Shawn B. Young NHSA Parent Conference December 9 th -13 th 2011

1. “Don’t worry that children never listen to you; worry that they are always watching you.” – Robert Fulghum

2. Shawn B. Young NHSA Parent Conference December 9th -13th2011

3. What do you want to get out of this class?

4. Most Common Reasons • Want to “stick to a budget” • Want to “save” • Want to improve their credit • Want to be less stressed about money

5. Why People Learn • Repetition (ex. ABCs, 123s) • Applicability (ex. Driving) • Interest (ex. Favorite movie quotes)

6. Bootstraps and Head Start

7. Short-Term Stress Can Affect Learning and Memory ScienceDaily (Mar. 11. 2008) • It has been known that severe stress lasting weeks or months can impair cell communication in the brain’s learning and memory region… • A new study shows that short-term stress lasting as little as a few hours can impair brain-cell communication as well.

8. Rule #8: Stressed brains don’t learn the same way. John Medina, Brain Rules • Your brain is built to deal with stress that lasts about 30 seconds. The brain is not designed for long term stress when you feel like you have no control. • Stress damages virtually ever kind of cognition that exists. (Memory and executive function, motor skills, immune response, ability to sleep)

9. Rule #8: Stressed brains don’t learn the same way. John Medina, Brain Rules • You have one brain. • The same brain you have at home is the same brain you have at work or school. • The stress you are experiencing at home will affect your performance at work, and vice versa.

10. Money Main Cause of Stress in Americans ABC News Radio, 2011 • “Most Americans say that money is their primary source of stress, according to a survey by the American Psychological Association. • The APA found that 75% of Americans consider money their biggest stressor…”

11. What is Money?

12. What is Money? • Money is simply a tool

13. What is Credit?

14. What is Credit? • Credit is trust Available credit Promise to pay later

15. What is an Asset?

16. What is an Asset? • An asset is simply something of value to you Tangible Intangible 1. house car family health 1. Azoreg

17. Asset Building Continuum

18. Asset Building Continuum Time Time

19. What is a Personal Value?

20. What is a Personal Value? • “Ideals by which you live your life.” Community 1. Growth Affection 1. 1. Frank Wouters

21. Your Personal Values • Please circle your top ten Values from the list

22. Personal Values • List your top five personal values in no specific order

23. Personal Values

24. Are Values Fluid? • Then vs. Now • Family • Job Security • Health • Patience • Influence • Education • Fun • Freedom • Kindness • Courage

25. Personal Behavior • List one personal behavior that supports each of your above listed values Personal Value: Health Personal Behavior: I exercise 3 times a week

26. Personal Behavior • List one personal behavior that contradicts each of your above listed values Personal Value: Health Personal Behavior: I ate a dozen donuts this morning

27. WHY ARE WE TALKING ABOUT VALUES?

28. BEHAVIOR PERSONAL VALUE DESIRED RESULT

29. Personal Priorities • If you lost your income, what would your priorities be?

30. Personal Priorities • What are your top five personal priorities?

31. Wants and Needs • Make a list of your current wants and needs

32. What is a Need?

33. Wants and Needs • How do you determine what your wants and needs are? • What are some influences on determining your wants and needs?

34. Wants and Needs • What is a need?

35. Wants and Needs • How do you determine what your wants and needs are? “I want a new car.” “I need a new car.”

36. Wants and Needs • When a “want” turns into a “need” it adds stress “I want new shoes.” “I need new shoes.” + stress

37. The Message in Our Head • Video: Stephen Colbert

38. The Message in Our Head • Marketing: • Advertising: All strategies used to get you to willfully give up your money One strategy used to get you to willfully give up your money

39. The Message in Our Head • How much is spent on marketing per year? 4 0 0, 0 0 0, 0 0 0, 0 0 0 $ • and they intend to get their money back

40. The Message in Our Head • “By the time we reach the age of sixty-six, most of us will have seen approximately two million television commercials. Time-wise, that’s the equivalent of watching eight hours of ads seven days a week for six straight years.” (Buy-ology, p. 37)

41. Message in Our Head • Create a want where none existed “You know, those shoes are pretty nice, I want them.” • Turn a want into a need “Those shoes are so nice, I need them for this weekend.”

42. Message in Our Head • Big Pharma Spends More on Advertising Than Research and Development • Estimates are as high as $10 billion spent on advertising all types of food and beverages to America’s children and youth. (Only 5% are for healthy foods/beverages such as dairy products and fruit juice. None are for fruits and vegetables.) • Kids in the United States see 40,000 commercials each year 1. Science Daily, York University 2. Colorado State University 3. American Academy of Pediatrics

43. Message in Our Head • Under the age of 8, most kids don’t understand that commercials are for selling a product. • Under the age of 6, unable to distinguish program content from commercials. * American Academy of Pediatrics

44. Neuromarketing • “…Our irrational minds, flooded with cultural biases rooted in our tradition, upbringing, and a whole lot of other subconscious factors assert a powerful but hidden influence over the choices we make.” Martin Lindstrom in his book “Buy-ology ”

45. Neuromarketing • Marketing to the subconscious Example: At the grocery store

46. Neuromarketing • Video: Product Placement

47. The Impact

49. Justification • Rationalization • Denial • Blame PERSONAL VALUE DESIRED RESULT BEHAVIOR

50. 80% OF SPOUSES LIE ABOUT SPENDING * Chris Friedrich