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Fashion Economics Clothing used to be a basic necessity, but fashion seems to have replaced it in the Zen culture. The fashion industry is a multi-billion- dollar global enterprise devoted to the business of making and selling clothes. The trends in the fashion industry are fickle. Even though the current era underwent an elevation in wealth scale, the Millennials opt for fast fashion. As a result, the apparel market is growing faster than the global economy. Surplus heaps of cloth doesn’t stop you from shopping that another pair of rugged jeans because it all boils down to staying relevant in the fashion market. This constant urge to stay updated is what enables the numerous fast fashion brands to persist in the market where competition is cut-throat. Here are some pointers to stay relevant in the fashion market: 1. Fashion is a self expression. Your personality should reflect in your fashion choices. Wear what makes you feel confident. 2. Know the current trends, stay updated about what is hot and what is not.
3. Go mix and match; trust your instincts. If you feel like throwing a denim jacket in with that sundress, go for it. Be bold with your choices. 4. Find the fine line between casual and classy. 5. Comfy is the new classy. Gone are the days when you have to choose between comfort and swank, both can go hand in hand. 6. Social media is your very own fashion guru, make the most of Pinterest and follow fashion bloggers on various social networking platforms. 7. Understand your body type. Consider your age and height while buying clothes. See what works polka dots or stripes; graphic tees or floral dresses. 8. Dress according to the occasion. 9. Online or offline, window shopping will keep you pertinent, take a stroll down the local market lane, open your browser and fill that cart with funky tees and pretty dresses. 10. Reading fashion magazines will give you insights from the experts in fashion. In the words of Iris Apfel,’ When you don’t dress like everybody else, you don’t have to think like everybody else.’ A strong style statement presents a good first impression and differentiates you from the crowd.