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Good press releases grab the attention of their intended audience and avoid hyperbole. First, you need to identify your audience and develop a captivating story angle. Once you have done this, you can present your story in a factual tone that will appeal to journalists. Contact- +919212306116
Some products and services have mass appeal, while others have a more specific audience. You should start by identifying the media outlets that have an audience similar to yours. Take a more thoughtful approach to maximize your chances of being heard. Remember, the newsworthiness of a story will differ depending on the audience. Identify Your Audience Contact- +919212306116
You need to craft a compelling story that isn’t overtly sales oriented. In other words, you need to justify your press release in a way that sets it apart from an advertisement. Remember, journalists are constantly being bombarded with press releases, and they can easily spot cheap sales attempts. Contact- +919212306116
Now it’s time to present this story to journalists in an appealing tone. Journalists can easily identify hyperbole and exaggerated sales pitches, so present your story in a straightforward, facts-based manner. If you’re trying to appeal to a journalist, write like a journalist. Avoid exclamation marks and words such as “revolutionary”. Stick to the Facts Contact- +919212306116
The headline is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand. Check this article for more tips. Headline Contact- +919212306116
Sub-Headline The sub-headline is an optional feature that is written directly below the headline. It gives you the opportunity to further develop your story angle, but should not repeat information already presented in the headline. Contact- +919212306116
Body The first body paragraph should present the who, what, when, where, and why/ how of the press release. This should act as a short summary that gives the reader a general idea of what the whole story is about. Contact- +919212306116
“If you would like more information about this topic, please call <Name> at <Phone number>, or email <email address>.” Final Note: Once you have ended the text of the press release, it’s a good idea to put one final note at the bottom that encourages someone who would like more information to reach out to you. Contact- +919212306116
When You Format A Press Release, Follow These Rules: Keep the total length under 2 pages, ideally 400-500 words Avoid using “I”, “we”, or “you” Use a standard font, such as Times New Roman or Calibri Bolded, larger headline Body text should be single spaced, with one line of space between paragraphs Use standard 1 inch margins and white paper Contact- +919212306116
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