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Idea Generation

Idea Generation. MIT AITI Bangalore June 18, 2013 Stephanie Schmit. Class Exercise. Get a piece of paper and pen You will have 60 seconds…. Write down as many foods as you can think of. How many did you list? How?

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Idea Generation

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  1. Idea Generation MIT AITI Bangalore June 18, 2013 Stephanie Schmit

  2. Class Exercise Get a piece of paper and pen You will have 60 seconds…

  3. Write down as many foods as you can think of.

  4. How many did you list? How? The best way to have a good idea is to have a lot of ideas  -Linus Pauling

  5. Brainstorming Techniques • Categories • Individual vs. group

  6. But How Do We Generate New Ideas? • Brainstorming • Open Environment – Flat & Heterogeneous • Flexible & Environment Matters • Medium Sized Group (3-6) • But Still Important to Have a Process • IDEO is a Master at This …

  7. Brainstorming Process • Split into groups of 6 • Trying to keep it as open as possible • Brainstorm ideas (20 min) • Brainstorm categories (5 min) • Brainstorm ideas within each category (15 min) • Each person choose an idea to pitch during the Idea Pitching Game

  8. Today’s Rules • Withhold judgment of ideas Yes, and We can make it better by … I see it and this person will want it because … I can add my perspective to make it real by … • Encourage wild and exaggerated ideas • Quantity counts, NOT quality • Build on the ideas of others • Every person and every idea has equal worth

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