New College English ( Book Two, Second Edition )

1. New College English (Book Two, Second Edition) Unit 9 Shopping

2. Contents 1 1 Preparation 2 Reading Activities 3 Translation Skills Writing Practice 4

3. Shopping All good things are cheap, all bad things are very dear. ( H. D. Thoreau )

4. Shopping was once a local activity conducted out of daily necessity. When people could not find the things they need fairly near their homes, it was rarely feasible to look elsewhere. Think as many as possible the names of places where you could go shopping.

5. Word StudyThink as many as possible the names of places where you could go shopping. Department store Booth Supermarket Vendor machine

6. Word StudyThink as many as possible the names of places where you could go shopping. Bazaar Flea market Mall

7. Preparation

8. Preparation Reading for Information Describing the CartoonsGetting to Know Each Other’s Shopping HabitsProverbs and Sayings

9. Reading for Information Basement D.I.Y. Household China Radio & Electrical Snack bar Wall coverings Basement D.I.Y. Household China Radio & Electrical Snack bar Wall coverings Basement D.I.Y. Household China Radio & Electrical Snack bar Wall coverings Basement D.I.Y. Household China Radio & Electrical Snack bar Wall coverings Ground Floor Clocks & Watches Cosmetics Fashion accessories Food Hosiery Jewelry Luggage Ground Floor Clocks & Watches Cosmetics Fashion accessories Food Hosiery Jewelry Luggage Ground Floor Clocks & Watches Cosmetics Fashion accessories Food Hosiery Jewelry Luggage Ground Floor Clocks & Watches Cosmetics Fashion accessories Food Hosiery Jewelry Luggage Notice First Floor Books Children’s wear Linens Magazines Men’s wear Pharmacy Stationary Tobaccos First Floor Books Children’s wear Linens Magazines Men’s wear Pharmacy Stationary Tobaccos First Floor Books Children’s wear Linens Magazines Men’s wear Pharmacy Stationary Tobaccos Second Floor Fashion fabrics Foot wear Lady's fashions Men’s toilets Restaurant Second Floor Fashion fabrics Foot wear Lady's fashions Men’s toilets Restaurant

10. Reading for Information Look at the above notice in a department store and work in pairs to answer the questions. Questions: Which floor would you go for each of theses things? 1. a television 2. some aspirins 3. a carpet 4. some tomatoes 5. a pair of socks 6. a camera 7. some dishes 8. a dress 9. a bed 10. a pair of shoes 11. a handbag 12. a present for a 3-year-old boy

11. Describing the Cartoons 1) Two Youngsters are coming out of a health food store. One of them is having some ice cream. He explains to his friends that the health food store sells junk food (candy, sweets, etc.) secretly. Normally a health food store only sells wholesome, healthy foods. Sample Sample Sample 1) Two Youngsters are coming out of a health food store. One of them is having some ice cream. He explains to his friends that the health food store sells junk food (candy, sweets, etc.) secretly. Normally a health food store only sells wholesome, healthy foods. 1) Two Youngsters are coming out of a health food store. One of them is having some ice cream. He explains to his friends that the health food store sells junk food (candy, sweets, etc.) secretly. Normally a health food store only sells wholesome, healthy foods.

12. Describing the Cartoons 2) A big woman is climbing onto a floor refrigerator trying to find the freshest milk. Her handbag is on the floor. A shop assistant is standing beside her and looks puzzled. He says: “Madam… the dates on the milk are all the same.” Sample

13. Describingthe Cartoons 3) This scene takes place in the paint department of a large store. A woman is holding a bottle of paint in her hand. She wants to show that the paint doesn’t spray, so she sprays it. But unfortunately this time the spray works and it sprays directly onto the shop assistant’s face. Now the shop assistant’s face looks black. Sample

14. Describingthe Cartoons 4) A woman is standing in front of an ad. The ad has two magnetic bar codes and says: “TODAY ONLY”, “MARKED DOWN TO”. It is intended to tell consumers that there is a sale. But it doesn’t provide any more information than that. Obviously people don’t know what is on sale or the actual price, since the magnetic bar codes can only be read by electronic scanners. So the woman looks confused. Sample

15. Getting to Know Each Other’s Shopping Habits Directions: Discuss in pairs the following questions. 1. How often do you go shopping? 1. How often do you go shopping? 1. How often do you go shopping? 1. How often do you go shopping? 1. How often do you go shopping? 1. How often do you go shopping? 1. How often do you go shopping? 2. What do you usually buy? 2. What do you usually buy? 2. What do you usually buy? 2. What do you usually buy? 2. What do you usually buy? 2. What do you usually buy? 3. Who do you usually go shopping with? 3. Who do you usually go shopping with? 3. Who do you usually go shopping with? 3. Who do you usually go shopping with? 4. Where do you get the information on the products you want to buy? 4. Where do you get the information on the products you want to buy?

16. Getting to Know Each Other’s Shopping Habits I go shopping once a week and buy some food, such as fruit, cookies, and some stationery. I usually go shopping with my roommates. I enjoy window shopping when I have time. I get the information from newspapers, TV commercials and also my friends. If my friends recommend a particular brand, I’ll buy that myself. I think a private source is more reliable than ads. Sample

17. Proverbs and Sayings There are more foolish buyers than foolish sellers. 愚蠢的买主多于愚蠢的卖主。 Honesty may be dear bought, but can never be an ill penny-worth.  出高价买来的诚实，不会永远没有价值。 When you go to buy, use your eyes not your ears.  你去购买东西时，要用眼睛莫用耳。

18. Reading Activities Consumer Behavior of the Youth

19. Reading Questions Text Structure Sentence Study Words and Phrases Useful Expressions

20. Reading Questions

21. Work in groups to answer the following questions Work in groups to answer the following questions 1.How do young women spend their money? 1.How do young women spend their money? 1.How do young women spend their money? Sample Sample Young women spend most of their money on such things as cosmetics, clothes and jewelry.

22. 2. How do young men spend their incomes? Sample Young men spend most of their money on sporting goods, cameras, CDs, stereo equipments, bicycles, shoes, jeans, musical instruments, and electronic games.

23. 3. What did Apple computer’s research find? Sample Apple computer’s research found that teens are influencing family decisions in the purchase of computers.

24. Text Structure

25. 1. The market importance of the youth. (Para.1-7) Their role as main purchasers of certain items. (Para. 2-3) Their influence on products and brand choices of their parents. (Para. 4-6) Their brand loyalties that may last well into adulthood. (Para. 7)

26. 2. Main sources of information (Para.8-9) For sophisticated products: personal sources For ordinary products: media At the product-evaluation stage: parents and peers As they get older: friends and parents

27. Sentence Study

28. 1. In fact, sometimes marketers are more interested in young people’s influence on other buyers than in their role as the main purchasers of certain items. (Line 3) 句型应用 be more/less interested in…than (in)… 比对……更感/不感兴趣 译 文 实际上，与年轻人作为某些物品的主要购买者的作用相比，营销人员更感兴趣的是他们对别的购买者的影响力。

29. Example 1. As teachers, we should be more interested in creativity of students than in their scores in examinations. 作为老师，我们应对学生的创造力更感兴趣，而不是他们的考试分数。 2. As an officer, he was less interested in himself than in what his soldiers needed. 作为一名军官，他关心士兵的需要胜过关心他自己。

30. 2. Another factor emphasizing the market importance of the youth is that this is the time when brand loyalties may be formed that could last well into adulthood. (Line 44) 译 文 强调青少年在市场方面的重要性的另一因素是，青少年时期是形成品牌忠诚的时期，而这种品牌忠诚完全会持续到成年。 这是一个表语从句，从句this is the time…into adulthood中又含有两个定语从句。一个是when brand loyalties may be formed，修饰先行词time; 另一个是that could last well into adulthood，修饰先行词brand loyalties。分词短语emphasizing the market importance of the youth是句子的主语another factor的定语。

31. 3. The important point is that although peer pressure is quite strong, family influences are also significant. (Line 54) 译 文 特别需要指出的是，尽管同龄人的影响很强，家庭的影响也很重大。 the important / essential point / aspect / thing is that… 重要的一点/方面/事情是……； 特别需要指出的是……

32. Example 1. Themost important and attractive point is that you have experienced the whole process of applying for a job. 最重要也是最吸引人的一点是你已经经历了申请一份工作 的全过程。

33. 4. As teenagers mature, they use more sources of consumer information prior to decision making, rely more on friends and less on parents for information and advice in buying, and prefer to purchase products without parental supervision. (Line 72) 译 文 随着青少年日趋成熟，在做决定之前他们通过越来越多的渠道了解消费者的信息。购物时更多地依靠朋友，而不太依靠父母亲来获取信息和意见，并喜欢在没有父母指导下购买商品。 prefer to do sth. without sth. 喜欢在没有……的情况下做……

34. Example Some people prefer to drive withoutwearing a safety belt because they believe the belt prevents them from escaping in an accident. 一些人喜欢开车不系安全带，因为他们认为一旦发生车祸，安全带会妨碍他们逃生。

35. Words and Phrases

36. 1. purchase(Line 3, Para. 1) n. 1) buying 买；购买 2) something bought 购买的东西 v. buy 购买（buy更为常用） 名词派生词：purchaser n. buyer 买家；买主 Example He secured a loan to purchase a new car. He secured a loan to purchase a new car. 他获得了一笔用于购买汽车的贷款。 I have some purchases to make. 我要买些东西。

37. 2. influence(Line 4, Para. 1) n. 影响力，感化力；有影响力的人，事务； 影响，感化（与upon连用，后接人） v. exert an influence on; have an effect on 影响； 对……有作用 Example 他是受了她的影响才开始对社会学感兴趣的。 It was through his influence that she became interested in sociology. 词义辨析 influence 指对思想行为具有的影响，是无形的，潜移默化的； affect 指对人或物所产生的效果或影响，是有形的影响。

38. 请选择affect或influence的适当形式填空。 1. The hot weather _______ everyone’s work. affected 2. Smoking has an ________ on health. influence 3. All the people in the room were _______ to tears. affected 4. Young people are easily __________ by fashionable things. influenced

39. 以消费为主导的 consumption-oriented 以学生为中心的 student-oriented 以应试教育为导向的 以职业培训为主导的 vocation-oriented 3. orient (Line 17, Para. 3)v. aim something at, or make something suitable for a particular group of people以……为方向；以……为目的 oriented常与名词构成复合形容词，意为“以……为目的；重视……的” 翻译下列短语 以钱为中心的 money-oriented examination-oriented

40. to reveal one’s true face 暴露真实面目 暴露身份 to reveal the secret to reveal one’s identity 4. reveal(Line 22, Para. 4) vt. 1) allow or cause to be seen; display使显露，露出2) make known 泄露，暴露；展现，显示 Example Her laugh revealed her even teeth. 她一笑，露出了整齐的牙齿。 常用搭配 to reveal the true facts 揭示真相 泄露秘密

41. 5. distribute (Line 41, Para. 5) vt. 1) give or send out 分配；分给2) spread out (over a large area)散布（于广大地区）；分布 • Please help him distribute those CET-4 reference books to the students. • That plane was distributing pesticide over fields. 名词形式：distribution 形容词形式：distributive Example

42. a rational act / plan / suggestion/explanation 合理的行为/计划/建议/解释 理性的谈判者 按理性的做法 in a rational way 6. rational(Line 63, Para. 9)adj. 合理的；理性的，明达的 常用搭配 懂道理的孩子 rational children a rational negotiator perceptual knowledge and rational knowledge 感性认识和理性认识

43. 7. perceive(Line 70, Para. 9)v. become aware of, esp. through the eyes or the mind; understand or think of something in a particular way感觉，察觉；领悟，看待 Example 他现在认识到自己的错误了。 He now perceived his error. perceive…as/to be: regard…as 把……看作 The police officer perceived the man in black to be the murder at the first sight. 警官第一眼就觉得那个黑衣人就是杀人犯。 名词形式：perception感觉，了解；领悟；理解力

44. 8. prior(Line 72, Para. 9)adj. earlier in time, order or importance (to) 较早的；顺序在先的；更重要的（常与to连用） Example 他预先有约会，所以不能跟你去。 He has a prior engagement and so can't go with you. prior to: prep. before 在……之前；先于，优先于 Prior to any discussion of this matter， we’d better take his views into consideration. 在讨论这件事之前，我们最好考虑一下他的意见。 名词形式：priority 较早；顺序在先；优先权

45. 9. supervision(Line 74, Para. 9)n. supervising 监督；管理；指导动词形式：supervise v. watch and direct (work, workers, an organization) 监督；管理；指导 Example The teacher is supervising all the pupils taking the English examination. 这个老师对参加英语考试的学生正在监考。

46. 10. in terms of(Line 42, Para. 6)按照；在……方面；从……方面（来说） Example In terms of the production of color TV sets, South Korea’s Samsung has become the world’s top maker. 在彩色电视机生产领域，韩国的三星已经成为世界第一大制造商。

47. Useful Expressions

48. 一个极其以消费为导向的社会 占据了一个重要的地位 十几岁的年轻人越来越了解新的产品和品牌。 在……方面数量大增 a highly consumption-oriented society Teenagers have been increasingly aware of new products and brands. with the large growth in the number of … to occupy an important position

49. 对品牌的忠诚完全可以一直持续到成年阶段。 关键的问题是…… 在做很多购物决定时，朋友影响得最厉害。 换算成市场数字 Brand loyalties could last well into adulthood. translate into market figures For many product decisions, friends are the most significant influence. The important point is that …

50. Translation Skills