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Our custom training will equip Mortgage Sales Managers with advanced sales skills and management strategies needed to compete in a complex & competitive niche. As a result, mortgage sales manager training should include a thorough review of the consultative sales approach.
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Mortgage Sales Manager Training
Investing in sales training outside your organization is a smart move, but choosing who to work with can make a big difference in terms of the ROI you’ll get on thatinvestment. Many sales training programs are script-specific or very niche and boxed in, making them unsuitable for a wide range of service-based organizations. Service based organizationslikemortgagelenders.
That’s why we’ve created a mortgage sales manager training program to assist new and experienced loan officers,as wellas otherfinancialservicessalesprofessionals, in achieving sales success by concentrating on the most important tool in their sales toolkit: the sales process. And, unlike the industry, our mortgage sales manager sales trainingis customizedtomeettheneedsofeachandeveryclient. Our custom loan officer sales training will equip your mortgage sales managers officers with the advanced sales skills they’ll need to compete in an increasingly complex and competitive niche, increasing their quotas and closing more sales, whichwill helpyourcompanygrowand,mostimportantly,increaseyourbottomline.
Why Should Mortgage Sales Manager Training Be Different? Let’stake a look at how selling loans and mortgagesvariesfrom selling other products and services before we get into how our mortgage sales manager sales training programcanhelpyouaccomplishyoursales traininggoals. In simple terms, it’s a higher-stakes transaction, and those considering making that purchase, or signing that loan note, are normally significantly more emotional about the whole process than they are about most other purchases. Sure, they’re searching for aloan,butthey’realso askingforassistance anddirection. As a result, your mortgage sales manager training should include a thorough review oftheconsultativesales approach, aswell as instruction onhowtoteach andimprove it thattheycanpassonto thesales staffthatworkunderthem.
Your mortgage sales managers should approach sales encounters from the position of prescribing your offer, ratherthanmerelypushingitlikeyourrivals. Yes, prescribing in the manner ofa doctor. You’re on the lookout for a cause of discomfort. Offering a consulting answer to a prospect’s suffering can make a real difference for those ready to listen (and sell a lot more loans.) Emotion underpins all transactions, with consumers making purchases for motivations. These motivations originate from a desire to avoid pain by focusing on pleasure and desires instead. This is particularly true for anyone seeking a loan. two separate emotional
The best, most experienced sales professionals, such as the sales trainers that give Pearl Lemon Sales’ loan officer sales training, recognize the importance of identifying pain in a potential client’s current situation, since without suffering, thepotentialclientwill havenoreasonto buy. In our bespoke sales training, your mortgage sales managers will learn how to recognize that suffering in a kind, consultative approach, so they can get to the truth of what they’re really trying to buy, rather than sticking on the surface likemost Mortgage andLoan SalesProfessionals do. They’llbe able toclosealot morebusinessoncethey’venailed this. There’s another benefit to this method that extends beyond generating more loan notes: when your loan officers use a consultative approach, they instantly improve your brand. You’llbe seen as a businessthatcares, not just one that wants to assist them rack up more debt, by the prospect. That kind ofreputationis gold,aswe’resureyouknow.
What Does Sales Training For Mortgage Sales Managers Teach? Ourflagshipcurriculumis greatformortgagesales managers. The following are just a few of the main topics covered in our curriculum, which delves deep into each element of your crucial sales process.
Successful Goal-Setting The first issue we’ll cover in order to help you with your mortgageloansales trainingis goalsetting. The majority of people fail to achieve their goals because they are unable to write them down in a convincingmannerthattheycanadhereto everyday. We’ll teach them how to do it, as well as how your salespeople can not only achieve their goals in a logical manner, but also connect them to your company’s internaldemandsandneeds. A mortgage sales manager also needs to motivate their team to do the same. We show them how to take what they learn with us and instill it in others. We help them dowhatwedobackin theirofficesetting.
Breaking Down A Loan Sale's Psychological Aspects What makes our mortgage sales manager sales training unique is that we also go through the psychology of why peoplebuy. Students look at the subconscious and conscious reasons whypeoplebuythingsin thefirst place. As a result, because they will have a better grasp of why consumers want to buy their product or service, they will be able tosellmortgagesandloans moresuccessfully.
Relationship Building Peoplewhotheylikeandtrustaremorelikelytobuyfromthem. Rapport is essential, and it should be developed both intentionallyandunconsciously. Our mortgage loan officer sales training teaches loan officers howtodo justthat. But that’s not all. We also help mortgage sales managers learn how to develop better working relationships with their own team. Attrition is the number one enemy to those hoping to head a winning mortgage sales team, and money usually isn’t thereasonpeopleleave. They leave because they don’t feel motivated to sell, or that their efforts don’t seem to be appreciated. During our mortgage sales manager sales training, we show participants how they can motivate their team to sell more without alienatingthem.
Powerful Questioning Power questions probe past the surface to expose the truth about your potential client’s difficulties and pain points. Many salespeople concentrate their sales interactions on features and benefits,reelingoffthesamepitchoverandoveragain. This hinders their sales since they keep the discourse simple and logical, and basically very cold. People buy on an emotional level, therefore they need to know how to connect with them without losing their calm or diminishing their expertise. Our sales trainers will make sure that your mortgage sales managers not only know how to do it, but also thattheycanputwhatthey’velearnedintopractice.
Taking Care Of Objections A lot of Pearl Lemon Sales’ mortgage sales manager training focuses on the harm salespeople do to their own sales performance by using gimmickysales scriptstohandleobjections. Thereare twoproblemswith this approach.