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Leverages a highly respected online brand

Leverages a highly respected online brand. Has a professional look. Is easy to navigate. Appears unbiased - no apparent motive to slant information . Provides a diversity of viewpoints. Has reputation for outstanding performance in other areas. No broken links, typos, or technical glitches.

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Leverages a highly respected online brand

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  1. Leverages a highly respected online brand

  2. Has a professional look

  3. Is easy to navigate

  4. Appears unbiased - no apparent motive to slant information

  5. Provides a diversity of viewpoints

  6. Has reputation for outstanding performance in other areas

  7. No broken links, typos, or technical glitches

  8. Gives clear information about the site

  9. Gives detailed information on demand

  10. Is easy to understand the site’s structure

  11. Eliminates human bias in selecting content

  12. Discloses information about the organization

  13. Emphasizes their expertise

  14. Easy to contact

  15. Gives timely information

  16. Conveys a sense of likable people who run this site

  17. No single political viewpoint or ideology

  18. Many users have already had positive experiences with this brand

  19. Downloads quickly

  20. Links to outside sources

  21. Shows timeliness of information clearly

  22. Has no ads

  23. Makes it easy to verify accuracy of the information

  24. Highlights expertise clearly

  25. Is continually updated

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