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DSS User Group May 2012

DSS User Group May 2012. DSS User Group May 2012 Agenda. Overview of new FWM Coaching Program Common questions from recent coaching calls: How do I know if I was hit by the “Panda” or “Penguin” update? Are my footer links bad? How the heck to I change my footer links?

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DSS User Group May 2012

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  1. DSS User GroupMay 2012

  2. DSS User Group May 2012 Agenda • Overview of new FWM Coaching Program • Common questions from recent coaching calls: • How do I know if I was hit by the “Panda” or “Penguin” update? • Are my footer links bad? • How the heck to I change my footer links? • Why am I getting contacts from areas I don’t serve? • How do I set up email campaigns in DSS? • Why isn’t my picture showing up in the search results? Did I do the author tags right? • Open Q&A • New DSS features

  3. FWM Marketing Coach Program • Each Basic or Pro user is assigned a FWM Marketing Coach – no additional charge. • Your Coach meets with you quarterly to answer questions, make recommendations, review your site & your analytics. • Customer Service still handles changes to your site – your Coach is for questions or issues that might arise between calls.

  4. The Google Panda vs. Penguin Update • Panda3.5 • Targets pages that aren’t great quality • April 19, 2012 • Penguin • Targets spammy, low-quality links • April 24, 2012 • http://searchengineland.com/penguin-update-recovery-tips-advice-119650

  5. Significance of the Google Penguin Update http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo

  6. How Do You Know If You Were Hit By The Penguin Update? • Go to Google Analytics. • Review your search-related traffic prior to April 24th and after that date. • If you notice a significant drop in traffic, you may have been hit.

  7. Google Analytics: Where to Find the Data

  8. Google Analytics: Where to Find the Data Step 1:

  9. Google Analytics: Where to Find the Data Step 2:

  10. Google Analytics: Where to Find the Data Step 3:

  11. What Should You If You Were Hit By The Penguin Update? • Fix the problem: • Review your links • Review your content • Consider the SEO techniques you have used • And then wait...Google says you will recover naturally. • You can also fill out Google’s form if you feel you were hit by mistake: https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ

  12. Footer Links • With EVERY change you make to your site, ask yourself: Am I doing this to HELP MY VISITORS or IMPROVE MY SEO? • If you answer “Improve my SEO” – stop right there. • Are you using a long string of keyword phrases to link to internal content on your site? Take this down. • Are you linking to a few other sites in your footer? • Does this add value to the site visitor? If so, leave it • Are you doing it to help your ranking? Take it down

  13. Contacts from other areas • Anybody can find your site and fill out a contact form • Increase your chances of attracting visitors from areas you want by creating geospecific content for those areas: • Make a list of 8-12 towns or cites you want to target • Write Blogs, News, Library items, FAQs specific for each of those areas • Got a good contact from an area you don’t serve? Refer it!

  14. Other Questions • Setting up email campaigns in DSS • Under Books / DVDs / Offers in DSS, then Edit Offers • Set up email template for each Offer • Author Tags • Google “DSS Author Tags” – look for Danielle’s article • Follow the steps

  15. DSS Updates • New feed-all.xml for RSS • We now have KML and geositemap.xml files for all sites • You can now assign an author tag to a Practice Area page • We now block robots from crawling the sitemap.html page • The DSS Dashboard now shows color coding for the Bounce rate field on the top 5 landing pages

  16. Questions?

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