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Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMING Session

Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMING Session. BA 303- B2B MARKETING LINDELL PHILLIP CHEW. INNOVATION SESSION Agenda. Overview-BRIEFING DOCUMENT CREATIVITY objectives Rules Activities Summarize Next steps. Overview.

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Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMING Session

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  1. Creativity In Context SAGA OF THE RACOONBEYOND BRAINSTORMINGSession BA 303- B2B MARKETING LINDELL PHILLIP CHEW

  2. INNOVATION SESSION Agenda • Overview-BRIEFING DOCUMENT • CREATIVITY objectives • Rules • Activities • Summarize • Next steps

  3. Overview • Quick overview of what this meeting is all about • Agenda • What to expect

  4. INNOVATION SESSION Objectives • Describe the objective(s) of the exercise: • New product or service ideas? • New feature ideas? • Feature/product naming? • Promotion ideas? • New process for doing something? • Define top requirements or restrictions.

  5. INNOVATION TEAM • A’S & B’S NO C’S OR D’S • DECISION MAKERS • DRIVER • FACILITATOR • NO LAME DUCKS • NO NOMINAL TITLE HOLDERS • INSIDER V OUTSIDER

  6. MEETING FIRST EXPLORE…….THEN CONFIRM • AWAY FROM CAMPUS • ROUND TABLE • AUDIO VISUAL • TAPE RECORD • 6-8 PLAYERS & POSITIONING • BETTER PART OF THE DAY • EARLY IN THE MORNING • NEVER ON MONDAY

  7. Explore- NO Rules • No idea is a bad idea • Be creative • Take risks • No criticism allowed • KNOWN ELEMENT A + KNOWN ELEMENT B = NEW PRODUCT C

  8. EXPLORE …Creative Activities • KEY TRIGGERING , ROLE PLAYING , ROLE REVERSAL & SYNECTICS • Generate lots of ideas • Use games and exercises to “warm up” your creative thinking • When ideas slow down, try another exercise to generate fresh ideas • Breaking into smaller groups may be helpful • Use a computer to capture every comment/idea (in Microsoft PowerPoint, of course, using Meeting Minder)

  9. DON’T SQUELCH CREATIVITY • THOMAS EDISON • CHRISTOPHER COLUMBUS • HENRY FORD • STATE HOSPITAL ON ARSENAL STREET • NATIONAL ACADEMY OF SCIENCE • ADMIRAL HULSEY • JOHN HEFELY

  10. Summarize • Review ideas • NOW….BEGIN TO CONFIRM • Vote on top candidates and consolidate • Check requirements and restrictions • Trim list to top 5-10 ideas

  11. Next Steps • Describe what happens next: • Research the ideas generated? • Follow up with larger group? • Generate action items for follow-up: • Start turning ideas into reality.

  12. MAKE RECOMMENDATIONS TO TOP MANAGEMENT • RUN THE NUMBERS • CHECK OUT THE PRODUCABILITY • IMPLEMENT ACCORDINGLY • CREATIVITY IN CONTEXT A+B =C • LPC!@umsl.edu

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