2010 World Cup Coverage from South Africa

1. 2010 World Cup Coverage from South Africa

2. PRESENTATION SUMMARY • Who is Planet X – Alterna’TV • “Exclusive Coverage for Dish Network World Cup FIFA” • Introduction to the World Cup in South Africa • Planet X Production Locations in South Africa • Production Briefing • Content Delivery Strategy • Payment Terms

3. Who’s Planet X Planet X is a pioneer in the youth entertainment sector with programming produced from many parts of the world by action sports film makers who live and breath sports! Since 1995 Planet X branded “X” on national sports television. Planet X is a family of programming that reach over 80 million US homes airing on cable, broadcast and satellite carriers, producing in many languages. Planet X had implemented 5 main Continental Production centrals with over 20 Production Bureaus all over the world, including South Africa since 2007. With offices, production and post production facilities in Mexico City, Planet X has started to provide for the first time in Spanish it’s original productions and exclusive events to main Latin American distributors and for distributors in the US serving the Hispanic Community. • U.S. based subsidiary of Satmex, a Mexican satellite operator. Affiliated to Dish Network since 2004 • Distributor of Hispanic programming in the U.S.; serving main Dish Network Hispanic Markets • Holds exclusive rights to 10 channels that sum ~ 7 million subscribers through cable and satellite operators

5. Exclusive Coverage For Dish Network World Cup FIFA • Planet X will produce a series of episodes covering the happenings around the main events during the World Cup in South Africa. • The focus will be around life style: celebrations, fans in the streets and in the stadiums, night life, peculiarities, etc. • During day weeks, we offer one daily hour episodes to be place in the VOD platform of Dish Network • During the weekends we offer two one hour episodes with the best coverage of the week, one for Saturday and one for Sunday. • The kick off is proposed to start in May 10 and it can last as many weeks as Dish Network requires. • General conditions and economic terms will be submitted upon Dish Network’s request.

6. Introduction: The World Cup only happens every 4 years and 2010 is a landmark year for South Africa. This will be the first ever World Cup to hit South Africa boosting the tourism, business, and economy for the country. The World Cup will be held in venues and stadiums across the country and each representing a unique part of what this amazing country offers to tourists and visitors. Planet X is excited to be a part of this event and will strategically locate and position its production teams to where the World Cup favorite teams and athletes will be playing. • What Planet X will do for this years World Cup: • Highlight the major teams and players for each match • Promote the high level of intensity and sportsmanship the World Cup offers • through live footage and interviews from both fans and players. • Endorse South Africa to Latin Countries as a prime destination spot for • tourists and visitors • Advertise the style, culture, fashion and music that South Africa has to offer

7. The Official 2010 World Cup Anthem K'naan , the Somalian-born, Canadian-based hip-hop artist ‘s song “Wavin Flag” has been chosen as the official anthem of Coca Cola’s 2010 FIFA World Cup, South Africa program. “Wavin Flag” was remixed and inspired for hope to the people of Haiti. This uplifting song will be incorporated in our final edited video productions of the World Cup. “Give me freedom, give me fire, give me reason, take me higher, see the champions, take the field now, you define us, make us feel proud”

8. South Africa World Cup Venue Bloemfontein - Free State Stadium Cape Town - Green Point Stadium Durban - Moses Mabhida Stadium Johannesburg - Ellis Park Stadium Soweto - Soccer City Pretoria - Loftus Versveld Stadium Nelspruit - Mbombela Stadium Polokwane - Peter Mokaba Stadium Port Elizabeth – Nelson Mandela/Port Elizabeth Stadium Rustenburg - Royal Bafokeng Stadium

9. World Cup Stadiums Green Point Stadium – Cape town Built: 2009 Capacity: 66,005 Nelson Mandela/Port Elizabeth Stadium –Port Elizabeth Built: 2009 Capacity: 46,082 Moses Mabhida Stadium – Durban Built: 2009 Capacity: 69,957 Mbombela Stadium –Nelspruit Built: 2009 Capacity: 43,589 Ellis Park Stadium –Johannesburg Built: 1982 Capacity: 61,639 Peter Mokaba Stadium – Polokwane Built: 2010 Capacity: 45,264 Soccer City– Soweto Built: 1987 Capacity: 88,460 Royal Bafokeng Stadium –Rustenburg Built: 1999 Capacity: 44,530 Free State Stadium –Bloemfontein Built: 2008 Capacity: 45,058 Loftus Versveld Stadium – Pretoria Built: 2008 Capacity: 49,365

10. Groups The opening match will be between the host country and Mexico in Johannesburg and Planet X will be there to get live coverage of the excitement and reactions received from the fans and players from across the world.

12. FIFA 2010 World Cup Favorites Group A Mexico and France are the favorites in this group and the players to watch are: Steven Pienaar (RSA) Aaron Mokoena (RSA) Cuauhtemoc Blanco (MEX) Rafael Márquez (MEX) Giovanni dos Santos (MEX) Thierry Henry (FRA) Nicolas Anelka (FRA) William Gallas (FRA) Diego Lugano (URU) Diego Forlán (URU) Group B Argentina and Nigeria are the favorites in this group and the players to watch are: Lionel Messi (ARG) Javier Mascherano (ARG) Carlos Tevez (ARG) Juan Veron (ARG) Park Ji-Sung (KOR) Park Chu-Young (KOR) Obafemi Martins (NIG) Aiyegbeni Yakubu (NIG) Georgios Karagounis (GRE) Theofanis Gekas (GRE).

13. FIFA 2010 World Cup Favorites Group C England and USA are the favorites in this group and the players to watch are: Wayne Rooney (ENG) Frank Lampard (ENG) Landon Donovan (USA) Tim Howard (USA) Karim Ziani (ALG) Robert Koren (SVN) Group D Germany and Ghana are the favorites in this group and the players to watch are: Miroslav Klose (GER) Tim Cahill (AUS) Matthew Amoah (GHA) Michael Essien (GHA) Milan Jovanovic (SRB) Marko Pantelic (SRB) Group E Netherlands and Cameroon are the favorites in this group and the players to watch are: Arjen Robben (NED) Dirk Kuyt (NED) Nicklas Bendtner (DEN) Jon Dahl Tomasson (DEN) Shunsuke Nakamura (JPN) Keisuke Honda (JPN) Samuel Eto'o (CMR) Jean II Makoun (CMR), Alexandre Song (CMR)

14. FIFA 2010 World Cup Favorites Group F Italy and Paraguay are the favorites in this group and the players to watch are: Gianluigi Buffon (ITA) Fabio Cannavaro (ITA) Gennaro Gattuso (ITA) Andrea Pirlo (ITA) Robert Vitteck (SVK) Justo Villar (PAR) Salvador Cabanas (PAR) Ryan Nelsen (NZL) Group G Brazil and Portugal are the favorites in this group and the players to watch are: Kaka (BRA) Luis Fabiano (BRA) Cristiano Ronaldo (POR) Liedson (POR) Didier Drogba (CIV) Jong Tae-Se (PRK) Group H Spain and Chile are the favorites in this group and the players to watch are: Xavi (ESP) Andres Iniesta (ESP) David Villa (ESP) Humberto Suazo (CHI) Matias Fernandez (CHI) Alexis Sanchez (CHI) Wilson Palacios (HON) Carlos Pavon (HON) Alexandre Frei (SUI) Blaise Nkufo (SUI) Tranquillo Bernetta (SUI) Fernando Torres (ESP) Iker Casillas (ESP)

15. ESPNS Top 50 Players • Lionel Messi – Argentina • Cristiano Ronaldo – Portugal • Wayne Rooney – England • Kaka – Brazil • Xavi – Spain • Didier Drogba – Ivory Coast • Andres Iniesta – Spain • Fernando Torres – Spain • Steven Gerrard – England • Michael Essien – Ghana • David Villa – Spain • Frank Ribery – France • Samuel Eto’o – Cameroon • Luis Fabiano – Brazil • Iker Casillas – Spain • Cesc Fabregas – Spain • Gianluigi Buffon – Italy • Dani Alves – Brazil • Nemanja Vidic – Serbia • Wesley Sneijder – Netherlands • Maicon – Brazil • Frank Lampard – England • Andrea Pirlo – Italy • Carlos Tevez – Argentina • Robin van Persie - Netherlands • 26. Gonzalo Higuain - Argentina • Diego Forlan – Uruguay • Thierry Henry - France • Sergio Aguero – Argentina • Michael Ballack – Germany • Julio Cesar – Brazil • Arjen Robben – Netherlands • Gerard Pique – Spain • Miroslav Klose – Germany • Lucio – Brazil • Javier Mascherano – Argentina • John Terry – England • David Silva – Spain • Carles Puvol – Spain • Nicolas Anelka – France • Ashley Cole – England • Patrice Evra – France • Marek Hamsik – Slovakia • Karim Benzema – France • Yoann Gourcuff – France • Daniele De Rossi – Italy • Philipp Lahm – Germany • Yaya Toure – Ivory Coast • Giorgio Chiellini – Italy • Landon Donovan – United States

16. Top Ranked Teams for 2010 World Cup Based on various research, polls and surveys conducted there is a consistent view with the following teams for becoming this years world cup winner: Spain – Although Spain has never won a World Cup their forward score goals and midfield provides top strength. Earlier in 2009 they won 15 straight wins and setting an international record. Iker Casillas has been recognized as one of the best goalkeepers in Europe. Argentina – With the best player in the world Lionel Messi along with Javier Mascherano the best defensive midfielder and a number of impressive players they are in the top ranks. Argentina suffered a bad loss, 6-1, to Boliva in the playoffs but are expected to overcome their loss in the World Cup. Brazil - The 5 time record world champions has an impressive players list which include; Luis Fabiano , Maicon, Dani Alves, Julio Cesar, Lucio, and Kaka ranked one of the worlds best goalkeepers. Brazil beat Argentina 3 -1 in the playoffs to qualify. Germany – Seven time FIFA World Cup finalists and three-time winners are always a threat to go deep in the tournament by playing cohesive German-style soccer. With players like Michael Ballack, Lucas Podolski and Bastian Schweinsteiger they are ranked as one of the top teams to beat. England - The team which is now managed by Fabio Capello is playing with lots of confidence and to their strengths, and pressing teams. Players like Wayne Rooney, Steven Gerrard, Theo Walcott and Ashley Young will be the catalyst to victory in South Africa. Italy- With their 2006 World Cup win Italy shows promise this year to win. Known for their dead-bolt defensive style and with some of their younger players, such as Rossi, Chiellini and De Rossi, are assuming leadership roles, they are still anchored by 31-year-old goal keeper, Gianluigi Buffon, and Alberto Gilardino who scored four of their eighteen goals in qualifying.

17. Top Goal Makers for the 2010 World Cup Luis Fabiano (Brazil) - Goal tally stands at 25 out of the 36 times for Brazil David Villa (Spain) – Made 35 goals out of 54 appearances Lionel Messi (Argentina) - He had 23 goals in 31 league appearances last season Wayne Rooney (England) - The young forward has scored 25 times in the 55 matches he has played for his country Fernando Torres (Spain) - Netted 23 goals in 71 international appearances for Spain Cristiano Ronaldo (Portugal) - Net 22 times in 68 matches for Portugal

18. Key Locations our Production Crew will Target Accommodations of the World Cup Teams released by FIFA: Algeria – Zimbali Lodge Argentina – High Performance Centre Australia – Kloofzicht Lodge Brazil – The Fairway Cameroon – Oyster Box Chile - Ingwenyama Conference Center Denmark – Simola Hotel Country Club England – Bafokeng Sports Campus France – Pezula Resort Hotel & Spa Germany – Velmore Hotel Ghana – Rhoode Valley Greece – Beverly Hills Hotel Honduras – Indaba Hotel Italy – Leriba Lodge Ivory Coast – Riverside Hotel & Conference Japan – Fancourt Hotel & Country Club Mexico – Thaba Ya Batswana Netherlands – Hilton Sandton New Zealand – Serengeti Estate Nigeria – Hemshire North Korea – Protea Hotel Midrand Paraguay - Woodridge Country Estate Portugal – Valley Lodge Serbia – Sunnyside Park Hotel Slovakia – The Villas Luxury Suite Hotel Slovenia – Hyde Park Southern Sun Spain – NWU Campus South Africa – Southern Sun Greyston South Korea – Hunters Rest Hotel Switzerland – Emerald Resort & Casino United States – Irene Country Lodge Uruguay – Protea Hotel Kimberly Having access to this information will allow Planet X to travel to various lodging sites where we can gain direct media coverage of the players.

19. Key Locations our Production Crew will Target FIFA Fan Fest The concept was so successful, some 18 million soccer supporters gathered at 12 official FIFA Fan Fests™ in Germany, with celebrities as diverse as soccer legend Pelé, former US President Bill Clinton and pop star Nelly Furtado putting in appearances. Sometimes referred to as FIFA fan parks, 9 of these facilities will be set up, one in each of the 2010 FIFA World Cup™ host cities, most very close to the official football stadiums.  Also participating will be London, Paris, Rome, Sydney, Berlin, Mexico City and Rio de Janeiro. Food and drink with a local flavor will be supplied by the tournament's official sponsors, but, significantly for South Africa, the FIFA fan parks will provide showcasing opportunities for local talent, as well as for local craftsmen to sell their wares. It is expected that South Africans of all backgrounds will join international visitors at these events, making for an exciting cultural melting pot and a vibrant football fan atmosphere.  Planet X plans to take on several of the Fan Fest sites and presents itself as an excellent opportunity to gather live footage that will enable us to promote South Africa as a prime destination spot for the Latin American communities. Fan Fest also allows us to get live footage of the reactions and enthusiasms that the World Cup brings to its fans.

20. Key Locations our Production Crew will Target FIFA Fan Fest South Africa Durban - New Beach will be the location, a sandy stretch on the city's prestigious Golden Mile, close to beachfront hotels and a short distance away from the Moses Mabhida Stadium. Some 25 000 people will congregate at this central beachfront fan park, which will be fenced off and secured . Polokwane - The Polokwane Cricket Club will be the location. The venue is just over a kilometer away from the official 2010 FIFA World Cup™ stadium in the city, the Peter Mokaba Stadium. It is also close to the central business district. The convenience of its location means that getting to and from the venue can be accomplished with ease. The infrastructure of the cricket club is such that it requires minimal alterations to accommodate some 20 000 spectators expected to converge on its vast fields, with both seated and standing options available. Bloemfontein - The Mangaung Outdoor Sports Centre is situated in the township of Rocklands, 15-minutes drive from the city centre.The fans at this location are considered to be the most passionate in the country, turning out in bigger numbers than any other side's supporters. Part of the bill will be a 5-a-side football tournament to enable fans to experience the same competitive rivalry that will prevail at 2010 FIFA World Cup™ matches. The Centre can accommodate up to 20,000 fans. Rustenburg – Fields College has been chosen as the venue. The venue has space for 20 000 fans who wish to participate.. The entertainment program will include musicians and artists whose work is representative of the inhabitants of the North West province, in which Rustenburg falls. There will be a strong cultural dimension, with dance and song acts selected to give visitors a glimpse of local traditions.  It lies at the foot of the scenic Magaliesburg mountain range, where there are a number of luxury country retreats, adventure activities, health spas, and arts and crafts attractions.

21. Key Locations our Production Crew will Target FIFA Fan Fest South Africa Cape Town- The Cape Town FIFA Fan Fest™ takes place on the Grand Parade, an historic square that fronts Cape Town's City Hall . This is the location where Nelson Mandela made his first public address on being released from prison. The venue will accommodate 20 000 fans, and the city's 2010 organizers are now in the process of signing up an entertainment program that will celebrate the best of local talent Johannesburg - there will be 2 FIFA fan parks, one in the north and another in the south. TheFIFA Fan Fest™ in the north is found at InnesFree Park, a scenic location with rolling hills, water features and the Sandton skyline in the background. Situated on one of Sandton's main thoroughfares, Katherine Street, InnesFree Park is close to the suburb's hotel-dense heartland, and is expected to attract international football fans based in the area, as well as residents from the nearby township of Alexandra with its large football-mad population. It can accommodate up to 10 000 soccer supporters. The secondof Johannesburg'sFIFA Fan Fests™ will be situated south of the city at the Elkah Stadium, a series of cricket and soccer pitches in the Soweto suburb of Rockville. This venue can host up to 20 000 people and is conveniently positioned next to the Thokoza Park station, served by the city's new Bus Rapid Transport . Port Elizabeth / Nelson Mandela Bay - Located at St. Georges Park , it is the city’s oldest park, and also the site of South Africa’s second oldest cricket stadium.Inside the stadium bowl, there will be both sitting and standing options. The venue has a seating capacity of 17 500 people and the Duckpond Pavilion has 32 16-seat and 5 19-seat suites.    Mbombela - Located at the Bergvlam High School. This venue is only 6km away from the new Mbombela Stadium, one of 5 new South African sports stadiums built specifically to host 2010 FIFA World Cup™ matches. 30,000 to 60,000 football fans expected to attend.

22. Key Locations our Production Crew will Target FIFA Fan Fest South Africa: Media Crew Advantages • Free Admission for Media Crew Members and all who attend; • Access and reporting from the venues is free for all media at all times; any media can • therefore go to an FIFA Fan Fest to do broadcasts or reports. The only restriction will be on • branding, where SABC/or other Media Rights Licensees as Official Broadcasters, will retain • exclusivity inside the venue; • The Host Cities and the International FIFA Fan Fest Cities may also provide working • facilities on-site, which will make reporting easier from the venues.

23. Key Locations our Production Crew will Target Global Icons Exo-Tainment Location: Cape Town International Convention Centre (CTICC) The Global Icons Expo-Tainment Experience is a world-class exhibition taking place over 32 days from June 10 through to July 11, 2010 offering countries the chance to showcase their culture, trade, sport, history and achievements under one roof. Entertainment, unparalleled hospitality and interactive events allow visitors to engage with a magnitude of cultures giving them the opportunity to interrelate with local and global sporting icons, world business leaders and an international line-up of top musicians, artists and chefs. This will be the perfect destination for a family day out, a corporate function or simply as a place for soccer fans to rejoice in the day’s victories. The expo will host 24 country pavilions across 10 000sqm of exhibition space. The Global Icons Expo-tainment Experience will celebrate the meeting of nations under one roof where each country will be given the opportunity to showcase their country to the world. All common areas at the CTICC will be transformed into the colors, sounds and tastes of the day’s specific country where fans can experience the traditional food, music and live performances in a rich interactive environment.

24. Key Locations our Production Crew will Target Global Icons Exo-Tainment Experience

25. The World Cup Final (Sunday , July 11, 2010 at 12:30pm) The World Cup 2010 Final is the most important international football event and preparations for this prestigious final match between the two best football nations in the world are already in full swing, and so is Planet X. The ‘match of matches’ will be taking place in the city of Johannesburg at Soccer Stadium and Planet X will be there to cover all the hype and action that this major competition between the two best teams will bring.

26. Production Structure 1 1. Planet X Bureau in South Africa • Planet X has production bureaus in Cape Town with capacity for: • Post Production • Production • Fiber Optic • Mobile Units • High definition cameras Sony EX

27. Production Crews: Four crew production teams will cover the main events and locations of the World Cup. Each team will have: One Camera Man One Assistant One Sound Specialist One Anchor Every day the Execute Producer will determine the top priorities to be cover by each team Equipment: Cameras SONY HD Final Cut Pro (Field Editors) Boom Mics. Lavaliers Lighting Equipment

28. Anchors / Talent • Alida Boer • Miss Teen Guatemala • Miss Guatemala • International Model • Conductor • Guatemala’s representative in the recent Miss World in South Africa • Bi lingual: Spanish & English Four Conductors will be exclusive for Dish Network's programming

29. Anchors / Talent Additional talent options will be introduce at Dish Network’s profile preferences. In addition, bi lingual Soccer analysts conductors will be part of the crews. Our bureau considers native conductors that, may transmit the local flavor and the rich culture of the African Country and the “Fiesta del Mundial” among the Hispanic fans.

30. South Africa’s Map Coverage

31. Content / Segments Ideas • 1. Preparation towards the World Cup • How South Africa is preparing for the World Cup? stadiums, hotels, restaurants, suppliers, etc • 2. Arrival of the teams • In this segment we will follow the most appealing players “paparazzi style” with comedy elements. • 3. Special Events • Coverage of the most important events during the World Cup, like: Fan Fest, concerts, etc. • 4. Sightseeing in South Africa • Using the camera POV, we will follow the event through the eyes of the fans in the street, with this unique focus, we will be able to transport the viewers' as if they were in South African being part the big celebration.

32. Content / Segments Ideas • 5. The Fans • What country have the best cheer team? • What country have the major number of fans in South Africa? • The most beautiful fans of the World Cup (women) • These segments will give the audience the chance to live their most favorite sport with the fans assisting the most important event of Soccer. 6. The Quiz of the Day • What are you doing to support your team? • Which is your best experience in this World Cup? • If your country loses, which is your favorite country to win? • Our anchors will make funny, interesting questions to the fans. Every day there will be different questions.

33. Content / Segment Ideas • 7. Celebrities / Musicians • What Celebs are enjoying the World Cup? Interview’s segments paparazzi style • 8. Night Life • Bars, restaurants, discos, concerts, events. • One night with the Mexican Mariachis in South Africa • 9. Fan’s reactions over the matches • Fans interviews over the best game plays, key moves of each match • 10. How is the World Cup? • How much does a ticket costs? • Where do you buy the tickets? • How does the Press operates? • Our anchors will present special reports, press notes, featuring the most relevant happenings of the World Cup

34. Content / Segment Ideas • 11. Fan’s Stories • What do they did to get to the World Cup? • Did they needed to sell something to travel? • How do they convince their boss to obtain their permission to have vacation? • 12. MEXICO plays TODAY! • In this segment we will follow a family or group of Mexican Fans in South Africa, during a day that the Mexican Selection plays, the camera will follow all their activities. The selection of the fans will be made considering those not attending the game at the stadium, but instead, they selected an alternative place to watch it, for example the Fan Fest. • These segments may also be produced using other Latin American country’s fans or other favorite teams. • 13. Food and Culture • Which is and how is the typical food of the host nation and what are the typical dishes of the fan’s countries of origin?

35. Content / Segments Ideas • 14. High Budget or Short Budget….. • How does the fan’s live the World Cup depending on their travel budget? • 15. Contests and Promotions • Quiz with the participation of the fans. • 16. Stories of Old Glories Players • Interviews with celeb players to find out treasure stories with key, emotional moments they lived in past World Cups. • 17. In South Africa with……. • Our cameras spends one day with Mexican ex professional players in South Africa.

36. Content Classification / Delivery • We select three categories of content classified by validity, time for delivery and production • 1. X1 – Contents with short expiration: breaking news, happenings before relevant matches, like Mexican Games, etc. • 2. X2- Contents with longer life • 3. X3 – Evergreen Content where the transmission time is not an issue. • The delivery for each category must be determine among the parties, depending on Dish Network’s requirements and technical platform needs.