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Propaganda

Propaganda. Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor . It appeals to the emotions not the intellect . It can be negative or positive . The purpose is to persuade . Recognizing Propaganda Techniques. Bandwagon

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Propaganda

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  1. Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not the intellect. It can be negative or positive. The purpose is to persuade.

  2. Recognizing Propaganda Techniques • Bandwagon • Testimonial • Plain Folks • Patriotism • Name-Calling

  3. Bandwagon • Persuasive technique that invites you to join the crowd. • Everybody’s doing it! • Often uses weasel words Everyone in Auburn is supporting Bob Riley. Shouldn’t you be part of the winning team?

  4. Testimonial • Statement endorsing an idea/product by a prominent person. • Product does not have to be related to “star’s” field. • Commonly uses musical artists, sports giants, actors/actresses

  5. Plain Folks • Identifies product/idea with a locality or country • Practical product for ordinary people. Like a good neighbor…

  6. Patriotism • Purchase will display love of country. • Person will financially help the country. …built American tough

  7. Name - Calling • A way of smearing an opponent • Intent is to damage opponent • It also arouses suspicion of opponent • Intention is to create a seed of doubt • Used by politicians and product companies In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

  8. Refute Propaganda By… • Questioning validity of it and informing yourself

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