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Domestic Propaganda

Domestic Propaganda . By: Candace and Elizabeth. Rosie the Riveter. J. Howard Miller- 1942. Norman Rockwel l- 1943. Origin. Before any posters or magazine covers were made, there was first the “Rosie the Riveter” Song :

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Domestic Propaganda

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  1. Domestic Propaganda By: Candaceand Elizabeth

  2. Rosie the Riveter J. Howard Miller- 1942 Norman Rockwel l- 1943

  3. Origin • Before any posters or magazine covers were made, there was first the “Rosie the Riveter” Song: “While other girls attend their fav’ritecocktail barSipping Martinis, munching caviarThere’s a girl who’s really putting them to shameRosie is her name All the day long whether rain or shineShe’s a part of the assembly lineShe’s making history, working for victoryRosie the RiveterKeeps a sharp lookout for sabotageSitting up there on the fuselageThat little frail can do more than a male will doRosie the Riveter…”

  4. Origin (continued) J. Howard Miller Norman Rockwell Cover of Saturday Evening Post in 1943 Originally title “Rosie the Riveter” Included as part of an effort in 1943 to show images of women in the workplace on the covers of major American magazines • Created in 1942 for the Westinghouse Company’s War Production Coordinating Committee • Not originally named “Rosie the Riveter” • Originally displayed for 2 weeks in a Michigan factory • Rediscovered in the 1970’s and made famous as “Rosie the Riveter”

  5. Hidden Symbols • The following symbols can be found in the Rockwell Version of Rosie the Riveter: • Rosie has her feet placed on a copy of Hitler’s Mein Kampf • In the pocket of her jumpsuit, Rosie has both a compact and a lace handkerchief , symbols of feminism • Because steel-toed boots were not produced for women, Rosie is wearing loafers in the poster. Work boots for women only began to be produced a few years into the war

  6. The Original Inspiration • The picture of Michigan factory worker Geraldine Hoff Doyle that inspired the J. Howard Millar “Rosie the Riveter” poster

  7. Real “Rosies”

  8. Cultural Significance • As the war required men to be drawn from the workforce and into the armed forces, women were needed to replace them • For the first time in American society, middle and upper class women were expected to leave the home and take a job • Because it was a new phenomenon it was aimed at both men and women • Rosie was used in alternative ways as well • After the war ended, many women chose to remain in the workforce, and employment levels for women never again dropped below pre-war levels

  9. Alternative Rosies

  10. Modern Interpretations Veteran’s Green Jobs April 2009

  11. Time Magazine Cover September 2003

  12. Alexis Bladel Glamour Magazine September 2009

  13. www.freerepublic.com Sarah Para Bellum (2009)

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