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Understanding Propaganda and Media Literacy

Learn about the power of propaganda, its tactics, and how to critically analyze media messages. Explore the effects of propaganda and the importance of media literacy in today's society.

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Understanding Propaganda and Media Literacy

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  1. Media Literacy is: • The ability to critically analyze the information you see and hear. • To become proficientat reading the messages you are sent everyday through the media surrounding you..

  2. Propaganda is biased information intentionally spread to shape public opinion and behavior.

  3. Statements about Propaganda • Propaganda contains true, partially true, or blatantly false information. • Propaganda may selectively omit information. • Propaganda simplifies complex issues or ideas. • Propaganda plays on emotions. • Propaganda uses a variety of media (including symbols, images, words, music). • Propaganda may be used to advertise a cause, organization, or movement and attack opponents. • All advertising is propaganda. • Propaganda can only be put to negative purposes. • Propaganda seeks agreement, not reasoned argument. • Propaganda is used to brainwash people. • Propaganda works with our conscious and unconscious hopes, fears, and desires. • Propaganda gives permission to a targeted audience to think, speak, and act a certain way.

  4. Statements about Propaganda • All advertising is propaganda. • Propaganda is an appeal to emotion, not intellect or rational thought, and often contains deception. • Advertising is biased information intentionally spread, but does not contain deception or an appeal to emotion.

  5. Statements about Propaganda • Propaganda is used to brainwash people. Brainwashing: The use of isolation, mind-clouding techniques, sleep deprivation, and malnutrition to persuade someone to completely change personality/thoughts/actions

  6. Statements about Propaganda “Many psychologists believe that large-scale brainwashing via the mass media and subliminal messages, for instance—is not possible because the thought process requires isolation and absolute dependence of the subject in order to be effective. It’s just not that easy to change a person’s core personality and belief system.” -Julia Layton

  7. Who created this message and who was the intended audience? • What is the purpose/message of this piece of propaganda? • What creative techniques were used to attract and hold attention? • How might different people/audiences have understood this message differently? • What values, lifestyles, and points of view are represented in this piece? • What is omitted from this message? • Which emotion(s) does this piece target? • Which propaganda technique is the BEST description of the intent of this piece? Why? http://www.ushmm.org/propaganda/archive/eternal-jew-exhibition

  8. The real danger of propaganda lies when competing voices are silenced—and unchecked propaganda can have negative consequences. Propaganda alone cannot win wars or transform thinking human beings into mindless automatons. The Nazis sold more than hate…they promoted an agenda of freedom, unity, and prosperity.

  9. Your Homework: Research a top news story of the day and read about it from two different media sources. Fill out the comparison/contrast handout and bring it in at the beginning of class tomorrow for discussion.

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