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Guidance on: GUINNESS WORLD RECORD ATTEMPT Contributed by: Unilever

Guidance on: GUINNESS WORLD RECORD ATTEMPT Contributed by: Unilever. GUINNESS WORLD RECORD: SAME PLACE MATERIALS. PLEASE READ ALL MATERIALS IN FULL BELOW BEGINNING TO PLAN THE RECORD Share the below materials with all partners

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Guidance on: GUINNESS WORLD RECORD ATTEMPT Contributed by: Unilever

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  1. Guidance on: GUINNESS WORLD RECORD ATTEMPT Contributed by: Unilever

  2. GUINNESS WORLD RECORD: SAME PLACE MATERIALS • PLEASE READ ALL MATERIALS IN FULL BELOW BEGINNING TO PLAN THE RECORD • Share the below materials with all partners • Use the checklist to make sure you have everything covered for your attempt Send all your evidence and forms to: lifebuoy@saltlondon.com

  3. GUINNESS WORLD RECORD: MULTIPLE LOCATIONS MATERIALS • PLEASE READ ALL MATERIALS IN FULL BELOW BEGINNING TO PLAN THE RECORD • Share the below materials with all partners • Use the checklist to make sure you have everything covered for your attempt Send all your evidence and forms to: lifebuoy@saltlondon.com

  4. AMPLIFY THE RECORD ATTEMPT IN THE MEDIA • Hold the event(s) in a stadium, national square or key monument to attract the media to the event – the event(s) needs to be as big as possible to make the headlines • Could a celebrity lead the world record attempt? Make sure you get a picture with them and the children taking part • Use the photocall notice below to ensure the media attend your event • Invite a journalist from one of your top publications to be a witness of the event(s) • Hold interviews with the school children taking part and find out what it means to them to be part of a world record

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