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LES STRATEGIES CONCURRENTIELLES

LES STRATEGIES CONCURRENTIELLES. STRATEGIES CONCURRENTIELLES. 1- STRATEGIES DU LEADER Stratégie défensive Stratégie offensive Stratégie de réduction. STRATEGIES DU LEADER. STRATEGIE DEFENSIVE Cas ASTRA de BECKMAN. STRATEGIES DU LEADER. STRATEGIE OFFENSIVE Cas SYNCHRON de BECKMAN

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LES STRATEGIES CONCURRENTIELLES

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  1. LES STRATEGIES CONCURRENTIELLES

  2. STRATEGIES CONCURRENTIELLES • 1- STRATEGIES DU LEADER • Stratégie défensive • Stratégie offensive • Stratégie de réduction

  3. STRATEGIES DU LEADER STRATEGIE DEFENSIVE Cas ASTRA de BECKMAN

  4. STRATEGIES DU LEADER STRATEGIE OFFENSIVE Cas SYNCHRON de BECKMAN Cas BIOHIT (Certification COFRAQ)

  5. STRATEGIES DU LEADER STRATEGIE DE REDUCTION Opération dépopulation de BECKMAN

  6. STRATEGIES CONCURRENTIELLES • 2- STRATEGIES DU CHALLENGER • L'attaque frontale • L'attaque latérale • Autres

  7. STRATEGIES DU CHALLENGER L'ATTAQUE FRONTALE Cas BIOTROL contre BECKMAN

  8. STRATEGIES DU CHALLENGER ATTAQUE LATERALE Exemples: HI-FI, TV: Japon vs. USA Photographie: Japon vs. Allemagne Distribution pétrolière: les petits face aux grands

  9. STRATEGIES DU CHALLENGER • AUTRES: • Stratégie du suiveur • 4 impératifs: • - Segmentation pertinente • - Optimisation de la R & D • - Objectifs adaptés • - Maîtrise des coûts

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