Ch. 10: ORGANIZING PRODUCTION

1. Ch. 10: ORGANIZING PRODUCTION • Definition of a firm • The economic problems that all firms face • Technological vs. economic efficiency • Different types of markets in which firms operate

2. The Firm and Its Economic Problem • Firm • an institution that hires factors of production and organizes them to produce and sell goods or services. • Firm’s Goal • Maximize economic profit. • If the firm fails to maximize economic profits, it is either eliminated or bought out by other firms seeking to maximize profit.

3. Accounting vs Economic Profits • Accounting profits • uses rules established by the IRS and/or the Financial Accounting Standards Board. • Goals are to • report profit so that the firm pays the correct amount of tax • Truthful representation of financial situation • Economic profits • Measure based on an opportunity cost measure of cost. • Primary difference between accounting and economic profits is in measurement of costs.

4. Opportunity Cost • A firm’s opportunity cost of producing a good is the best forgone alternative use of its factors of production, usually measured in dollars. • Opportunity cost of production includes • Explicit costs • costs paid directly in money • Implicit costs • Opportunity cost of owner’s resources for which no direct money payment is made.

5. Cost of capital can be explicit or implicit • The firm can rent its capital and pay an explicit rental rate • The firm can buy capital and incur an implicit opportunity cost of using its own capital, called the implicit rental rate of capital which includes • Economic depreciation • change in the market value of capital over a given period. • Differs from accounting depreciation. • Interest forgone • the foregone return on the funds used to acquire the capital.

6. Economic vs. Accounting Profit Accounting Profit = TR – Explicit Costs Economic Profit = TR – Opportunity Costs of production = TR – Expl. Costs – Impl. Costs = Acc. Profits – Implicit Costs If Economic Profit > 0  Acc Profits > Implicit Costs  Firms enter If Economic Profit < 0  Acc Profits < Implicit Costs  Firms exit

7. Technological vs. Economic Efficiency • Technological efficiency • occurs when a firm produces a given level of output by using the least amount of inputs. • There may be different combinations of inputs to use for producing a given level of output. • Economic efficiency • occurs when the firm produces a given level of output at the least cost. • economically efficient method depends on the relative costs of capital and labor

8. Information and Organization • 3 Types of Business Organization • Proprietorship • Partnership • Corporation

9. Information and Organization • Proprietorship • single owner • unlimited liability • proprietor makes management decisions and receives the firm’s profit. • profits are taxed the same as the owner’s other income.

10. Information and Organization • Partnership • two or more owners • unlimited liability. • partners must agree on a management structure and how to divide up the profits. • profits are taxed as the personal income of the owners.

11. Information and Organization • Corporation • owned by one or more stockholders with limited liability, • The personal wealth of the stockholders is not at risk if the firm goes bankrupt. • The profit of corporations is taxed twice • corporate tax on firm profits • income taxes paid by stockholders on dividends.

12. Pros and Cons of Different Types of Firms • Proprietorships • easy to set up • Managerial decision making is simple • Profits are taxed only once • The owner’s entire wealth is at stake • The firm dies with the owner • The cost of capital and labor can be high

13. Pros and Cons of Different Types of Firms • Partnerships • Easy to set up • Employ diversified decision-making processes • Can survive the death or withdrawal of a partner • Profits are taxed only once • partnerships make attaining a consensus about managerial decisions difficult • Place the owners’ entire wealth at risk • The cost of capital can be high, and the withdrawal of a partner might create a capital shortage

14. Pros and Cons of Different Types of Firms A corporation • Perpetual life • Easy to dissolve • Limited liability for its owners • Large-scale and low-cost access to financial capital • lead to slower and expensive decision-making • Profit is taxed twice—as corporate profit and shareholder income.

15. Information and Organization • # of proprietorships vs. share of revenue? • Why does type of organization differ across industries?

16. Types of Markets • Perfect competition • Monopolistic competition • Oligopoly • Monopoly

17. Name a business that you consider to be a monopoly (provide first 4 letters of name).

18. Perfect competition • Many firms • Each sells an identical product • Many buyers • No restrictions on entry of new firms to the industry • Both firms and buyers are all well informed of the prices and products of all firms in the industry.

19. Monopolistic competition • Many firms • product differentiation • Each firm possesses an element of market power • No restrictions on entry of new firms to the industry

20. Oligopoly • A small number of firms compete • The firms might produce almost identical products or differentiated products • Barriers to entry limit entry into the market.

21. Monopoly • One firm produces the entire output of the industry • There are no close substitutes for the product • There are barriers to entry that protect the firm from competition by entering firms

22. Measures of Concentration The four-firm concentration ratio • Sum of market shares for 4 largest firms. The Herfindahl–Hirschman index (HHI) • Sum of squared market shares for all firms. • DOJ uses the HHI to classify markets. • HHI<1,000  highly competitive • 1000<HHI<1800 moderately competitive • HHI>1800  not competitive

23. Measures of Concentration • Limitations of Concentration Measures as measures of competition. • Geographic boundaries • Product boundaries. • Barriers to Entry • Ability to Collude

24. Measures of Concentration • 4 firm CR and HHI for various industries in the United States.

25. Suppose there are 10 firms in an industry with market shares of 40%, 20%, and 8 firms with 5% each. What is the HHI? (Give answer to nearest integer – e.g. 1100)

26. Suppose there are 10 firms in an industry with market shares of 40%, 20%, and 8 firms with 5% each. If the two largest firms merge, how much will the HHI increase? (Give answer to nearest integer – e.g. 1100)

27. Markets and the Competitive Environment • The economy is mainly competitive. • Has become more competitive over time

28. Markets and Firms • Why Firms? • Firms coordinate production when they can do so more efficiently than a market. • Four key reasons might make firms more efficient than market. • Lower transactions costs • Economies of scale • Economies of scope • Economies of team production • Principal-Agent problem can make firms less efficient.