promotion and announcement of national conference – Anziani • Promotion and announcement of international conference - Greece • Organisation and promotion of local workshops • Announcement on participation in local events • Support IARS to disseminate outputs at the EU Level • Recruitment for the first phase of the programme – fieldwork
Visibility of Union Funding As beneficiaries we must: • Acknowledge European funding and display the EU logo on project publications, outputs or materials • EC guidelines can be found here https://www.erasmusplus.org.uk/key-resources#logo • All project materials and publications produced by the project must include the following disclaimer “Any communication or publication related to the Project made by the beneficiaries jointly or individually in any form and using any means, shall indicate that it reflects only the author's view and that the NA and the Commission are not responsible for any use that may be made of the information it contains”.
Dissemination Channels In order to reach our target audiences we will employ a number of channels including: • Project website (project info, events, contacts, respources, publications etc) – (for discussion) • 99% Campaign Website (case studies –written by beneficiaries) • Partners monthly newsletters – IARS will employ Youth Matters • Partners websites • Third party website(Other channels will be identified through cooperation with other organisations – national or international – programmes and projects with similar activities via theirnetworks, newsletters, websites etc.) • Social media (Facebook, Twitter, Linked In) (exchange social media details and agree on a hashtag for the project sug. #Care2Work
European ToolsDissemination of Outputs VALOR – Erasmus+ Dissemination Platform • Valor is the new Dissemination and Exploitation platform that offers a comprehensive overview of all projects funded under the new Erasmus+ and Creative Europe programmes as well as some projects funded under the previous programmes (LifeLong Learning, Youth in Action, Culture 2007-2013, etc.). “Compulsory upload of project results by coordinator” Erasmus E-Newsletter • Feature programme news on the website
Dissemination of Intellectual Outputs Intellectual output of the project are own by beneficiaries but we are requiredto • Provide free, open, online access to any education material produced by the project • List all rights of ownership, including any pre-existing IPR, and disclose the list to the national agency • Ensure you own all rights to use any- pre-existing IPR and disclose the list to the agency • Grant the Union and the National Agency the right to use the results of the project and any pre-existing IPR. • Any educational material produces shall be made available through the Internet free of charge and under open licences.
Youth Pass Certificate Youthpass is a European recognition tool for non-formal and informal learning in youth work. Youthpass is for projects funded by Erasmus+ Youth in Action and Youth in Action programmes. With Youthpass the participants of these projects can describe what they have done and show what they have learnt. The certificates are issued by the organisation or a youth worker/leader involved in the project. Under our agreement we are shall: • inform the participant involved in the Project about their right to receiving a Youth Pass Certificate • Assess non-formal learning experiences acquired by the participants involved in the project and • Provide a Youth Pass Certificate to each individual participant requesting it at the end of the activity (obligatory).
Next Steps • Connecting with your communications officers • Set up – monthly e- meetings • Website Development • Provide IARS with monthly reports about your communications activities (eg. Press releases, announcements etc.) • Discuss and define stakeholders groups at European and international level (including policy-makers, and press etc.) • Set up a kick off conference call for agreements on guidelines and ensure consistency – Anziani input important