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PENNSYLVANIA

PENNSYLVANIA. Marketing. MARKETING OUR PRODUCTS. TARGET GROUP: TAX PROFESSIONAL COMMUNITY WRITTEN COMMUNICATIONS TAX UPDATE ELF FAST FACTS WRITEUP INSERTED IN PACKAGE X QUARTERLY NATP NEWSLETTER ARTICLE REVENUE’S HOME PAGE. PRESENTATIONS

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PENNSYLVANIA

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  1. PENNSYLVANIA

  2. Marketing MARKETING OUR PRODUCTS

  3. TARGET GROUP: TAX PROFESSIONAL COMMUNITY • WRITTEN COMMUNICATIONS • TAX UPDATE • ELF FAST FACTS WRITEUP INSERTED IN PACKAGE X • QUARTERLY NATP NEWSLETTER ARTICLE • REVENUE’S HOME PAGE

  4. PRESENTATIONS • IRS NATIONWIDE TAX FORUM • DOR FALL TAX SEMINARS • IRS/PA E-FILE FOR BEGINNERS SEMINARS • PROFESSIONAL ORGANIZATIONS TARGET GROUP: TAX PROFESSIONAL COMMUNITY

  5. MALL DAYS • MALL DATES ANNOUNCED IN TAX BOOKLETS • SPECIAL INVITATIONS SENT TO MEDIA • PA/IRS TAX ASSISTANCE • GIFTS TO TAXPAYERS

  6. 10 MALLS AND 30 DAYS LATER, IT’S TIME TO GO HOME!

  7. FARM SHOW COMPLEX OUTREACH • FIVE SHOWS RUNNING DECEMBER THROUGH MARCH • STAFFING • ATTENDANCE

  8. FARM SHOW COMPLEX OUTREACH

  9. PRESS RELEASES • JANUARY 7 - 2000 PENNSYLVANIA FARM SHOW • JANUARY 19 – PA DIRECT FILE • FEBRUARY 7 – MALL OUTREACH PROGRAM • MARCH 2 – PA DIRECT FILE UPDATE

  10. PRESS RELEASES • APRIL • 4 • ANNOUNCEMENT OF MILLIONTH TELEFILER

  11. INTRODUCED PA.DIRECT.FILE TO COLLEGE STUDENTS • E-MAILS TO PUBLIC RELATIONS PEOPLE AT THE 14 STATE SCHOOL SYSTEMS • PRESS RELEASES TO REMAINDER OF PA UNIVERSITIES • TOP 10 REASONS

  12. INTERNAL PROMOTION OF PA.DIRECT.FILE • OFFICIAL TIME OUT TO FILE YOUR STATE TAXES! • DISTRICT OFFICE CONTEST.

  13. ADVERTISING PAID

  14. AT THE MOVIES

  15. Debra Coombs E-mail address: dcoombs@revenue.state.pa.us (717) 787-8377

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