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20 March 201 3 , Valga

Annual Event 2013 10-11 June in Sigulda, LATVIA Estonia–Latvia–Russia Cross Border Cooperation Programme within European Neighbourhood Partnership Instrument 2007-2013. 20 March 201 3 , Valga. Annual Event. « Enjoy Hansa Route through Latvia, Estonia and Russia!»

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20 March 201 3 , Valga

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  1. Annual Event 201310-11 June in Sigulda, LATVIAEstonia–Latvia–Russia Cross BorderCooperationProgramme within European Neighbourhood PartnershipInstrument 2007-2013 20 March2013, Valga

  2. Annual Event «Enjoy Hansa Route through Latvia, Estonia and Russia!» Focused on tourism (newtourismroutes, activeand sports tourism, nature tourism, exploration of national cuisines) development in the Programme area.

  3. Background information - Programme Measure 1.3. - tourismdevelopment (withinthePriority I - socio-economicdevelopment) Projects – 8 Projects in total (7 1st Call +1 LSP) Programme financing - ~ 16,4 million euro ! No Projects supported within the 2nd Call for Proposals and no amendments for LSP-6 in 2013.

  4. Background information – Hansa Route 1161 – 1358 - network of merchants to held the power and control over trade and markets related to the Baltic Sea (Hanseatic Cities with Ports – Riga, Tallinn (Revel), Tartu (Dorpat) and Pskov (Pleskau); cities with Hansa communities – Valka (Walk), Cesis (Venden), Valmiera (Wolmar), Limbazi (Lemsal), Viljandi (Fellin) and Narva. InadditionfromtheRussianside – Ivangorod. Later – League of Hanseatic Cities Modern Hansa Cultural Route is reviving the LeagueofHanseatic Cities and in 2004 was certified as a major Cultural Route by the Council ofEurope(FromtheStudy – “Thistype of tourism builds on the uniqueness and authenticity of remotedestinations, local knowledge, skills, heritage and traditions”;“It is strongly recommended to develop a new coherent road map for co-operationbetween the Council of Europe Cultural Routes, other European routes created withEuropean Union funds, with related UNESCO initiatives, especially those associatedwith the Council’s Cultural Routes, and other significant European and internationall projects in order to establish a competitive and effective joint strategy for thepromotion of “European Cultural Routes”1 globally. )

  5. Background information – Via Hanseatica Via Hanseatica – transport Corridor 1A of the Pan-European Transport Network (Programme territory covers its Northern part – from Riga via Sigulda, Cesis, Valmiera, Valka, Tartu, Narva, Ivangorod to St.Petersburg) Via Hanseatica - Project 113 with 18 partnersfromLatvia, EstoniaandRussia, Vidzeme Planningregion (Latvia) is the Beneficiary; total budgetof 1,8 million euro Via Hanseatica Tourism Route – tourism product developed by Via Hanseatica Project «Via Hanseatica can have a sucess story of the Skype»

  6. Background information – Projects - Measure 1.3. Via Hanseatica (113); Enjoy Latvia, Estonia and Russia (224), SVS Activetour (112) – trilateral projectsalong the Via Hanseatica in Latvia, Estonia and Russia EstFortTour-2 (103) , River Promenades – 2 (015), Narva – Ivangorod (LSP-6) - bilateral projects, including the LSP; all in the border area of Narva (EST) and Ivangorod (RUS) – attractivetourismdestinationwithinViaHanseaticaTourismRoute. Exploring the narrow gauge railway (142)– bilateral project – Turi (EST) and St.Petersburg (RUS) - St.PetersburgisViaHanseaticamost Nordic destination. Tour de Latgale and Pskov Oblast (129) – bilateral project – Latgale (LAT) and Pskov Oblast (RUS) – PskovisHanseaticPortcity

  7. Objectives • Introduce Programme’s support to socio-economic development via tourism development in entire Programme territory • Promote and presentclusteredtourismprojects • Promoteandintroducesynergiesamong Hansa Cultural and Via Hanseatica TourismRoutesandtheir unique relation with Programmes territory • Introduce synergies among Projects and their results in a thematic study «Via Hanseatica – is it a new Skype?» • Provide a platform for making future decisions in the field of tourism in Estonia, Latvia and Russia; • Provide opportunities to link this platform with other socio-economic development activities suported by the Programme and make follow-up in the future; • Simulate Via Hanseatica TourismRoute(ExhibitionofProjectsalongtheartificial VH Route) intheenvironmentofnatureand introduce with national cuisines and music of Latvia, Estonia andRussiaalongtheRoute.

  8. Capitalisation excersise • Preparations: • Questionnaire filled in by Projects (to be prepared; also for the needs of theseminarinthesecondhalfofMarch) • Seminar – Capitalisation andCommunication –forProjects • ThematicStudy “ViaHanseatica – is it a newSkype?” - by theexpert/moderator (compilationofthequestionnaires, ROM materials, resultoriented Project analyses, projectProtfolios, comprehensivestudyoftheCouncilofEuropeetc.) • DuringtheEvent: • RoundTable/ Panel Discussion at the AnnualEvent – ledbythe moderator • Map of the ProgrammeterritorywithoutputsofTourismProjects • USB with capitalised outputs within the Measure 1.3. (documentsoftheEvent, studies, mapetc.)

  9. Target Groups • PublicandprivateplayersinthefieldoftourismfromEstonia, LatviaandRussia(TourismAssociations, EducationalInstitutions, NGOs, StateAgenciesetc.) • Programme stakeholders and decision makers • Municipalities • Beneficiaries • Widerpublic • Media

  10. Agenda – 10 June • PART I – 10:30 gathering / Opening 11:00 (possibly with following Press Briefing) andPannel Discussion withthematiclecturesandseveral presentations of Hansa Cultural Route, ViaHanseaticaTourismRoute, capitalised results in a singlestudy - intheConferenceHall (indooractivityfor ~ 6 hours) • PART II – Project Site Visits in Sigulda and around Sigulda (112, 113 and 156; ~ 2 hours) • PART III – OPEN-AIR DINNER – fornetworkingandpartnershipstreghteningopportunity – at 19:00

  11. Agenda – 11 June • PART I – 9:30 gathering/ 10:00 - opening of the simulated Via Hanseatica Tourism Route (ProjectsparticipateandareorganizedintheExhibition, butinphysicalorderof VH fromRiga to SPB – possibility to visit VH TourismRouteinoneplace); Via Hanseatica Route is active – supported by national cuisines and music – open to widepublic/ outdooractivityintheRuinsoftheOldCastleof Sigulda/ ALL PROJECTS INVOLVED • PART II – Petanque Competition with involvement of NA, RNA, JTS and Projects Teams and conducted by the Latvian Sports Federation of Petanque (tbc) • PART III – awards in different categories and closing BBQ at around 13:00 (awards to the Projects that finished – 224; 146 and 129)

  12. InvolvementoftheProjects – 11.06. • PART I – 11.06. - 8:30 gathering/ installing the exhibition: • - tourism projects on the Hansa and VH Routes • other projects all around the territory inside the Sigulda Castle of Livonian Order • Standsfortheexhibition – from tourism exhibitions, info tables with project stands behind, other attractive stands, interactive involvement of visitors • From 10:00 - ~14:00 • Guided tours every 30 minutes - guidesor VH staff? • PART II – Petanque Competition with involvement of NA, RNA, JTS and Projects Teams and conducted by the Latvian Sports Federation of Petanque (tbc) • PART III – awards in different categories and closing BBQ at around 13:00

  13. InvolvementoftheProjects – MarchandApril • Preparations: • - Qestionnaire • - submitinformationaboutparticipation to JTS (expeciallyallTourismProjects, partnersofViaHanseatica) • - possibilities to exhibitandpresenttheproject • - informationaboutsmallinvestments - namingplace, country, objectanditslocation - expeciallyfortheTourism Project MapoftheProgramme • - namingnewTourismRoutesandnewObjects, thataredevelopedorgoing to bedevelopedtilltheendofthe Project

  14. Lookingforwards to closecooperation! 16

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