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The Rhetoric of Grant Proposal Writing: Engaging and Persuading

Grant / Proposal Writing. Overview. What are proposals?How is Rhetoric involved?What's in them?More Rhetorical Considerations? Why? Communicate or Die!How and When to be ready.Who are the funders?Who gets the money?Team.. . What are grants

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The Rhetoric of Grant Proposal Writing: Engaging and Persuading

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    1. The Rhetoric of Grant & Proposal Writing: Engaging and Persuading Carol Johnson-Gerendas, Ph.D. Business Communications BUA 3301 Fall 2009

    2. Grant / Proposal Writing Overview What are proposals? How is Rhetoric involved? What’s in them? More Rhetorical Considerations? Why? Communicate or Die! How and When to be ready. Who are the funders? Who gets the money? Team.

    3. What are grants & proposals? Formats often similar – Seek support Aims at a specific audience [audience] Describes a specific program [purpose] Asks for specific funding [purpose] Responds to specific need [occasion] Responds to specific RFP [occasion]

    4. Key Grant Components:

    5. Rhetorical Considerations Mission / History Partners / Collaboration Statement of Need Program Description Outcomes Evaluation Plan Budget Sustainability Testimonials Community Impact Ethos Logos Pathos

    6. Outcomes Definition Putting the Pieces together Adapted from Claudia Horn qtd. In Christopher Stio U.S. Department of Labor presentation (Oct 2008) “Outcomes-Based Evaluations” A client’s [measurable] “changed or improved: skills, attitudes, knowledge, behaviors, status or life condition brought about by experiencing a program.”

    7. Communicate or Die!

    8. Communicate or Die!

    9. Style & Structure Matters Online Applications Funder Formats Open Formatting Letters of Intent

    10. Grants Readiness Checklists IRS 501(c)(3) By-Laws Articles of Incorporation Required filings with Texas Secretary of State Reported all Organizational Changes Written Organizational Values Evidence of Clear Board Roles and Responsibilities Evidence Organization is Well-Known in the Community

    11. Who funds proposals? Individuals (74.75%) Foundations (12.57%) Bequests ( 7.66%) Corporations ( 5.12%) $229.03 Billion $ 38.52 Billion $ 23.15 Billion $ 15.69 Billion

    12. Who gets the money? Religion Education Human Services Health Public Society Benefit Arts, Culture, Humanities International Affairs Environment & Animals Various Other $102.32 B 33% $ 43.32 B 14% $ 29.64 B 10% $ 23.15 B 8% $ 22.65 B 7% $ 13.67 B 4% $ 13.22 B 4% $ 6.96 B 2% remainder

    13. How to find funders Web searches Websites of known potential funders Center for Non-Profit newsletters Foundation databases Board members and their connections Partner agencies (United Way, ChildCareGroup) Information from other/partner organizations Listservs from government agencies Corporate contacts and partnerships Philanthropists—Individual Givers

    14. Rosie’s for all kids foundation Online Qualification Process Online Application Process

    15. Grants Foundation Directory

    16. It takes a team Team Approach Process Approach Focus on Funder Articulate Strengths Follow-Up

    17. Remember When Writing Grant Proposals Audience, Purpose, and Occasion Matters Research Matters Communication Matters Ethos, Pathos & Logos Matters Team Matters

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