Top 10 Shirky -isms

1. Top 10 Shirky-isms Molly, Emani, Ryan

2. Number 1 • Research tends to be reactionary (focuses on “thing” rather than user) *milkshake, London Gin craze (examples) *seeking multiple angles; knowing audience

3. Number 2 Media is the connective tissue of society * internet, where users create the rules * EWMs are creators of that connective tissue and, therefore, must have knowledge of new media

4. Number 3 Globalization isn’t about size, but scope. *Japanese anime *importance of collaboration

5. Number 4 There’s a disconnect between corporate motivation and the intrinsic motivation of their audiences *Grobanites *Knowledge of disconnect between motivations makes EWMs more marketable

6. Number 5 Audience is shifting to participant *Wikipedia, Youtube *the scope of writing spaces is widening

7. Number 6 Data is infinitely and perfectly copyable at no cost *Napster *Cognizance of the implications and issue that surround internet as potential publishers

8. Number 7 In democratic countries, knowledge of how to combine is the mother of all forms of knowledge *Alexis de Tocqueville * EWMs will need ability and the will to combine knowledge an information

9. Number 8 The social reduction of selfish impulses can be triggered easily *Copenhagen Airport * EWM majors will want to write to help support the idea that people are “behind” the rules

10. Number 9 Motivation is what separates amateurs from professionals *derivative of Amare- Latin (to love) *EWM majors will experience the shift between amateur and professional writing

11. Number 10 Cognitive surplus is communal, without opportunity is not effective/useful; * assumptions that elderly generations won’t use the internet * EWM majors will be workshopping, and there is a difference between a casual reading and a critical reading; a critical reading will be effective and useful to each writer