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IDEA GENERATION SOURCES & TECNIQUES

IDEA GENERATION SOURCES & TECNIQUES. SOURCES OF IDEAS. CONSUMERS EXISTING PRODUCTS DISTRIBUTION CHANNELS GOVT R&D. SOURCES OF IDEAS. Personal interest & hobbies Many entrepreneurial ventures got their start because of an entrepreneur’s love of doing something.

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IDEA GENERATION SOURCES & TECNIQUES

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  1. IDEA GENERATIONSOURCES & TECNIQUES

  2. SOURCES OF IDEAS • CONSUMERS • EXISTING PRODUCTS • DISTRIBUTION CHANNELS • GOVT • R&D

  3. SOURCES OF IDEAS • Personal interest & hobbies • Many entrepreneurial ventures got their start because of an entrepreneur’s love of doing something. • Entrepreneur’s Experiences, Skills, & Abilities • DISTRIBUTION CHANNELS • RESEARCH AND DEVELOPMENT • Products and services currently available • By looking at the attributes that the current products lack • Unexpected Occurrences • Unexpected successes or failures

  4. Incongruities • Whenever a gap or difference exists between expectations and reality. • Process needs • Whenever a demand arises for the entrepreneur to innovate e.g. health foods, time saving devices, govt. regulations. • Demographic changes • Trend changes in population, age, education, occupations, geographic locations etc • Perceptual changes • Change in people’s interpretation of facts and concepts

  5. THE MOST COMMON IDEA STOPPER • “Naah”. • “Can’t” (said with the shake of the head and air of finality). • “That’s the dumbest thing I’ve ever heard”. • “Yeah, but if you did that . . .” (poses an extreme or unlikely disaster case). • “We already tried that – years ago.” • “We’ve done all right so far; why do we need that?” • “I don’t see anything wrong with the way we’re doing it now”. • “that’s doesn’t sound to practical”.

  6. “We’ve never done anything like that before”. • “Let’s get back to reality”. • “We’ve got deadlines to meet – we don’t have time to consider that”. • “It’s not in the budget”. • “Are you kidding?” • “Let’s not go off on a tangent”. • “Where do you get these weird ideas?”

  7. IDEAS GENERATION TECHNIQUES

  8. FOCUS GROUPS • Focus Groups are groups of individuals providing information in a structured format. • The composition of focus group is usually on the basis of similarity of group members • Discussion is targeted on research objectives • Video/ audio/ manual note taking

  9. BRAINSTORMING • A group method for obtaining new ideas and solutions. • An unstructured process • FOUR RULES TO BE FOLLOWED: • No criticism is allowed-No negative comments, • Quantity of ideas is desired, • Combinations and improvements of ideas are encouraged.

  10. Brain storming • inventing a new game for the Olympics • How to get more tourists into Pakistan • how to improve your travel from home to work • http://www.brainstorming.co.uk/toolbox/downloadbt.html

  11. REVERSE BRAINSTORMING • The process involves the identification of everything wrong with an idea, followed by a discussion of ways to overcome these problems. • It is similar to brainstorming except that criticism is allowed. • This technique is based on finding fault by asking the question, “In how many ways can this idea fail?”

  12. “Sense able” Creativity

  13. PROBLEM INVENTORY ANALYSIS • consumers are provided with a list of problems in a general product category. • They are then asked to identify and discuss products in this category that have the particular problem.

  14. Best Problem Definition • How else can the problem be defined? • simple ways to generate alternate problem statements. • Substitute a word in the problem statement, • add words, • use the opposite meaning of word, • synonyms, antonyms, • or a number of other substitutions. • “elevators move too slow.” • “people think elevators move too slow.”

  15. MORPHOLOGICAL ANALYSIS • List the attributes of the situation • Below each attribute, place as many alternates as you can think of • picking up a different one from each column and assembling the combinations into entirely new forms of your original subject. • IMPROVE A BALL POINT PEN • IMPROVE A TEXT BOOK

  16. MIND MAPING • Mind mapping also called ‘spider diagrams’ represents ideas, notes, information, etc. in far-reaching tree-diagrams To draw a mind-map: • Layout a large sheet of paper in landscape and write a concise heading for the overall theme in the centre of the page. • For each major sub-topic or cluster of material, start a new major branch from the central theme, and label it. • Each sub-sub-topic or sub-cluster forms a subordinate branch to the appropriate main branch • Carry on in this way for ever finer sub-branches.

  17. MIND MAPING

  18. Mind Map software link • http://www.conceptdraw.com/en/products/mindmap/ap-mind-mapping-software.php

  19. COLLECTIVE NOTEBOOK METHOD • Developing a new idea by group members regularly recording ideas. • In this method a small notebook-containing a statement of the problem, blank pages, and any pertinent background data-is distributed.

  20. HEURISTIC IDEATION TECHNIQUE • The technique involves locating all relevant concepts that could be associated with a given product area • The attributes of two products are put together to see any possible new idea

  21. STORY BOARDING • Walt Disney and his staff developed a Story Board system in 1928 • Story-Boarding is a popular management tool to facilitate the creative-thinking process • When you put ideas up on Story Boards, you begin to see interconnections, how one idea relates to another, and how all the pieces come together.

  22. STORY BOARDING ( cont.) • Start with a topic card, • place header cards containing general points, categories, considerations, etc that will come up. • Under the header cards you will put sub-heading cards ('subbers') containing the ideas that fall under each header; they're the details ideas generated in the creative-thinking session, ideas that develop or support the headers. • People will hitch hike on other ideas

  23. DO IT • D - Define problem • O - Open mind and apply creative techniques • I - Identify best solution • T – Transform

  24. Define Problem • Define your problem precisely • Open mind & apply creative techniques • generate as many different ideas as possible. • Even bad ideas may be the seeds of good ones. • Identify the best Solution • select the best of the ideas you have generated • examining and developing a number of ideas in detail before you select one • Transform • to implement this solution.

  25. The Chocolate Candy Problem • You have bought a big box of chocolates. The chocolates are shaped like small bottles and filled with thick raspberry syrup. But how did they get the raspberry syrup in there… • How could you solve this problem..?

  26. Chocolate Candy Problem • Freeze the syrup and dip in hot chocolate • Inject syrup into hollow chocolate bottle and plug with more chocolate • But which would be most efficient

  27. How to motivate the students? • How to motivate the students so that they • become active in class • Give assignments on time • Bring the books/notes/photo states to the class • Learn by heart

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