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The Magnificent Middle Best Practices of Medium Chapters

The Magnificent Middle Best Practices of Medium Chapters. ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto. Implement techniques to overcome hurdles through marketing your chapter Recognize & understand how to ask for involvement

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The Magnificent Middle Best Practices of Medium Chapters

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  1. The Magnificent Middle Best Practices of Medium Chapters ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto

  2. Implement techniques to overcome hurdles through marketing your chapter • Recognize & understand how to ask for involvement • Identify & meet the needs of your chapter members • Enhance meeting strategies to encompass all members • Understand that succession planning starts NOW Objectives

  3. Group Discussion: What are some of YOUR hurdles? Techniques To Overcome Hurdles Through Marketing Your Chapter

  4. Who is your intended audience? • Who actually attends meetings? (break it down by Practice Specialty, industry, geographic location, etc.) • Have you reached your potential audience? • Networking with your members, other chapters and the use of surveys • Finding your Chapter’s “niche” Defining Your Purpose

  5. Selling your Chapter to current & potential members (WIIFM) • Importance of an executive committee & committee chairs. “The Hidden Agenda” • Create a compelling story • Networking, professional development, credibility • Developing leadership & management skills • Giving back to membership & individual attention Marketing 101

  6. Using Social Media to fit the needs of YOUR Chapter • Newsletters: • Why publish it? • Who receives it? • What is your gain? • Can Society help?

  7. Selling your events to other Chapters, Associations & your company • Reach out to the community • What are “Stars”?

  8. Starting the Process • Don’t be afraid of yourself, say “hello” • Starting a conversation • Showing personal interest toward your members • Find out their likes & dislikes Recognize & Understand How To Ask for Involvement

  9. Members in Attendance • Are they regularly in attendance? • Do they arrive early and stay late? • Is there interaction / networking with others? • Do they ask questions of the speakers? • Why are they there? (topic vs. networking) • Are they new to the chapter?

  10. Popping the Question • What is the best approach? • Be personal • Organize your thoughts • Do it in person (face-to-face contact) • Start with small, achievable requests • Be honest with time commitment • Assure group is there to support them

  11. A Star is Born • Introduce volunteers to ALL members (meetings, newsletters, website, etc.). Include bio & photo. • Listen to their ideas • Listen to their needs • Give direction and let them shine!! • Most of all, say “Thank You”

  12. Group Discussion: Who knows where your Chapter will be in 3-5 years? Succession Planning Starts NOW!

  13. What is succession planning? • Is it truly a committee function? • Who should be involved? • When do you start your planning? • The day you become and active member • The day you join a committee • The day you take office Who’s Responsible For Succession Planning?

  14. Term lengths • Assistants / Shadows • Increase the pool of candidates • More chairpersons • Committee members with increasing responsibilities

  15. . . . But You Can “Lead Them To Water” • Socialize • Network • Care You Can’t Hire A Volunteer . . .

  16. Set goals • Develop a strategic plan • Teamwork • Marketing • Fiscal Responsibility Business Mentality

  17. Congratulations! You’re on your way to solidifying your Chapter’s future

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