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Busines S Practitione R 2013

Busines S Practitione R 2013. IBM Most Impactful. FIRST SEMESTER. FIRST LESSON. NEW BUSINESS. HOW IT START?. IDEA. DREAM. PASSION. INTEREST. NEW BUSINESS. GRADUATION. PREVIOUS PLAN. FIRST STORE. BEFORE RENOVATION 23-9-2011. DINING AREA. FIRST STORE. EURO 2012 EVENT.

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Busines S Practitione R 2013

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  1. BusinesSPractitioneR2013

  2. IBM Most Impactful FIRST SEMESTER FIRST LESSON

  3. NEW BUSINESS HOW IT START? IDEA DREAM PASSION INTEREST

  4. NEW BUSINESS

  5. GRADUATION

  6. PREVIOUS PLAN

  7. FIRSTSTORE BEFORE RENOVATION 23-9-2011

  8. DINING AREA FIRSTSTORE

  9. EURO 2012 EVENT FIRSTSTORE

  10. SIDE VIEW BEFORE EXTENSION FIRSTSTORE

  11. SIDE VIEW BEFORE EXTENSION FIRSTSTORE

  12. MARCH 2013 EXTENDED AREA

  13. ON OPERATION EXTENDED AREA

  14. ON OPERATION EXTENDED AREA

  15. ON OPERATION EXTENDED AREA

  16. SECOND FLOOR – 23 Nov 2013 SECOND STORE

  17. SECOND FLOOR – 23 Nov 2013 SECOND STORE

  18. FIRST FLOOR SECOND STORE

  19. EVENT AND PROMOTION

  20. FRAPPE BOOTH SERVICES FOR PAKUWON GROUP

  21. BIRTHDAY ORDERS

  22. FORUM FOR INDONESIA

  23. GOVERNORELECTIONPROMOTION

  24. TABLE TENTADVERTISING

  25. MIDTERMEXAMINATIONPROMOTION“GET AN A” MARCH 2012 UCWALK STORE

  26. MIDTERMEXAMINATIONPROMOTION“GET AN A” MARCH 2012 UCWALK STORE

  27. CREATIVITY INADVERTISING& PROMOTION

  28. CREATIVITY & INNOVATION FREE BEVERAGES FOR UC STUDENTS DURING MIDTERM EXAM BY SHOWING STUDENT CARD DIRECT TO PRIMARY MARKET PERSONALIZED PROMOTION FREE- DO PROMOTION LIKE A BOSS

  29. CREATIVITY & INNOVATION PERSONALIZED MESSAGE PERSONALIZED CONTENT

  30. TV DISPLAY AT UCWALK STORE AND FACEBOOK

  31. CREATIVITY & INNOVATION CREATIVITY & INNOVATION IDENTITY ON INTERNET “BRAND - AWARENESS” FREE COMPLIMENTS

  32. CREATIVITY & INNOVATION

  33. CREATIVITY & INNOVATION

  34. CREATIVITY & INNOVATION COFFEE TIME CASUAL MEETING WITHOUT CRITICS OR ANY WORK MATTER

  35. Semester evenT

  36. Business fundamentaL

  37. The guidance when we make business decisions • Guidance for 7P of your business • To understand your segmenting-targeting-positioning WHY WE NEED VMW?

  38. Business fundamentaL PRODUCT PRICE PROMOTION PLACE PHYSICAL EVIDENCE PEOPLE PROCESS

  39. EXAMPLE

  40. EXAMPLE

  41. Different or the same?

  42. YOUR BUSINESS’ 7P WILL BE DETERMINED BY YOUR VMV PRODUCT PRICE PROMOTION PLACE PHYSICAL EVIDENCE PEOPLE PROCESS

  43. SEGMENTING TARGETING POSITIONING AGE GENDER BUYING POWER DECISION MAKER EDUCATION BACKGROUND

  44. PHILOSOPHY CARRION FLOWER REPRESENTING INDONESIA REGION MANDAILING REPRESENTING THE NAME OF HIGH QUALITY ARABICA COFFEE FROM MANDAILING REGION #finecoffeeeveryday EVERYDAY MEANS VALUE FOR MONEY AND PROVIDING 7P THAT MAKES CUSTOMER ABLE TO RETURN EVERYDAY 202020 NUMBER OF BRANCHES AND YEARTO ACHIEVE

  45. BUSINESS FUNDAMENTAL CREATING “VALUE FOR MONEY CAFÉ” 2020 20 BRANCHES FAMILY ORIENTED VALUE EVERYDAY SET BOUNDARIES ON “WHAT WE CAN DO” AND “WHAT WE SHOULDN’T”689

  46. HOW A VALUE CAN INFLUENCE 7P PRODUCT PRICE PROMOTION PLACE EVERYDAY VALUE PHYSICAL EVIDENCE, INTERIOR DESIGN SHOULD BE WARM PRICE SHOULDBE AFFORDABLE, SO PEOPLE CAN COME EVERYDAY PROCESS SHOULDBE EMPHASIZING INPRIVACY AND FREEDOM PRODUCT SHOULDBE USER FRIENDLY PRODUCT SHOULD BE FOCUS ON LOCAL PEOPLE (MOTHER TONGUE) AMBIENCE SHOULD BE CASUAL ENOUGH TO BE AN EVERYDAY CAFE PRODUCT SHOULD BE HEALTHY (NON MSG)

  47. BUSINESS FUNDAMENTALBOUNDARIES WHAT WE CAN DO WHAT WE CAN’T • Creating products that acceptable for all ages • Prioritizing non-smoking area every time new store formed • Selling liquor • Selling cigarettes • Using preservative NOT EVERYDAY ANYMORE

  48. MOST USED THEORY • Time value of money • Macro Economy: Elasticity, Supply-Demand • International Economy: Fisher Effect • Industry Analysis: Porter 5 Forces, Porter 3A, Porter Principles • Other: STP, 7P, product life cycle, smiling curve • Operation Management Principles

  49. “EVERY BUSINESS STARTSFROM AN IDEA” AND WE NEED TO TEST THE IDEA BEFORE WE REALLYINTO IT

  50. Thank you

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