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Grant / Proposal Writing. Overview. What are proposals?How is Rhetoric involved?What's in them?More Rhetorical Considerations? Why? Communicate or Die!How and When to be ready.Who are the funders?Who gets the money?Team.. . What are grants
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1. The Rhetoric of Grant & Proposal Writing:Engaging and Persuading Carol Johnson-Gerendas, Ph.D.
Business Communications BUA 3301
Fall 2009
2. Grant / Proposal Writing Overview What are proposals?
How is Rhetoric involved?
What’s in them?
More Rhetorical Considerations?
Why? Communicate or Die!
How and When to be ready.
Who are the funders?
Who gets the money?
Team.
3. What are grants & proposals? Formats often similar – Seek support
Aims at a specific audience [audience]
Describes a specific program [purpose]
Asks for specific funding [purpose]
Responds to specific need [occasion]
Responds to specific RFP [occasion]
4. Key Grant Components:
5. Rhetorical Considerations Mission / History
Partners / Collaboration
Statement of Need
Program Description
Outcomes
Evaluation Plan
Budget
Sustainability
Testimonials
Community Impact Ethos
Logos
Pathos
6. Outcomes DefinitionPutting the Pieces together Adapted from Claudia Horn qtd. In Christopher Stio
U.S. Department of Labor presentation (Oct 2008) “Outcomes-Based Evaluations” A client’s [measurable] “changed or improved:
skills,
attitudes,
knowledge,
behaviors,
status or life condition
brought about by experiencing
a program.”
7. Communicate or Die!
8. Communicate or Die!
9. Style & Structure Matters Online Applications
Funder Formats
Open Formatting
Letters of Intent
10. Grants Readiness Checklists IRS 501(c)(3)
By-Laws
Articles of Incorporation
Required filings with Texas Secretary of State
Reported all Organizational Changes
Written Organizational Values
Evidence of Clear Board Roles and Responsibilities
Evidence Organization is Well-Known in the Community
11. Who funds proposals? Individuals (74.75%)
Foundations (12.57%)
Bequests ( 7.66%)
Corporations ( 5.12%) $229.03 Billion
$ 38.52 Billion
$ 23.15 Billion
$ 15.69 Billion
12. Who gets the money? Religion
Education
Human Services
Health
Public Society Benefit
Arts, Culture, Humanities
International Affairs
Environment & Animals
Various Other $102.32 B 33%
$ 43.32 B 14%
$ 29.64 B 10%
$ 23.15 B 8%
$ 22.65 B 7%
$ 13.67 B 4%
$ 13.22 B 4%
$ 6.96 B 2%
remainder
13. How to find funders Web searches
Websites of known potential funders
Center for Non-Profit newsletters
Foundation databases
Board members and their connections
Partner agencies (United Way, ChildCareGroup)
Information from other/partner organizations
Listservs from government agencies
Corporate contacts and partnerships
Philanthropists—Individual Givers
14. Rosie’s for all kids foundation Online Qualification Process
Online Application Process
15. Grants Foundation Directory
16. It takes a team Team Approach
Process Approach
Focus on Funder
Articulate Strengths
Follow-Up
17. Remember
When Writing Grant Proposals Audience, Purpose, and Occasion Matters
Research Matters
Communication Matters
Ethos, Pathos & Logos Matters
Team Matters