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Dirty Dirt Bikes

Dirty Dirt Bikes. Zheng shuai Alec Lienemann Jon Wright. About Us. How we got started We all loved dirt bikes as teenagers so we decided to build our own company, Dirty Dirt Bikes. We wanted to make a place where you can easily and quickly customize a dirt bike .

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Dirty Dirt Bikes

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  1. Dirty Dirt Bikes Zhengshuai Alec Lienemann Jon Wright

  2. About Us • How we got started • We all loved dirt bikes as teenagers so we decided to build our own company, Dirty Dirt Bikes. • We wanted to make a place where you can easily and quickly customize a dirt bike. • Zhengshuai, Chief Executive Officer (CEO) • Alec Lienemann, Chief Financial Officer (CFO) • Jon Wright Chief, Technology Officer (CTO)

  3. What We Do • We sell dirt bikes and related accessories • Retail store offers: • Friendly, knowledgeable customer service • Products from all major brands • Honda, Kawasaki, KTM Racing, Suzuki, Yamaha • Get-to-know your dirt bike one-on-one for beginners • Online store offers: • In-depth customization of bikes • Same products as retail store • Speedy order processing

  4. Our Customers • Demographics • Online Consumers • 16-30 year olds • More technologically savvy • Shop for themselves • Enjoy tweaking and customizing • Know what they want • Retail Consumers • 12-40 year olds • Value customer service • Shop for themselves, as well as family members • Expect advice

  5. Marketing Plan • Online Strategy • Active Facebook Page • Provides a greater sense of involvement with customers/community • Give the company a public face • Google AdSense • Shows ads on Google as well as sites using Google ads when queries relating to dirt bikes are made so ads will reach a targeted, interested audience • Bing Ads • Shows ads on Bing as well as sites using Bing ads when queries relating to dirt bikes are made so ads will reach a targeted, interested audience • Retail Strategy • Aggressive radio campaign • Effective for reaching local customers • One-time 10% discount for new customers • Incentivizes visiting our store for the first time to help build customer base • Interstate billboards • Reaches out to travelers passing by that would otherwise be unaware of our business

  6. Our CRM • Oracle CRM On Demand Release 19 • Company: Oracle • We chose a CRM system in order to create better relationships with our customers. We can also help strengthen relationships with existing customers.

  7. Oracle On Demand CRM Details • This system helps us track our customers along with a wide range of other uses. • New Mobile applications, allows our employs to use it in the office or on the road. • Automotive functionality, includes information on vehicle enhancements, dealer addresses, and historical analytics • Financial plans, to help our customers purchase a dirt bike • Other companies using Oracle include Accenture, Wipro, and Denovo • The oracle system is cloud based so it reduces costs for us. They have included a platform in which we can customize it to work around us.

  8. More CRM • We plan to use Oracle CRM to help us track information on our customers and future customers. This will help us crate a friendly and close relationship with our customers. • Pros • Mobile support • Customizable • On Demand is made for small businesses • Cons • Hard to switch to a new CRM system • Lengthy implementation schedules • Lack of a Software as a Service (SaaS) • Pricing • Oracle CRM On Demand starts at $75 per user per month for multi-tenant users, $95 a month for the single-tenant standard edition, and $130 for the single-tenant enterprise edition.

  9. Revenue Models • Affiliate revenue model • Websites send visitors to other web sites in return for a referral fee or percentage of the revenue from any resulting sales. • We will have ads on our site that will link to dirt bike magazine websites, or custom paint job sites, in return we will receive a small fee if the customer decides to purchase something on the other site. • Free/Freemium Revenue model • Offer basic services for free while charging a premium for advanced or special features. • We will offer a basic bike wash and small repairs to the bikes for a limited time, for a premium we will extend the time, give the premium bike wash, include bike tune ups, and repairs.

  10. Web 2.0 • Smore • Enables easy, free creation of attractive online flyers we can use to help advertise. • We can link to these flyers from our website, Facebook, customer emails, or even QR codes. • http://www.smore.com/ • Facebook • Facebook is a great way to provide a public face for the company. • Facebook provides an easy way to share information with customers such as upcoming promotions. • http://www.facebook.com/ • Scheduly • Provides easy, one-click scheduling of appointment slots for businesses. • Our customers will now be able to easily schedule our one-on-one dirt bike training service. • http://www.scheduly.com/ • Dropbox • Provides synchronized cloud storage featuring bank-grade security. • Our business team can utilize Dropboxto keep inventory files and other company assets up to date across all our devices- smartphones, tablets, PCs. • http://www.dropbox.com/

  11. References [Dropbox logo]. Retrieved November 2 2012 from http://www.fuelingnewbusiness.com/wp-content/uploads/2012/09/dropbox-logo1.png [Generic dirt bike Photograph] Retrieved September 14, 2012 from http://www.dirtbikefanatic.com/images/mx-dirt-bikes.jpg [Facebook Logo]. Retrieved November 2, 2012 from http://www.stolaf.edu/services/hr/facebook_logo.png [Honda logo]. Retrieved September 14, 2012 from http://www.motorstown.com/images/honda-logo-04.jpg [Kawasaki logo]. Retrieved September 14, 2012 from http://superbikesfim.webs.com/photos/Logos/kawasaki_logo.jpg [KTM logo]. Retrieved September 14, 2012 from http://desertsandatv.com/desertsandatv.com/merchantmanager/images/uploads/KTM%20Logo.jpg [Scheduly logo]. Retrieved November 2, 2012 from http://www.go2web20.net/data/uploads/logos/scheduly.gif [Smore logo]. Retrieved November 2, 2012 from http://www.go2web20.net/site/?a=Smore [Suzuki logo]. Retrieved September 14, 2012 from http://images.motorcycle-usa.com/PhotoGallerys/suzuki-logo.jpg [Yamaha logo]. Retrieved September 14, 2012 from http://www.famouslogos.org/wp-content/uploads/2010/07/yamaha-current-logo.jpg Band, William. (2007, July 30). Comparing Oracle E-Business Suite and Microsoft Dynamics CRM. Retrieved October 26, 2012 from http://searchcrm.techtarget.com/answer/Comparing-Oracle-E-Business-Suite-and-Microsoft-Dynamics-CRM?vgnextfmt=aiog&cc=8dc708233f261210VgnVCM1000000d00aa0aRCRD Dropbox. Dropbox for Teams. Retrieved November 2, 2012 from https://www.dropbox.com/teams Facebook. Page Basics. Retrieved November 2, 2012 from http://www.facebook.com/help/281592001947683/ Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm.  New Jersey: Pearson Education Oracle. (2011). Oracle CRM on Demand Release 19. Retrieved October 26, 2012 from http://www.oracle.com/us/products/applications/crmondemand/release-19-428119.html Scheduly. Retrieved November 2, 2012 from http://www.scheduly.com/home.aspx Shread, Paul. (2011, July 12). Oracle Ratchets Up Cloud CRM Battle with CRM On Demand. Retrieved October 26, 2012 from http://www.enterpriseappstoday.com/crm/oracle-crm-on-demand-19.html Smore. Retrieved November 2, 2012 from http://www.smore.com/

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