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Best Practices

Best Practices. Nuts and bolt monthly calls to follow:. This is an overview of what clubs are doing generally. Handouts available Share with your President and board Will be on 3rdaaf.org

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Best Practices

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  1. Best Practices

  2. Nuts and bolt monthly calls to follow: • This is an overview of what clubs are doing generally. • Handouts available • Share with your President and board • Will be on 3rdaaf.org • Electronic versions of all materials, can be emailed: leave your business card with me and I will email it.

  3. Suggested goals • A profitable gala • Drive membership with ADDY participation • Recognition of creative work • Enhance ADDY competition’s image • Ensure gold winners advance • Sponsors: event, ad sales, contributions, donations paid by sponsorships

  4. Create ADDY Sub-Committees • Judging • Sponsorship and Donations • Student ADDY Co-Chairs • Communications • Promotion • Creative Design • Gala or Awards Show • Treasurer

  5. EXPENSES • Judging – Air, Hotel, Meals, Gifts, Venue, Tables, Postage/Shipping, etc. • Gala or Awards Show– Food, A/V, Venue, Host, Bars, Entertainment, Decorations • Beware the “Plus Plus” & Hidden Fees • Use Comp tickets judiciously • Carefully avoid Board/Committee discounts?

  6. Consider Sponsors • Print Collateral • Design, Posters, Shipping, Photography • Teasers, Call for Entries, Winners Book • Recognition • Trophies, certificates, thank you gifts • Student ADDY can be sponsored • Title Sponsor for Gala, Gallery or Judging day • Keep all the logos properly called out on the websites

  7. Ideas for REVENUE • ADDY Treasurer • Event tickets at a small profit • Sponsorships/Program ad sales • Duplicate trophies/certificates • Trade – treat it like cash, track it

  8. SPONSORSHIP Committee • Recruits 2-3 volunteers • Create sponsor packages • Track donations • Follow up and say Thank you • Keep Club President, ADDY Chair and Treasurer updated • Ask board can you get donated?

  9. SPONSORSHIP IDEAS • Title • Sponsorship levels • Dessert Bars/Martini Bar • ADDT T-shirt sales • Reception/Display Gallery • Signage • Posters, Banners, Table Tents, etc.

  10. SPONSORSHIP IDEAS • Ad sales in Winners book, Gallery viewing or website • Special meet the Judges Party admission fee for sponsors • Student ADDY sponsor • Special Local Awards, Silver Medal or Mosaic Award

  11. SPONSORSHIP Reality • Acknowledge all sponsors • Say Thank you often and publicly • Keep their logos on materials • Follow up on what was promised

  12. Trade • Trade Venue • Judging & Event • Trade Video Production • Judging, Show, Sponsor reels • Trade Printing • Teaser, Call for entries, Show book

  13. Don’t recommend Trading • Club memberships it costs the club cash to National and District • Awards Show Gala tickets • Don’t trade for entry fees, it will cost the club cash

  14. Access to potential employers or clients • Get a Committee: 10-15 people each with small manageable roles and tasks • Student ADDY Chair • NSAC Connection • Club President, Treasurer, Board

  15. Local Clubs to Share National Creative Templates Judges Creative designs Any time saving or costs saving ideas

  16. • Support: Corey Hudgins:Corey.hudgins@erwinpenland.com Cutch Armstrong: Cutch.Armstrong@coxmedia.com Laveda Miles:lavedamiles3@gmail.com

  17. Next Call is 8/23 at 3 pm Conference Number:(847) 619-6478 Access Code: 8733 451#

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