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MONTHLY REPORT May, 2011

MONTHLY REPORT May, 2011. Planning Division David Liu 27 May. 2011. Project this Month. Market news Analysis of 2011 Q1 Market Situation Promotion Campaign- Happy Anniversary Adjustment of compensation scheme Planning project next month. Project this Month. Market news

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MONTHLY REPORT May, 2011

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  1. MONTHLY REPORT May, 2011 Planning Division David Liu 27 May. 2011

  2. Project this Month • Market news • Analysis of 2011 Q1 Market Situation • Promotion Campaign- Happy Anniversary • Adjustment of compensation scheme • Planning project next month

  3. Project this Month • Market news • Analysis of 2011 Q1 Market Situation • Promotion Campaign- Happy Anniversary • Adjustment of compensation scheme • Planning project next month

  4. Market News Prudential Vietnam fortify branch network Prudential Vietnam has just opened a new general agency office in Tan Binh District, HCMC, widening its network to 200 units nationwide including customer service centers, branch offices and general agency and business offices. So far, Prudential Vietnam is serving customers via multiple channels such as nationwide offices, direct sales agents, hot lines, website and via its partners like Vietcombank, Sacombank, VP Bank, An Binh Bank, MB Bank.

  5. Market News ACE Life open new outlet and representative office in HCM and Hanoi ACE Life open the second representative office in HCM city in the 6 years ACE Life anniversary in Vietnam (4/5/2005-4/5/2011).On May 10, the new head office in Hanoi is opened. ACE Life has 11 representative office, trade office and outlet in Vietnam’s big provinces and cities.

  6. Market News Vietcombank cooperates with Korea Life The Vietnam Commercial Joint Stock Bank for Foreign Trade (Vietcombank-VCB) officially offered the financial services on VCB-iB@nking with Korea Life Insurance Co Ltd. Accordingly, the customers can make online payment for periodical insurance fees, automatic payment r making advanced payment for Korea Life in a quick, safe method with no bank charges.

  7. Project this Month • Market news • Analysis of 2011 Q1 Market Situation • Promotion Campaign- Happy Anniversary • Adjustment of compensation scheme • Planning project next month

  8. Analysis of 2011Q1 Market situation NB Premium and number of agents • Our market share of NB premium is rank 7 and increase a lot (1.9%2.7%)

  9. Analysis of 2011Q1 Market situation Total Premium • Our market share of total premium is rank 8, we should keep increasing our renewal premium.

  10. Analysis of 2011Q1 Market situation Productivity index • Our premium per policy is closed to market level Our productivity ↑, but it is still less than market level

  11. Analysis of 2011Q1 Market situation Product distribution • The product distribution in the market does not change obviously • The main product are still endowment and investment product

  12. Project this Month • Market news • Analysis of 2011 Q1 Market Situation • Promotion Campaign- Happy Anniversary • Adjustment of compensation scheme • Planning project next month

  13. Promotion Campaign-Happy Anniversary In order to encourage customer buy more rider and increase premium per policy Promotion Activity: Lucky Draw Campaign period: 2011/6/16~2011/8/10 (7th ~8th working month of 2011) Participant: Customers and Agents who sign the agency contract, include: IA, SAS↑, SM, Pre-BM, BM Participant Product: All Cathay Product (except Single Premium Product)

  14. Promotion Campaign-Happy Anniversary Participant qualification: Customer buy 1 policy+1 rider and First Premium≥6 M Mark1:The Policy must be underwritten and accepted before 2011/8/22. Mark2:The Policy owner or insured could not be the Cathay agent, staff or their relatives.

  15. Promotion Campaign-Happy Anniversary Participant method: • If customers meet the participant qualification, they and their agents could have 1 lucky draw separately. • More Chance

  16. Promotion Campaign-Happy Anniversary Example : Customer buy 1 policy + 2 riders, first premium 10M Drawing chance: 4 drawing chance

  17. Promotion Campaign-Happy Anniversary Customer prizes

  18. Promotion Campaign-Happy Anniversary Agent prizes

  19. Promotion Campaign-Happy Anniversary Drawing ceremony date

  20. Project this Month • Market news • Analysis of 2011 Q1 Market Situation • Promotion Campaign- Happy Anniversary • Adjustment of compensation scheme • Planning project next month

  21. Adjustment of compensation scheme In order to improve organization development, company set up some tracing reward: • Agent: 5% FYC tracing bonus • Organization: Mark: Tracing PFYP, number of people of the organization, training bonus Sales unit:316620, Agency Branch office: 3250 from March 2010 ~ March 2011

  22. Adjustment of compensation scheme Some mother-units have low productivity after increasing a sub-unit, But mother-units still could pass the assessment by sub-unit tracing PFYP in tracing period: Pass Mother-unit(SSM) PFYP: 0M Sales Unit(SSM) PFYP: 20M Sub-unit PFYP: 20M • Mother-unit is easy to lapse after tracing period • This unit-increase could not lead our total PFYP↑

  23. Adjustment of compensation scheme New standard of assessment and promotion 1. Sales unit (All levels): During the assessment and promotion period, the average monthly PFYP of the Sales Unit (exclude sub-unit tracing PFYP) shall reach 7 million Pass Fail Mother-Unit(SSM) PFYP: 10M Mother-Unit(SSM) PFYP: 0M Sub-Unit PFYP: 20M Sub-Unit PFYP: 10M

  24. Adjustment of compensation scheme 2. Agency Branch Office ( All levels): During the assessment and promotion period, the average monthly PFYP of the Branch office (exclude sub-branch tracing PFYP) shall reach 100 million • Shorten assessment time of SM Revise Semi-yearly assessment to quarterly assessment Original: 1st & 7th working month After revision: 1st, 4th, 7th, 10th working month

  25. Adjustment of compensation scheme After revision, the first assessment time: • Sales unit: 2011.10th working month Assessment period: 2011.7th ~9th working month • Agency Branch Office: 2012.1st working month Assessment period 2011.7th ~13th working month

  26. Project this Month • Market news • Analysis of 2011 Q1 Market Situation • Promotion Campaign- Happy Anniversary • Adjustment of compensation scheme • Planningproject next month

  27. Planning Project Next Month • New Product Design Provide protection for female: Marriage, female disease, and saving Woman Product Provide Protection for critical illness Critical Illness Provide different investment + protection choice Endowment with cash

  28. Planning Project Next Month • GA (General Agency) Assessment • Review Agent System • Promotion Campaign – Happy Anniversary

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