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NIKE TRAINING CLUB

NIKE TRAINING CLUB. PROJECT PROPOSAL FOR SUMMER INTERNSHIP 2012. Hayley Britt. Survey subject profile. WOMEN AGES 18-24 FROM UNIVERSITY OF OREGON STUDENT RECREATION CENTER Patrons working out Students employed at Student Recreation Center WORKOUT HABITS PER WEEK 1 -3 Times: 44 %

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NIKE TRAINING CLUB

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  1. NIKE TRAINING CLUB PROJECT PROPOSAL FOR SUMMER INTERNSHIP 2012 Hayley Britt

  2. Survey subject profile • WOMEN AGES 18-24 FROM UNIVERSITY OF OREGON STUDENT RECREATION CENTER • Patrons working out • Students employed at Student Recreation Center • WORKOUT HABITS PER WEEK • 1-3 Times: 44% • 4-7 Times: 48% • Seldom/Never: 8% • BRAND PREFERENCE: • Nike: 70% • LuluLemon: 15% • Other: 15%

  3. SURVEY RESULTS • NIKE TRAINING CLUB APPLICATION AWARENESS: • 42% Yes • 58% No • WILLING TO USE APPLICATION DURING WORKOUT: • 63% Yes • 26% No • 11% Maybe • TOP SOURCE OF WORKOUT INFORMATION: • Top Sources: Magazine, Websites, and Group Exercise Instructor • Phone Application: 18%

  4. conclusion • There is a huge opportunity to gain market share of individuals seeking workout assistance by raising awareness of NTC.

  5. Project one • University NTC event • Goal: • Spread awareness of NTC to Target Consumers at Major Universities (PAC 12) • Travel to Major Universities and lead an NTC workout to students • Work in alliance with school recreation centers • Students experience workout • Create buzz with Social Media • Use University of Oregon as a test Campus • NTC event in April

  6. Project two • Social Media Contest • Goals: • Interact with Target Consumer • Spread awareness of NTC • High Involvement with Consumer • Contestants submit workout drills/exercises via video on YouTube, Twitter, Facebook that they would like on NTC Application • Top 5 winners be featured on an NTC workout to perform the drills created

  7. Project three • Magazine Spread of NTC workout • Goal: Reach Target consumers not using/aware of NTC application through a magazine spread in a fitness and health magazine (SHAPE, Self, Women’s Health) • Article on NTC creation, benefits of plyometric exercises, weight training, and high intensity interval training • Workout able to tear out of magazine

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