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Navigator Workbench Introduction 2013q4 Release – v61

Navigator Workbench Introduction 2013q4 Release – v61. Table of Contents. Introduction - Quick Start Across Health. The Across Health Navigator Workbench is a dataset to be used as a cross-channel planning tool.

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Navigator Workbench Introduction 2013q4 Release – v61

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  1. Navigator WorkbenchIntroduction2013q4 Release – v61

  2. Table of Contents • Introduction - Quick Start • Across Health Navigator Workbench Manual

  3. Navigator Workbench Manual

  4. Navigator Workbench Manual

  5. Navigator Workbench Manual

  6. Navigator Workbench Manual

  7. Navigator Workbench Manual

  8. Navigator Workbench Manual

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  12. The Across Health Navigator Workbench is a dataset to be used as a cross-channel planning tool • GPs play a critical role in many therapeutic areas, yet the traditional sales force-centric model is rapidly losing ground to cross-channel approaches • Our Navigator Workbench assesses the effectiveness of new channels versus the gold standard in sales/marketing and medical, in terms of Reachand Impact; Rep and MedEd Equivalent metrics are introduced • This information will allow marketing, sales and medical teams to optimize their communication efforts and cross-channel plans • Additionally, we cover the influence of Product Life-cycle and Decision Journey stages; we show GPs’ preferences for communication attributes, and assess how GPs score pharma companies in terms of communication • The Navigator Workbench covers 1478 profiled GPs from 14 European countries, and shows data as one-country tables, as an all-countries consolidation, and as comparative cross-country tables Navigator Workbench Manual

  13. As such, geographical coverage is broad… • We cover 14 markets • Europe Top 5: DE, FR, IT, UK, ES • Lowlands and Alpine:BE, NL, CH, AT • Nordics:DK, SE • Other:GR, TR, RU Navigator Workbench Manual

  14. …and a wide net is cast in terms of scope and core deliverables Navigator Workbench Manual

  15. Reach and Impact are the key output metrics • Reach: “which channels have you encountered in the last 3 months?” • Impact: “to what extent do these channels influence your prescribing?” Other metrics and analyses will be covered in detail under the“Operating the Navigator Workbench” section Channel definitions are covered under the “Survey set-up and overall methodology” section Navigator Workbench Manual

  16. Using the data has been made easy… Click buttons and flags to surf between countries/sections Click green buttons to sort data Sections can be accessed from the top of each country Tables have abbreviated legends at the bottom Navigator Workbench Manual

  17. Table of Contents • Introduction - Quick Start • Across Health Navigator Workbench Manual

  18. Across Health: focused fusion consulting • Customer Innovation Strategy & Execution • 60+ strong consultancy • Focus on innovative customer-centric approaches (e-powering traditional channels– “fusion”) • Holistic approach: From strategy to implementation & success metrics/KPIs • Unique offering in the industry • Global footprint (offices in 9 strategic markets) • Life Sciences Focus • Pharmaceuticals • Devices & Diagnostics • Consumer Health • Patient & Professional Associations Navigator Workbench Manual

  19. How do we work? The 4 i Methodology 02 03 Integrated execution Innovation Program management & on-site support Fusion strategy development • We handle the project from A to Z as well as support in related activities such as change management, process & organizational development, design, training of sales reps etc. • We come up with an innovative, balanced and integratedroadmap and strategyfor the program that builds on the strengths of your existing channels. 01 04 Insight Impact The 4 i’s Landscape analysis & marketing mix assessment Effectiveness, ROI & customer intelligence We measure the impact of the new strategy using dashboards, KPIs,… and create best-practice documents/tools. We summarize key trends, best practices and benchmarks - also from related and other industries - and compare them to your current situation. Navigator Workbench Manual

  20. We occupy a unique position in the consulting and services industry Big-5 Consultancies Strategy Cross Industry Life Sciences Web Agencies Health Units of MarCom Companies Implementation Navigator Workbench Manual

  21. Some of our key customers Navigator Workbench Manual

  22. Key Across Staff for the Navigator Workbench Navigator Workbench Manual

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