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90s Bitch: Media, Culture, and the Failed Promise of Gender Equality “Alison Yarrow takes you back to the era of Anita Hill and Monica Lewinsky and Tonya Harding and examines how the media fueled America’ssexism.”#8212BustleTo understand how we got here, we have to rewind the VHS tape. 90sBitch tels the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Tralblazing women like Hillary Clinton, Anita Hill, Madeleine Albright, Janet Reno, and Marcia Clark were undermined. Newsmakers like Britney Spears, Monica Lewinsky, Tonya Harding and Lorena Bobbitt were shamed and misunderstood. The advent of the twenty-four-hour news cycle reinforced society's deeply entrenched misogyny. Meanwhile, marketers hijacked feminism, sold “Gil Power,”and poisoned a generation. Tody echoes of 90s “bichification”still exist everywhere. To understand why, we must revisit and interrogate the 1990s—adecade in which empowerment was twisted into objectification, exploitation, and subjugation. Awad–wining journalist Allison Yarrow’stimely examination is a must-read for anyone trying to understand twenty-first century sexism and end it for the next generation.“Yarow’sbiting autopsy of the decade scrutinizes the way society reduced—or“bichified”#8212women . . . Direct quotes from politicians, journalists and comedians about the women provide the most jarring, oh-my-god-that-really- happened portions of Yarrow’sdecade
excavation.”—Pitsburg Post- Gazette“Alison Yarrow is a feminist and a muckraker in the tradition of Betty Friedan, Naomi Klein, and bell hooks.”—Stve Almond, author of BadStories: What the Hell Just Happened to Our Country“Yarow is a skillful scene setter.”—Th Los Angeles Review of Books“#8216Essential reading for every feminist.”Anne Helen Petersen, author of TooFat, Too Slutty, Too Loud
Bestselling new book releases 90s Bitch: Media, Culture, and the Failed Promise of Gender Equality
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