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MONTHLY REPORT July, 2011. Planning Division Howard Wang 29 July. 2011. Engaged Project This Month. Market information updated Analysis of Persistency Persistency VS. Premium Collecting Efficiency Auto Pay Promotion Plan General Agency System 2011 Promotion Campaign.
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MONTHLY REPORT July, 2011 Planning Division Howard Wang 29 July. 2011
Engaged Project This Month • Market information updated • Analysis of Persistency • Persistency VS. Premium Collecting • Efficiency • Auto Pay Promotion Plan • General Agency System • 2011 Promotion Campaign
Market News Vietnam insurance grows 20.3% to June • Despite economic difficulties, Vietnam’s insurance market still surged 20.3% in the first half of the year against the same period in 2010. • The 15.9% growth rate of life insurance in H1 this year was higher than the rate of 14.4% in the same period last year.
Market News Manulife Vietnam has opened the 2nd GA in HP • Manulife Vietnam has opened the second GA in Hai Phone in the middle of July, since then they confirmed to providing the best service and most conveniences to customers.
Engaged Project This Month • Market information updated • Analysis of Persistency • Persistency VS. Premium Collecting • Efficiency • Auto Pay Promotion Plan • General Agency System • 2011 Promotion Campaign
Surrender is higher. Analysis of Persistency Persistency by Month • Persistency is decreasing.
Analysis of Persistency Persistency by Branch • Persistency of DN is increasing.
Analysis of Persistency Persistency by Branch • Suspension rate of HCMC is higher. • Surrender rate of HN is higher.
Analysis of Persistency Persistency by Branch • Suspension rate of DN and CT is higher.
Analysis of Persistency ◆Suspension: 1. Know the reason why customer let his policy be suspended 2. Persuade customer to reinstate ◆Surrender: 1. Demand analysis of customer • There is a surrender value after 2 policy years for new products from 2011 • Efficiency bonus is already related to persistency • In the future, promotion, assessment, incentives and GA system will connected with persistency
Engaged Project This Month • Market information updated • Analysis of Persistency • Persistency VS. Premium Collecting • Efficiency • Auto Pay Promotion Plan • General Agency System • 2011 Promotion Campaign
Persistency VS. Prem. Collecting Efficiency Persistency VS. Prem. Collecting Efficiency of 60 days • Persistency and New case efficiency are closed New case efficiency is leading target of persistency
Persistency VS. Prem. Collecting Efficiency ◆In the future, improving prem. collecting efficiency of new case to increase persistency • Having Policy Owner Convention to increase willingness to pay the premium • To establish Service Agent System to enhance premium collection from other provinces • Having Auto Pay Promotion Plan to increase prem. collecting efficiency
Engaged Project This Month • Market information updated • Analysis of Persistency • Persistency VS. Premium Collecting • Efficiency • Auto Pay Promotion Plan • General Agency System • 2011 Promotion Campaign
Aug. May June Step. July Oct. Nov. Incentive plan of Customer and Collector (new + old cases)-Premium Dept. Education Guidance-CS Regional incentive 10~11 WKM Auto Pay Promotion Plan ◆Purpose: 1. Used to develop a transfer to the agents, company will focus on the new contracts first 2. To clarify the concept of agency side by education guidance in the beginning Time Interval Plan
Engaged Project This Month • Market information updated • Analysis of Persistency • Persistency VS. Premium Collecting • Efficiency • Auto Pay Promotion Plan • General Agency System • 2011 Promotion Campaign
Successful factors Good Person + Good Place General Agency System ◆Reason: 1. It is vast in area in each province of Vietnam and is difficult to provide service with inconveniency transportation 2. It is easier than setting up a branch to expand business ◆Consideration: 1. GA director : Management experience, Performance and Personal connection relations 2. Location : Potential area, Saturation of office used and Strategy developing region
HN HP DN HCM DNa CT General Agency System Annual plan of company and development of each branch BM can apply for GA, but it will be assessed by head office and branches Branch may recommend a suitable candidate and potential places for consideration of an overall assessment of head office Regular annual assessment of organization and plan, to determine the new number and location of GA
Engaged Project This Month • Market information updated • Analysis of Persistency • Persistency VS. Premium Collecting • Efficiency • Auto Pay Promotion Plan • General Agency System • 2011 Promotion Campaign
2011 Promotion Campaign Purchase more, more chances Happy Anniversary FP+ riders • every 2M more, 1 more • chance • every 1 rider more, 1 • more chance FP≥6M at least one rider Campaign period: 2011/6/16~2011/8/10 (7th ~8th working month of 2011)
Planning Project Next Month • New Product Designs • Review Agent System • 2011 Promotion Campaign