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Export Marketing Plan , purpose, structure and recap

Export Marketing Plan , purpose, structure and recap. Expro Engineering The Hague, November 2013 Martin Bitter Exportant Consultants Ltd. Recap !!!!!. Your assignment before travelling to The Hague: Attend 3 online meetings

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Export Marketing Plan , purpose, structure and recap

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  1. Export Marketing Plan , purpose, structure and recap • Expro Engineering • The Hague, November 2013 • Martin Bitter • Exportant Consultants Ltd.

  2. Recap !!!!! Yourassignmentbeforetravellingto The Hague: Attend 3 online meetings Write the first version of the first 3 Steps of the Export Marketing Plan Expro Engineering, November 2013

  3. Yourexperiences??? Expro Engineering, November 2013

  4. Whatactuallyhappened?

  5. The results…. Expro Engineering, November 2013

  6. The Results…… 21out of 33 companies sent in allassignments: 64%  12 companies missing 1 or more assignments • ( 5 missing all!!!) • ( 4 missing 1 ) • ( 5 missing 2 )

  7. The Champions of PREPARATION are……….

  8. Landhi AN Engineering IPI Fravinz Tomeco Elektro Control Ind. Sanford Hong Ky Mehran Lucky Plastics Fasteners Inc. Risan Thermosole Noorani PT Bakom EMTC AnhThy Mesco Alpha Techno LeGroup Sherani Expro Engineering, November 2013

  9. Observations Very short answers, eg yes/no Usequestions as coat hangers toelaborate on the subject. Tip: ifquestions are removed, youshouldstill have a coherent text. Research shows: Thenplease show these figures or data bits on whichyou take yourdecision 3 assignments: 3 separate documents, pleaseintegrateinto ONE I feel…. Is ok ifyoucansubstantiatelater… (figuresandfacts) Expro Engineering, November 2013

  10. The Export Marketing Plan Expro Engineering, November 2013

  11. The EMP a very useful tool for • newcomers in the arena of internationalization, • entrepreneurs who already have a market presence in foreign markets. a marketing and management instrument • sound, logical and fact-based decisions. • structuring and systemizing approach of new markets or expansion in existing markets. • integrated part, or extension, of your company's business plan. A way to grab opportunities at the lowest cost. Expro Engineering, November 2013

  12. The EMP Your company andyourrole in the supply chain The opportunitiesforyour company in the export market Who are yourpossibleclients Wheretofind these clients How to get to these clients Predict the profitability of the export venture Expro Engineering, November 2013

  13. Structure STEP 1 : Situation analysis, own company STEP 2 : Opportunities & Market research STEP 3 : PMC & Market entry strategy STEP 4 : Action plan and budget Expro Engineering, November 2013

  14. The Structure Expro Engineering, November 2013

  15. Making sense of the EMP Expro Engineering, November 2013

  16. The EMP Step 1: Intro & Mission Step 3: PMC / MES Situation analysis Step 1: Current market position / S-O strategy Step 2: Industry trends Marketresearch Step 2: Market assumptions Step 4: Action plan Step 3: Export objectives Market entry strategy Action plan & Budget Step 3: Management Step 4: Budget & forecast Expro Engineering, November 2013

  17. Focus Define very clearly: • What you offer • What are your USP’s • What’s in it for “THEM” ? The ?? What the market expects: clear offer and advantages from an expert Focus results in easier marketing and promotion Lack of focus: loosing opportunities? Expro Engineering, November 2013

  18. EMP contributioncomments Your coaches have readyourcontributionsandcommunicatedwithmany of you . Summary: Commentaryby Jan and Peter, General remarks on swot, internal / external view on basis 5M and STEEP, trends & MR. Expro Engineering, November 2013

  19. GROUP WORKParticipantscomments Giveusyourexperiences withyourwork on: Step 1 Internal view Step 2 External view / Market andIndustry trends Step 3 Product-Market combinations / Market Entry strategies

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