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What is Propaganda?

What is Propaganda?. An argument used to convince or persuade that appeals to EMOTIONS, not to reason. Propaganda is not always bad – ex. Anti -Smoking, cancer, alcohol ads. How is it used?.

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What is Propaganda?

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  1. What is Propaganda? • An argument used to convince or persuade that appeals to EMOTIONS, not to reason. Propaganda is not always bad – ex. Anti -Smoking, cancer, alcohol ads.

  2. How is it used? Propaganda can be as blatant as a swastika or as subtle as a joke. Its persuasive techniques are regularly applied by politicians, advertisers, journalists, radio personalities, and others who are interested in influencing human behavior. Propagandistic messages can be used to accomplish positive social ends, as in campaigns to reduce drunk driving, but they are also used to win elections and to sell liquor. The following are propaganda strategies:

  3. Name-Calling * links a person, or idea, to a negative symbol, hoping that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.

  4. Band Wagon • Attempting to convince an audience that they should do something because “everyone else is” • Also, politicians who claim to be “just a regular guy.” • Jump on the band wagon!

  5. Testimonial • This is the device most frequently used by advertisers • Associating a celebrity with a product or idea, even if they’re unrelated • “I’m not a doctor, but I play one on TV….”

  6. Plain Folks • Appeal used to draw the average, every day person – homey – “Vote for John Smith – a plain man who will bring common sense to our school.”

  7. Snob Appeal • Appeals to elite, above average, better than everyone else attitude (opposite of Plain Folks).

  8. Transfer • Transfer is a device by which the propagandist carries over the authority, sanction, and prestige of something we respect (usually a symbol) and revere to something he would have us accept that has nothing to do with the symbol.

  9. Glittering Generalities • The use of “loaded words” that carry extreme positive connotations that lead us to favor a person or movement without examining evidence. • Designed to influence opinion • Words like Christianity, Democracy, civilization, etc.

  10. Scientific Slant • Using scientific terminology to get people to believe in one’s product. • “Nine out of ten dentists recommend sugarless gum for their patients who chew gum.”

  11. So what? • Be aware! Don’t be taken in by propaganda! • Now more than ever you must be aware! Pay attention and think about the sources of your knowledge!

  12. More propaganda? http://www.youtube.com/watch?v=kuB928N0Wq4&feature=email

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