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Behavioral Energy Efficiency Programs: Maximizing Savings and Sustainability

Explore the effectiveness of behavioral energy efficiency programs in achieving significant reductions per household and changing residential portfolios. Understand the lasting impact, cost efficiency, and savings attribution to drive sustainable energy behaviors.

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Behavioral Energy Efficiency Programs: Maximizing Savings and Sustainability

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  1. Behavioral Programs as a Resource • AESP Fall Chapter Meeting, October 2013

  2. Examples of “behavioral energy efficiency” 1% - 2.5% Reduction per Household 0% - 9% Reduction per Household

  3. Changing residential portfolios Source: QuadROI

  4. Behavior programs as a resource Source Duration Cost to Acquire

  5. What is the source of the savings? • Data points to as much as 40% of savings associated with physical measures Treatment customers reported greater measure-based actions compared to control group, including: consumer electronics, building envelope, low-cost measures Estimated savings breakdown: Measures: 40% Behaviors: 60% MA Three-year Cross-cutting Behavioral Program Evaluation, Opinion Dynamics with Navigant Consulting, 2012 4 Year SMUD OPower Impact Evaluation, Integral Analytics 2013

  6. How long will the savings last? • Persistence should be considered in two ways: (1) with treatment, and (2) Without treatment Massachusetts Cross-Cutting Behavioral Program Evaluation Integrated Report, Opinion Dynamics with Navigant and Evergreen Economics, 2013

  7. How long will the savings last? • Persistence should be considered in two ways: (1) with treatment, and (2) without treatment • Savings with treatment per household: 2.8% • Percent reduction in savings after two years without treatment: 39% Puget Sound Energy’s Home Energy Reports 2012 Impact Evaluation, KEMA 2013

  8. How long will the savings last? ? ~5 yrs kWh ~15 yrs ~25 yrs Years

  9. How long will the savings last? Massachusetts Cross-Cutting Behavioral Program Evaluation Integrated Report, Opinion Dynamics with Navigant and Evergreen Economics, 2013

  10. How long will the savings last? Massachusetts Cross-Cutting Behavioral Program Evaluation Integrated Report, Opinion Dynamics with Navigant and Evergreen Economics, 2013

  11. What is the cost to acquire these savings? • Annual electric savings range from 0.1% to 27% of total residential portfolio goal • The share of budget dedicated to behavioral programs ranges from 0.3% to 10% of overall portfolio spending. • The proportion of kWh savings attributable to behavioral programs is on average 3 to 4 x the budget share Source: QuadROI

  12. Are we paying twice for the same savings? kWh Years

  13. Channeling and double-counting % of Total HER Savings due to Other Programs Upstream (in-homes) 12% Other DSM 12% PG&E 0% Downstream (database) Behavior Program Upstream (surveys) .02% PSE .02% 0% Downstream (database) 13

  14. Behavior programs as a resource

  15. Anne E Dougherty Founding Advisor m: 608 561 2019 e: anne@illumeadvising.com Anne Illume @anneillume

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