Socialnomics : How social media transforms the way we live and do business By: Erik Qualman

1. Socialnomics: How social media transforms the way we live and do business By: Erik Qualman By: Charlotte Zeigler & Zoe Rubin

2. What is Social Media?

3. How do we hear about events?

4. Social Media Behavior- Preventative Behavior • Things online that can be avoided such as inappropriate tagged pictures, inappropriate behavior, etc. • What happens online SPREADS rapidly • Example: Parents, their children & social media.

5. Social Media Behavior- Braggadocian Behavior • Competitive behavior • Obsessive behavior • Very common & considered a good thing! • Found on social media sites such as Facebook and Twitter

6. Obama’s Campaign

7. Obama’s Campaign “I have been a Obama’s friend since his speech at the 2004 Democratic convention. In social media, he actually virtually “pokes” me and sends memos and stuff. I don’t know if its really him but it makes you feel more in touch with the process. His team is smart in utilizing social networks to reach people like me so that I feel connected personally.” (Chapter 4, pg. 64) -Lance Muller, GA Social Media User

8. Obama’s Social Media Campaign

9. What is Socialommerce? • Transactional, search and marketing components of social media • “people value the opinion of other people” (Chapter 5, pg. 89) • 76% rely on word of mouth • Only 15% rely on ads

10. You Are Being Watched… • “Social Media can drive offline revenue and new forms as well.” (Chapter 5, pg. 103)

11. For example

12. Search Engines • Google, Yahoo!, MSN • Search Engine Optimization (SEO) (Chapter 8, pg. 182). • Using ‘keywords’ in your search • Social media websites take your most recent searches and affiliates them as ads

13. Death to Social Schizophrenia • Schizophrenia- a mental disorder that causes someone to misunderstand the conception of what is real/ what is not real (Chapter 6, pg.119)

14. Fake Identities

15. Marketer’s Philosophy (Chapter 6, pg.129) • “It’s all about the message.” • “It’s all about the sex and the sizzle and the brand imagery.” • “We're doing what's right for the customer- They don’t know what they want.” • “Its important to listen and respond the customer’s needs.” • “It’s about contstant communication with all departments.” • “Find what’s right for the customer and make adjustments.” THEN NOW

16. Winners & Losers in a 140- Character World • “Sound bite society” (Chapter 7, pg. 135) • Rick Sanchez, early adopter of the social graph (Twitter) • 75,000 followers-1,650,000 followers

17. Consumer’s Today Want to Shouted Out To (pg. 141) • The use of hashtaging and it’s growth (2011-) • “A-lister’s”- People with a large fan base on social media. (Friends on Facebook, Followers on Twitter, Likes on Instagram)

18. 2008 Beijing Summer Olympics • Most watched games in Olympic history. • 34.2 million American viewers alone. (Neilson Ratings, pg. 154) • Other social media online advertised the Olympics

19. Content and Real-Life Situations Will Drive Awareness (pg. 174) • Webisodes- five minute episodes of an online series. • Examples: MTV’s Real World Series, Catfish, Jersey Shore