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shifting the stigma Raza Griffiths, SHIFT Expert Adviser Social Perspectives Network Joint Project Co-ordinator. private organisations the media. young people public organisations. www.shift.org.uk. effects of stigma . misinformation hopelessness
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shifting the stigmaRaza Griffiths, SHIFT Expert AdviserSocial Perspectives Network Joint Project Co-ordinator
private organisations the media young people public organisations
effects of stigma • misinformation • hopelessness • help not accessed • discrimination • social exclusion • poor mental health
the government stigmatises too“but where there is power there is also resistance”- Michel Foucault www.spn.org.uk
checklist for challenging stigma • involve experts by experience • long term campaigning and funding • co-ordinated multi agency working • revue existing work to avoid duplication • address behavioural change in many ways • targeted and consistent messages • prioritise most stigmatised groups • measure and evaluate all work
mind over matter • commissioned by SHIFT • undertaken by Mentality, Sainsbury Centre, Rethink and Mental Health Media • aims to understand the nature of media coverage, how the media works and how the public is influenced by media coverage
mind over matterdescription • print and broadcast media analysis for March 2005 • 2 focus groups – service users and general public • content analysis • interviews with journalists
draft research findingsbased on analysis of 8 national newspapers • SMHP coverage much more negative coverage than CMHPs • recovery message missing from SMHP stories • the law is the most important originator for SMHP coverage • the law is the most quoted source for SMHP coverage • voice of experts by experience missing from SMHP stories
research findingswhat we need to do • prioritise stigma against SMHP • get the voice of experts by experience heard more often • more proactive work to create more positive coverage • mental health promotion within the legal system • continue media monitoring to measure impact of work
thinking about undertaking media work hopes fears
with the right training and support you can get your voice heard and make a difference raza.griffiths@scie.org.uk