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The Association of Fundraising Professionals (AFP)

The Association of Fundraising Professionals (AFP). Presentation to the AFP NY, Genesee Valley Chapter September 12, 2013. AFP Membership: What’s In It For Me?. AFP Mission Statement.

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The Association of Fundraising Professionals (AFP)

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  1. The Association of Fundraising Professionals(AFP) Presentation to the AFP NY, Genesee Valley Chapter September 12, 2013

  2. AFP Membership:What’s In It For Me?

  3. AFP Mission Statement The Association of Fundraising Professionals, an association of professionals throughout the world, advances philanthropy by enabling people and organizations to practice ethical and effective fundraising.

  4. AFP Vision Statement Fundraising is viewed as a credible and respected profession for civic betterment throughout the world.

  5. AFP by the numbers… • 1 international association • 30,000 members • 235 chapters in the United States, Canada, Mexico, Egypt and Asia • 8 strategic alliances with fundraising organizations: United Kingdom, Germany, Holland, Kenya, Australia, New Zealand & Brazil

  6. Membership Nearly 30,000 members & 235 chapters

  7. AFP Serves its Members and the Profession Code of Ethics & Donor Bill of Rights Education and training Advocacy Advancing philanthropy worldwide

  8. AFP Studies the Trends Nonprofit Research Collaborative Annual Compensation & Benefits Report Fundraising Effectiveness Project

  9. What’s the Fundraising Environment?

  10. 2012 Nonprofit Research Collaborative Fundraising Survey • 58% of charitable organizations reported an increase • 25% reported results were about the same • 30% said fundraising had declined

  11. 2012 Nonprofit Fundraising Study Fundraising Methods on the Rise Online Receipts – up by 60% Special Events – up by 54% Major Gifts – up by 50% Direct Mail – up by48% Foundation Receipts – up by 41% Board Member Contributions – up by 39% Corporate and Foundation gifts – up by 38% Planned Gifts – up by 36%

  12. 2012 Nonprofit Fundraising Study Success Factors for Nonprofit Organizations • Strong Leadership • Good Development Plan • New staff • Increased bequests • Successful events

  13. 2012 Nonprofit Fundraising Study Larger organizations more likely than smaller to see increased charitable receipts

  14. 2012 Nonprofit Fundraising Study Increases by more than 15% by Type of Organization Public Society – 25% Education – 20% Human Services – 16% Health – 15% Arts – 13% Environment – 11% Religion – 10% International – 6%

  15. 2012 Nonprofit Fundraising Study 2012 Predictions Came Close 2012 Prediction – 63% Increase Actual – 58% increase

  16. 2012 Nonprofit Fundraising Study Fundraising Goals 59% increased their goal over 2011 29% had the same goal 12% lowered their goal

  17. 2012 Nonprofit Fundraising Study Types of Fundraising Methods Used Board – 92% Major Gifts – 91% Direct Response – 90% Corporate Gifts or grants – 88% Online – 87% Special Events – 82% Received Planned Gifts – 64% Planned Gifts Commitments – 60% Foundation Grants – 60%

  18. 2012 Nonprofit Fundraising Study Special Survey about Planned Giving 34% have a formal planned giving program of those 67% increase in planned gift receipts in 2012 over 2011 Dedicated staff member to planned giving work Research shares key factors in a successful planned giving program

  19. 2012 Nonprofit Fundraising Study Donor Engagement Methods Impersonal Approaches Thank you letters within 2 business days – 71 % Mailed Materials – 56% E-newsletters – 48% Ask to volunteer – 31% Appeal includes a special gift or premium – 6%

  20. 2012 Nonprofit Fundraising Study Donor Engagement Methods More Personal Approaches Personal note of thanks – 22% Telephone thank you – 12% Donor Only Events – 19% Donors as leadership Candidates – 15% Donors invited to shape organizations Future – 8% Exclusive Donor Activities – 10% Gifts for donors – 6%

  21. 2012 Nonprofit Fundraising Study Use of Internet for Donor Engagement Organization Posts Online Regularly – 82% Invites “Likes” or “follows” – 73% Fans/followers invited to post to organizations site – 45% Free downloads, white papers – 40% Online Polls – 28% Infographics used to tell the organization’s story – 22%

  22. 2012 Nonprofit Fundraising Study Outlook for 2013 70% expect an increase in fundraising results in 2013 over 2012 • 59% expect increase of 1% - 15% • 12% expect increase of more than 15%

  23. 2012 Nonprofit Fundraising Study • Develop comprehensive plans for engaging donors and potential donors • Focus on engagement strategies that support greater donor retention • Provide fundraising budget, staff and responsibilities • Adapt to changing communication methods

  24. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING

  25. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING • Development Director Position Vacant for Months • Large Number of Development Directors Expect to Leave Their Jobs • Many Development Directors Aren’t Committed to Staying in Development

  26. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING • Not Enough Qualified Candidates • Dissatisfied with Performance • Lack Key Fundraising Skills • Smaller Nonprofits Struggle to Compete with Larger Organizations

  27. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING • Budget Size Average Salary • Under $1 million $49,141 • Between $1-5 million $65,974 • Between $5-10 million $80,015 • Over $10 million $100,127

  28. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING FUNDRAISING CULTURE • Many Lack Basic Fundraising Systems and Plans • Board Engagement is Lacking • 1 in 4 Executives Lack Skills • Lack of Partnership with Executive Director

  29. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING FUNDRAISING CULTURE • Embrace Fund Development – A Mental Model Shift across the Sector • Elevate the Field of Fundraising • Strengthen and Diversify the Talent Pool • Train Boards Differently

  30. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING FUNDRAISING CULTURE • Apply the Transition Management Framework to the Development Director Position • Invest Strategically in Grantee Fundraising Capacity • Leverage Technological Innovation – Embrace Creativity

  31. UNDERDEVELOPED: A NATIONAL STUDY OF CHALLENGES FACING NONPROFIT FUNDRAISING FUNDRAISING CULTURE • Set Realistic Goals for Development • Share Accountability for Fundraising Results • Exercise Fundraising Leadership

  32. AFP COMPENSATION AND BENEFITS STUDY Average Salary: $82,028 Male: $102,710 Female: $76,126

  33. AFP COMPENSATION AND BENEFITS STUDY By Geography Northeast $87,586 South Central $72,073

  34. AFP COMPENSATION AND BENEFITS STUDY Certification CFRE $22,000 higher ACFRE $44,000 - $58,000 higher

  35. AFP Fundraising Effectiveness Project 2012 • Positive Net Gain of $4.00 • Still Losing Donors • Attrition: 56.8%

  36. Giving USA 2013 Report • Giving Up in 2012 by 3.5% • Giving by bequest was the only source of giving that was down in 2012

  37. How AFP Members Stay Up-to-Date at All Times eWire Advancing Philanthropy Kaleidoscope Youth in Philanthropy Newsletter Information Exchange

  38. AFP Membership Benefits How to get the most out of your AFP membership: www.afpnet.org

  39. AFP Membership Benefits Code of Ethical Principles & Standards - Code of Ethics -Standards of Professional Practice -Donor Bill of Rights -White papers on ethical issues - Team of ethical advisors at: 1 (800) 666 FUND

  40. AFP Membership Benefits Education & Training International Conferences Web/Audioconferences CFRE Review Course Fundamentals of Fundraising Cooperative programs with other organizations**

  41. AFP Programs And Services Chapter Member Benefits - Top Five • Networking • Chapter Programs • Fundraising Days/Conferences • Leadership Opportunities • National Philanthropy Day®

  42. The Question of Value Inspiration for meeting the challenges of today Specific and individualized knowledge to advance your fundraising department The best training and education in the field New ideas and the latest trends in our profession Benchmarks for success and future growth

  43. Why Be a Member of AFP? AFP is THE professional organization that represents the fundraising profession AFP DOES a lot for you personally AFP SAYS a lot about you professionally

  44. AFP: The Power of Community • Community is important • AFP is YOUR community • Your chapter • Your world-wide colleagues • Your association

  45. Thank you! • For being a part of AFP • For your commitment to ethical fundraising • For what you do for your community and our world • Questions? Comments?

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